{"product_id":"built-strength-og-series-seated-vertical-mid-row-new","title":"BUILT Strength ‘OG’ Series Seated Vertical Mid Row (New)","description":"\u003cstyle\u003e\n  .bs-wrap *{box-sizing:border-box;margin:0;padding:0}\n  .bs-wrap{font-family:'Barlow',sans-serif;color:#1a1a1a;max-width:700px}\n  .bs-badge{display:inline-block;background:#1a1a1a;color:#f0ebe3;font-size:11px;font-weight:500;letter-spacing:.12em;text-transform:uppercase;padding:4px 10px;border-radius:3px;margin-bottom:16px}\n  .bs-desc{font-size:15px;line-height:1.8;color:#444;margin-bottom:24px}\n  .bs-desc strong{color:#1a1a1a;font-weight:500}\n  .bs-divider{border:none;border-top:1px solid #e5e5e5;margin:24px 0}\n  .bs-section-label{font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:#999;font-weight:500;margin-bottom:12px}\n  .bs-muscles{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:8px}\n  .bs-muscle-tag{font-size:12px;font-weight:500;padding:5px 13px;border-radius:20px;background:#fff7ed;color:#92400e;border:1px solid #fcd9a0}\n  .bs-muscle-tag.sec{background:#f5f5f5;color:#666;border-color:#e0e0e0}\n  .bs-specs-grid{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-bottom:24px}\n  .bs-spec-card{background:#f7f7f5;border-radius:8px;padding:14px 16px}\n  .bs-spec-label{font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:#999;margin-bottom:4px}\n  .bs-spec-val{font-family:'Barlow Condensed',sans-serif;font-size:20px;font-weight:600;color:#1a1a1a}\n  .bs-spec-sub{font-size:12px;color:#888;margin-top:3px}\n  .bs-feat{display:flex;align-items:flex-start;gap:12px;padding:12px 0;border-top:1px solid #efefef}\n  .bs-feat:last-child{border-bottom:1px solid #efefef}\n  .bs-feat-icon{width:30px;height:30px;border-radius:50%;background:#fff0f0;display:flex;align-items:center;justify-content:center;flex-shrink:0;margin-top:1px}\n  .bs-feat-icon svg{width:14px;height:14px;stroke:#dc2626;fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}\n  .bs-feat-name{font-size:14px;font-weight:500;color:#1a1a1a;margin-bottom:3px}\n  .bs-feat-desc{font-size:13px;color:#666;line-height:1.6}\n  .bs-span2{grid-column:span 2}\n\u003c\/style\u003e\n\u003cdiv class=\"bs-wrap\"\u003e\n\u003cp class=\"bs-desc\"\u003eThe BUILT Strength OG Series Seated Vertical Mid Row supports \u003cstrong\u003eboth seated and standing rowing positions from the same machine\u003c\/strong\u003e — the seated position braces the torso against the adjustable angled chest pad for strict back isolation, while the standing position introduces greater trunk and core engagement for a more functional pulling pattern. Athletes can select the position that suits their training goal or alternate between both depending on the session.\u003c\/p\u003e\n\u003cp class=\"bs-desc\"\u003eRotating handles allow the wrists to move naturally through the full pulling arc — reducing forearm and wrist tension and promoting \u003cstrong\u003egreater lat, trap, and rhomboid activation\u003c\/strong\u003e through a more natural grip orientation. Starting at 10 lb per arm with plate-loaded resistance for unlimited progressive back development. New.\u003c\/p\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003ePrimary muscles targeted\u003c\/p\u003e\n\u003cdiv style=\"margin-bottom: 10px;\" class=\"bs-muscles\"\u003e\n\u003cspan class=\"bs-muscle-tag\"\u003eLatissimus Dorsi\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003eRhomboids\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003eTrapezius\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp class=\"bs-section-label\"\u003eSecondary muscles\u003c\/p\u003e\n\u003cdiv style=\"margin-bottom: 0;\" class=\"bs-muscles\"\u003e\n\u003cspan class=\"bs-muscle-tag sec\"\u003eRear Deltoids\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eBiceps Brachii\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eTeres Major\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eCore\u003c\/span\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eKey features\u003c\/p\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline y2=\"4\" x2=\"12\" y1=\"20\" x1=\"12\"\u003e\u003c\/line\u003e\u003cline y2=\"7\" x2=\"19\" y1=\"7\" x1=\"5\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eSeated or Standing Position\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eSeated rowing against the chest pad delivers strict back isolation with the torso supported; standing rowing adds trunk stabilizer and core engagement to the pulling pattern — two distinct training stimuli from the same station.