{"product_id":"built-strength-plate-loaded-pullover-new","title":"BUILT Strength Plate-Loaded Pullover (New)","description":"\u003cstyle\u003e\n  .bs-wrap *{box-sizing:border-box;margin:0;padding:0}\n  .bs-wrap{font-family:'Barlow',sans-serif;color:#1a1a1a;max-width:700px}\n  .bs-badge{display:inline-block;background:#1a1a1a;color:#f0ebe3;font-size:11px;font-weight:500;letter-spacing:.12em;text-transform:uppercase;padding:4px 10px;border-radius:3px;margin-bottom:16px}\n  .bs-desc{font-size:15px;line-height:1.8;color:#444;margin-bottom:24px}\n  .bs-desc strong{color:#1a1a1a;font-weight:500}\n  .bs-divider{border:none;border-top:1px solid #e5e5e5;margin:24px 0}\n  .bs-section-label{font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:#999;font-weight:500;margin-bottom:12px}\n  .bs-muscles{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:8px}\n  .bs-muscle-tag{font-size:12px;font-weight:500;padding:5px 13px;border-radius:20px;background:#fff7ed;color:#92400e;border:1px solid #fcd9a0}\n  .bs-muscle-tag.sec{background:#f5f5f5;color:#666;border-color:#e0e0e0}\n  .bs-specs-grid{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-bottom:24px}\n  .bs-spec-card{background:#f7f7f5;border-radius:8px;padding:14px 16px}\n  .bs-spec-label{font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:#999;margin-bottom:4px}\n  .bs-spec-val{font-family:'Barlow Condensed',sans-serif;font-size:20px;font-weight:600;color:#1a1a1a}\n  .bs-spec-sub{font-size:12px;color:#888;margin-top:3px}\n  .bs-feat{display:flex;align-items:flex-start;gap:12px;padding:12px 0;border-top:1px solid #efefef}\n  .bs-feat:last-child{border-bottom:1px solid #efefef}\n  .bs-feat-icon{width:30px;height:30px;border-radius:50%;background:#fff0f0;display:flex;align-items:center;justify-content:center;flex-shrink:0;margin-top:1px}\n  .bs-feat-icon svg{width:14px;height:14px;stroke:#dc2626;fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}\n  .bs-feat-name{font-size:14px;font-weight:500;color:#1a1a1a;margin-bottom:3px}\n  .bs-feat-desc{font-size:13px;color:#666;line-height:1.6}\n  .bs-span2{grid-column:span 2}\n\u003c\/style\u003e\n\u003cdiv class=\"bs-wrap\"\u003e\n\u003cp class=\"bs-desc\"\u003eThe BUILT Strength Plate-Loaded Pullover is built around an \u003cstrong\u003eoverhead lever arm that takes the lats from full overhead extension through complete adduction\u003c\/strong\u003e — a movement arc that no vertical pulling or pressing machine can replicate. Rows and pulldowns load the lats from a shortened position; the pullover loads them across the full overhead stretch where lat fiber recruitment is highest, driving both length and thickness development that other back machines cannot access.\u003c\/p\u003e\n\u003cp class=\"bs-desc\"\u003eErgonomic padding keeps the shoulders and elbows correctly aligned throughout the arc, directing load to the lats, serratus, and chest rather than stressing the shoulder capsule. \u003cstrong\u003ePlate-loaded resistance provides uncapped progressive overload\u003c\/strong\u003e for consistent development over time. Heavy-duty commercial steel frame, 520 lb, 67.9\" × 73.4\" footprint. New.\u003c\/p\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003ePrimary muscles targeted\u003c\/p\u003e\n\u003cdiv style=\"margin-bottom: 10px;\" class=\"bs-muscles\"\u003e\n\u003cspan class=\"bs-muscle-tag\"\u003eLatissimus Dorsi\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003eSerratus Anterior\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003ePectoralis Major\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp class=\"bs-section-label\"\u003eSecondary muscles\u003c\/p\u003e\n\u003cdiv style=\"margin-bottom: 0;\" class=\"bs-muscles\"\u003e\n\u003cspan class=\"bs-muscle-tag sec\"\u003eTeres Major\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eTriceps — Long Head\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eRhomboids\u003c\/span\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eKey features\u003c\/p\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline y2=\"4\" x2=\"12\" y1=\"20\" x1=\"12\"\u003e\u003c\/line\u003e\u003cline y2=\"7\" x2=\"19\" y1=\"7\" x1=\"5\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eOverhead Lever Arm — Full-Range Lat Activation\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eThe overhead lever arm loads the lats from full overhead extension through complete adduction — accessing the stretched position where lat fiber recruitment is highest. Rows and pulldowns never reach this range, making the pullover a unique addition to any back training program.