{"product_id":"built-strength-plate-loaded-preacher-curl-new","title":"BUILT Strength ‘OG’ Series Plate Loaded Preacher Curl (New)","description":"\u003cstyle\u003e\n  .bs-wrap *{box-sizing:border-box;margin:0;padding:0}\n  .bs-wrap{font-family:'Barlow',sans-serif;color:#1a1a1a;max-width:700px}\n  .bs-badge{display:inline-block;background:#1a1a1a;color:#f0ebe3;font-size:11px;font-weight:500;letter-spacing:.12em;text-transform:uppercase;padding:4px 10px;border-radius:3px;margin-bottom:16px}\n  .bs-desc{font-size:15px;line-height:1.8;color:#444;margin-bottom:24px}\n  .bs-desc strong{color:#1a1a1a;font-weight:500}\n  .bs-divider{border:none;border-top:1px solid #e5e5e5;margin:24px 0}\n  .bs-section-label{font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:#999;font-weight:500;margin-bottom:12px}\n  .bs-muscles{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:8px}\n  .bs-muscle-tag{font-size:12px;font-weight:500;padding:5px 13px;border-radius:20px;background:#fff7ed;color:#92400e;border:1px solid #fcd9a0}\n  .bs-muscle-tag.sec{background:#f5f5f5;color:#666;border-color:#e0e0e0}\n  .bs-specs-grid{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-bottom:24px}\n  .bs-spec-card{background:#f7f7f5;border-radius:8px;padding:14px 16px}\n  .bs-spec-label{font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:#999;margin-bottom:4px}\n  .bs-spec-val{font-family:'Barlow Condensed',sans-serif;font-size:20px;font-weight:600;color:#1a1a1a}\n  .bs-spec-sub{font-size:12px;color:#888;margin-top:3px}\n  .bs-feat{display:flex;align-items:flex-start;gap:12px;padding:12px 0;border-top:1px solid #efefef}\n  .bs-feat:last-child{border-bottom:1px solid #efefef}\n  .bs-feat-icon{width:30px;height:30px;border-radius:50%;background:#fff0f0;display:flex;align-items:center;justify-content:center;flex-shrink:0;margin-top:1px}\n  .bs-feat-icon svg{width:14px;height:14px;stroke:#dc2626;fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}\n  .bs-feat-name{font-size:14px;font-weight:500;color:#1a1a1a;margin-bottom:3px}\n  .bs-feat-desc{font-size:13px;color:#666;line-height:1.6}\n  .bs-span2{grid-column:span 2}\n\u003c\/style\u003e\n\u003cdiv class=\"bs-wrap\"\u003e\n\u003cp class=\"bs-desc\"\u003eThe BUILT Strength 'OG' Series Plate Loaded Preacher Curl locks the upper arms against a fixed pad — \u003cstrong\u003eeliminating shoulder swing and forcing the biceps to do every bit of the work\u003c\/strong\u003e from full stretch at the bottom to peak contraction at the top. Plate-loaded resistance keeps progression uncapped, letting you add load in exact increments as strength builds over time.\u003c\/p\u003e\n\u003cp class=\"bs-desc\"\u003eCurled handles support both \u003cstrong\u003esupinated and neutral grip positions\u003c\/strong\u003e — standard curls for bicep peak development, hammer curls for brachialis and forearm thickness, all on the same machine without swapping attachments. An adjustable seat height positions every user correctly against the pad, keeping the upper arm angle consistent and the movement strict regardless of torso length.\u003c\/p\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003ePrimary muscles targeted\u003c\/p\u003e\n\u003cdiv class=\"bs-muscles\" style=\"margin-bottom: 10px;\"\u003e\n\u003cspan class=\"bs-muscle-tag\"\u003eBiceps Brachii\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003eBrachialis\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp class=\"bs-section-label\"\u003eSecondary muscles\u003c\/p\u003e\n\u003cdiv class=\"bs-muscles\" style=\"margin-bottom: 0;\"\u003e\n\u003cspan class=\"bs-muscle-tag sec\"\u003eBrachioradialis\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eForearm Flexors\u003c\/span\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eKey features\u003c\/p\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cpath d=\"M12 2l8 4v6c0 5-4 9-8 10-4-1-8-5-8-10V6l8-4z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eFixed Preacher Pad Isolation\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eThe angled preacher pad braces the upper arms and removes all shoulder involvement — channeling the entire load directly into the biceps through a full, strict range of motion every rep.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline x1=\"4\" y1=\"6\" x2=\"20\" y2=\"6\"\u003e\u003c\/line\u003e\u003cline x1=\"4\" y1=\"12\" x2=\"20\" y2=\"12\"\u003e\u003c\/line\u003e\u003cline x1=\"4\" y1=\"18\" x2=\"20\" y2=\"18\"\u003e\u003c\/line\u003e\u003ccircle cx=\"8\" cy=\"6\" r=\"2\"\u003e\u003c\/circle\u003e\u003ccircle cx=\"16\" cy=\"12\" r=\"2\"\u003e\u003c\/circle\u003e\u003ccircle cx=\"10\" cy=\"18\" r=\"2\"\u003e\u003c\/circle\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eDual Grip Handle — Supinated \u0026amp; Neutral\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eCurled handles accommodate both supinated curls for bicep peak and neutral hammer curls for brachialis and forearm development — two distinct training stimuli without changing attachments.