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cpath d=\"M12 12c-2-2.5-4-4-6-4a4 4 0 0 0 0 8c2 0 4-1.5 6-4z\"\u003e\u003c\/path\u003e\u003cpath d=\"M12 12c2 2.5 4 4 6 4a4 4 0 0 0 0-8c-2 0-4 1.5-6 4z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eRotating Handles — Natural Wrist Movement\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eRotating handles allow the wrists to supinate naturally through the pull — reducing forearm and wrist tension and letting the lats, traps, and rhomboids take full load through the complete pulling arc without grip interference.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003crect rx=\"2\" height=\"8\" width=\"14\" y=\"11\" x=\"5\"\u003e\u003c\/rect\u003e\u003cpath d=\"M5 11V7a2 2 0 0 1 2-2h10a2 2 0 0 1 2 2v4\"\u003e\u003c\/path\u003e\u003cline y2=\"21\" x2=\"8\" y1=\"19\" x1=\"8\"\u003e\u003c\/line\u003e\u003cline y2=\"21\" x2=\"16\" y1=\"19\" x1=\"16\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eAdjustable Angled Chest Pad\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eThe angled chest pad adjusts to brace the torso correctly for each user's body proportions — removing lower back involvement during seated rows and keeping all load on the target back muscles throughout the movement.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline y2=\"21\" x2=\"12\" y1=\"3\" x1=\"12\"\u003e\u003c\/line\u003e\u003cline y2=\"21\" x2=\"19\" y1=\"21\" x1=\"5\"\u003e\u003c\/line\u003e\u003crect rx=\"1.5\" height=\"3\" width=\"10\" y=\"6\" x=\"7\"\u003e\u003c\/rect\u003e\u003crect rx=\"1.5\" height=\"3\" width=\"8\" y=\"11\" x=\"8\"\u003e\u003c\/rect\u003e\u003crect rx=\"1.25\" height=\"2.5\" width=\"6\" y=\"16\" x=\"9\"\u003e\u003c\/rect\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003ePlate-Loaded — 10 lb Per Arm Start\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eA 10 lb per arm starting weight covers warm-up and technique work, with plate loading providing unlimited progressive overload for serious back development — no stack ceiling limiting long-term lat, trap, and rhomboid strength gains.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eSpecifications\u003c\/p\u003e\n\u003cdiv class=\"bs-specs-grid\"\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eDimensions (L × W × H)\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e56\" × 58\" × 50\"\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eTotal Weight\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e331 lb\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eStarting Weight\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e10 lb \/ Arm\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003ePlate-loaded · No stack ceiling\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eCondition\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eNew\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eOG Series · BUILT Strength\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card bs-span2\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eDesign \u0026amp; Adjustability\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eSeated \u0026amp; Standing · Rotating Handles · Adj. Chest Pad\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eSeated or standing position · Rotating handles · Adjustable angled chest pad · 10 lb per arm start · Plate-loaded\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eFrame\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e11-Gauge (3mm) Steel\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- ============================================================\nSEO FIELDS — paste these into Shopify's Search Engine Listing section\n============================================================\n\nPage title (max 60 chars):\nBUILT Strength OG Series Seated Vertical Mid Row | New\n\nMeta description (max 160 chars):\nNew BUILT Strength OG Series Seated Vertical Mid Row. Seated or standing, rotating handles, adjustable chest pad, 10 lb per arm start, plate-loaded back training.\n\nTags (comma separated):\nseated vertical mid row, OG Series row machine, BUILT Strength, plate loaded row, rotating handle row, seated standing row, adjustable chest pad row, back training machine, commercial row machine, new gym equipment, lat rhomboid row, mid row machine\n\n============================================================ --\u003e","brand":"BUILT Strength","offers":[{"title":"Ember Fusion","offer_id":49461881471216,"sku":"SA1602","price":2795.0,"currency_code":"USD","in_stock":true},{"title":"Stealth","offer_id":49461881503984,"sku":"SA1602-B","price":3045.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/0981\/4682\/files\/SA1602__BUILT-Strength-OG-Series-Seated-Vertical-Mid-Row-New__media-01_f6c4394c-3494-4791-913e-cf23cfb82453.png?v=1788897712","url":"https:\/\/www.buildagym.com\/products\/built-strength-og-series-seated-vertical-mid-row-new","provider":"Build A Gym","version":"1.0","type":"link"}