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline y2=\"21\" x2=\"12\" y1=\"3\" x1=\"12\"\u003e\u003c\/line\u003e\u003cline y2=\"21\" x2=\"19\" y1=\"21\" x1=\"5\"\u003e\u003c\/line\u003e\u003crect rx=\"1.5\" height=\"3\" width=\"10\" y=\"6\" x=\"7\"\u003e\u003c\/rect\u003e\u003crect rx=\"1.5\" height=\"3\" width=\"8\" y=\"11\" x=\"8\"\u003e\u003c\/rect\u003e\u003crect rx=\"1.25\" height=\"2.5\" width=\"6\" y=\"16\" x=\"9\"\u003e\u003c\/rect\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003ePlate-Loaded — No Stack Ceiling\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eOlympic plate loading provides unrestricted progressive overload — no stack ceiling limiting long-term lat, serratus, and chest development. Load exactly what the training program demands from the first session through advanced development.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003crect rx=\"2\" height=\"8\" width=\"14\" y=\"11\" x=\"5\"\u003e\u003c\/rect\u003e\u003cpath d=\"M5 11V7a2 2 0 0 1 2-2h10a2 2 0 0 1 2 2v4\"\u003e\u003c\/path\u003e\u003cline y2=\"21\" x2=\"8\" y1=\"19\" x1=\"8\"\u003e\u003c\/line\u003e\u003cline y2=\"21\" x2=\"16\" y1=\"19\" x1=\"16\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eErgonomic Padding \u0026amp; Joint Alignment\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eErgonomic pads position the shoulders and elbows correctly throughout the pullover arc — maintaining alignment that keeps load on the target muscles and avoids shoulder capsule stress through the overhead range of motion.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003crect rx=\"2\" height=\"18\" width=\"18\" y=\"3\" x=\"3\"\u003e\u003c\/rect\u003e\u003cline y2=\"9\" x2=\"21\" y1=\"9\" x1=\"3\"\u003e\u003c\/line\u003e\u003cline y2=\"9\" x2=\"9\" y1=\"21\" x1=\"9\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eHeavy-Duty Commercial Steel Frame\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eCommercial-grade steel construction handles sustained plate-loaded pullover training without flex or frame fatigue — built for high-frequency professional use in both commercial gym environments and serious home setups.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eSpecifications\u003c\/p\u003e\n\u003cdiv class=\"bs-specs-grid\"\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eDimensions (L × W × H)\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e67.9\" × 73.4\" × 58.1\"\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eMachine Weight\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e520 lb\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eResistance Type\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003ePlate-Loaded\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eOlympic standard · No stack ceiling\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eCondition\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eNew\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eBUILT Strength\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card bs-span2\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eDesign\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eOverhead Lever Arm · Ergonomic Pads · Commercial Steel\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eFull overhead-to-adduction arc · Ergonomic shoulder \u0026amp; elbow pads · Heavy-duty commercial steel frame\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- ============================================================\nSEO FIELDS — paste these into Shopify's Search Engine Listing section\n============================================================\n\nPage title (max 60 chars):\nBUILT Strength Plate-Loaded Pullover Machine | New\n\nMeta description (max 160 chars):\nNew BUILT Strength Plate-Loaded Pullover. Overhead lever arm for full lat stretch, plate-loaded, ergonomic pads, 520 lb commercial frame, 67.9×73.4\" footprint.\n\nTags (comma separated):\nplate loaded pullover machine, pullover machine, BUILT Strength pullover, lat pullover machine, overhead lever pullover, serratus pullover, commercial pullover machine, new gym equipment, full range lat machine, plate loaded back machine, lat stretch machine, pullover lever arm\n\n============================================================ --\u003e","brand":"BUILT Strength","offers":[{"title":"Ember Fusion","offer_id":49461785100528,"sku":"MHMG-5026","price":2495.0,"currency_code":"USD","in_stock":true},{"title":"Stealth","offer_id":49461785133296,"sku":"MHMG-5026-B","price":2745.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/0981\/4682\/files\/MADETOORDER_96.png?v=1757954881","url":"https:\/\/www.buildagym.com\/products\/built-strength-plate-loaded-pullover-new","provider":"Build A Gym","version":"1.0","type":"link"}