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline x1=\"12\" y1=\"3\" x2=\"12\" y2=\"21\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"21\" x2=\"19\" y2=\"21\"\u003e\u003c\/line\u003e\u003crect x=\"7\" y=\"6\" width=\"10\" height=\"3\" rx=\"1.5\"\u003e\u003c\/rect\u003e\u003crect x=\"8\" y=\"11\" width=\"8\" height=\"3\" rx=\"1.5\"\u003e\u003c\/rect\u003e\u003crect x=\"9\" y=\"16\" width=\"6\" height=\"2.5\" rx=\"1.25\"\u003e\u003c\/rect\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003ePlate-Loaded Resistance\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eOlympic plate compatibility gives unrestricted loading range — add weight in precise increments to match exactly where your bicep programming demands, with no fixed stack ceiling.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003crect x=\"5\" y=\"11\" width=\"14\" height=\"8\" rx=\"2\"\u003e\u003c\/rect\u003e\u003cpath d=\"M5 11V7a2 2 0 0 1 2-2h10a2 2 0 0 1 2 2v4\"\u003e\u003c\/path\u003e\u003cline x1=\"8\" y1=\"19\" x2=\"8\" y2=\"21\"\u003e\u003c\/line\u003e\u003cline x1=\"16\" y1=\"19\" x2=\"16\" y2=\"21\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eAdjustable Seat Height\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eSeat adjusts to position the upper arm correctly against the pad for any torso length — keeping the elbow angle consistent and the movement strict across every user and every set.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003crect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\"\u003e\u003c\/rect\u003e\u003cline x1=\"3\" y1=\"9\" x2=\"21\" y2=\"9\"\u003e\u003c\/line\u003e\u003cline x1=\"9\" y1=\"21\" x2=\"9\" y2=\"9\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eHeavy-Duty Commercial Frame\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eCommercial-grade steel handles daily high-frequency use without flex or instability — built for professional facilities and serious home setups that demand equipment to last.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eSpecifications\u003c\/p\u003e\n\u003cdiv class=\"bs-specs-grid\"\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eDimensions (L × W × H)\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e53\" × 51\" × 45\"\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003e1346 × 1295 × 1143 mm\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eMachine Weight\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e205 lb\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003e93 kg\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eResistance Type\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003ePlate-Loaded\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eOlympic standard sleeve\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eCondition\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eNew\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eOG Series\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card bs-span2\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eGrip Positions\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eSupinated \u0026amp; Neutral\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eCurled handles · Standard curl \u0026amp; hammer curl in one machine\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eFrame\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e11-Gauge (3mm) Steel\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- ============================================================\nSEO FIELDS — paste these into Shopify's Search Engine Listing section\n============================================================\n\nPage title (max 60 chars):\nBUILT Strength Preacher Curl | Plate Loaded Bicep Machine\n\nMeta description (max 155 chars):\nPlate-loaded preacher curl with adjustable seat and dual grip handles for supinated and hammer curls. Commercial-grade bicep isolation for serious arm development.\n\nTags (comma separated):\npreacher curl machine, plate loaded preacher curl, bicep isolation machine, bicep curl machine, hammer curl, OG Series, BUILT Strength, arm training machine, brachialis exercise, commercial gym equipment, home gym, bicep development\n\n============================================================ --\u003e","brand":"BUILT Strength","offers":[{"title":"Ember Fusion","offer_id":48978806669552,"sku":"SA1628","price":1295.0,"currency_code":"USD","in_stock":true},{"title":"Stealth","offer_id":48978806702320,"sku":"SA1628-B","price":1545.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/0981\/4682\/files\/SA1628__BUILT-Strength-OG-Series-Plate-Loaded-Preacher-Curl-New__media-01-white-2048_51106933-61a4-4519-bb9b-5105782087df.png?v=1787582478","url":"https:\/\/www.buildagym.com\/products\/built-strength-plate-loaded-preacher-curl-new","provider":"Build A Gym","version":"1.0","type":"link"}