{"product_id":"built-strength-og-series-incline-chest-press-new","title":"BUILT Strength ‘OG’ Series Incline Chest Press (New)","description":"\u003cstyle\u003e\n  .bs-wrap *{box-sizing:border-box;margin:0;padding:0}\n  .bs-wrap{font-family:'Barlow',sans-serif;color:#1a1a1a;max-width:700px}\n  .bs-badge{display:inline-block;background:#1a1a1a;color:#f0ebe3;font-size:11px;font-weight:500;letter-spacing:.12em;text-transform:uppercase;padding:4px 10px;border-radius:3px;margin-bottom:16px}\n  .bs-desc{font-size:15px;line-height:1.8;color:#444;margin-bottom:24px}\n  .bs-desc strong{color:#1a1a1a;font-weight:500}\n  .bs-divider{border:none;border-top:1px solid #e5e5e5;margin:24px 0}\n  .bs-section-label{font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:#999;font-weight:500;margin-bottom:12px}\n  .bs-muscles{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:8px}\n  .bs-muscle-tag{font-size:12px;font-weight:500;padding:5px 13px;border-radius:20px;background:#fff7ed;color:#92400e;border:1px solid #fcd9a0}\n  .bs-muscle-tag.sec{background:#f5f5f5;color:#666;border-color:#e0e0e0}\n  .bs-specs-grid{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-bottom:24px}\n  .bs-spec-card{background:#f7f7f5;border-radius:8px;padding:14px 16px}\n  .bs-spec-label{font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:#999;margin-bottom:4px}\n  .bs-spec-val{font-family:'Barlow Condensed',sans-serif;font-size:20px;font-weight:600;color:#1a1a1a}\n  .bs-spec-sub{font-size:12px;color:#888;margin-top:3px}\n  .bs-feat{display:flex;align-items:flex-start;gap:12px;padding:12px 0;border-top:1px solid #efefef}\n  .bs-feat:last-child{border-bottom:1px solid #efefef}\n  .bs-feat-icon{width:30px;height:30px;border-radius:50%;background:#fff0f0;display:flex;align-items:center;justify-content:center;flex-shrink:0;margin-top:1px}\n  .bs-feat-icon svg{width:14px;height:14px;stroke:#dc2626;fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}\n  .bs-feat-name{font-size:14px;font-weight:500;color:#1a1a1a;margin-bottom:3px}\n  .bs-feat-desc{font-size:13px;color:#666;line-height:1.6}\n  .bs-span2{grid-column:span 2}\n\u003c\/style\u003e\n\u003cdiv class=\"bs-wrap\"\u003e\n\u003cp class=\"bs-desc\"\u003eThe BUILT Strength OG Series Incline Chest Press delivers upper chest development through a plate-loaded incline press with \u003cstrong\u003etwo distinct hand positions that shift grip width and pressing angle\u003c\/strong\u003e for varied upper chest, anterior deltoid, and tricep emphasis. Each arm operates independently for unilateral or bilateral pressing, preventing the stronger side from compensating and building balanced chest development across both sides.\u003c\/p\u003e\n\u003cp class=\"bs-desc\"\u003eKnurled 32mm handles provide a secure grip through heavy incline sets, and both the range of motion start position and seat height adjust independently for precise user fit. \u003cstrong\u003eStarting at 25 lb per arm\u003c\/strong\u003e with plate-loaded resistance for unlimited progressive upper chest overload. Four integrated weight horns keep plates on the unit. New.\u003c\/p\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003ePrimary muscles targeted\u003c\/p\u003e\n\u003cdiv style=\"margin-bottom: 10px;\" class=\"bs-muscles\"\u003e\n\u003cspan class=\"bs-muscle-tag\"\u003eUpper Pectoralis Major\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003eAnterior Deltoids\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003eTriceps\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp class=\"bs-section-label\"\u003eSecondary muscles\u003c\/p\u003e\n\u003cdiv style=\"margin-bottom: 0;\" class=\"bs-muscles\"\u003e\n\u003cspan class=\"bs-muscle-tag sec\"\u003eMedial Deltoids\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eSerratus Anterior\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eCoracobrachialis\u003c\/span\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eKey features\u003c\/p\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline y2=\"6\" x2=\"14\" y1=\"6\" x1=\"4\"\u003e\u003c\/line\u003e\u003ccircle r=\"2\" cy=\"6\" cx=\"18\"\u003e\u003c\/circle\u003e\u003cline y2=\"12\" x2=\"20\" y1=\"12\" x1=\"4\"\u003e\u003c\/line\u003e\u003cline y2=\"18\" x2=\"14\" y1=\"18\" x1=\"4\"\u003e\u003c\/line\u003e\u003ccircle r=\"2\" cy=\"18\" cx=\"18\"\u003e\u003c\/circle\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eDual Hand Positions — Upper Chest Variability\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eTwo distinct hand placement options shift grip width and pressing angle — changing the upper chest, shoulder, and tricep emphasis with each position for varied upper chest training stimulus from the same incline press machine.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline y2=\"12\" x2=\"21\" y1=\"12\" x1=\"3\"\u003e\u003c\/line\u003e\u003cline y2=\"6\" x2=\"9\" y1=\"12\" x1=\"3\"\u003e\u003c\/line\u003e\u003cline y2=\"18\" x2=\"9\" y1=\"12\" x1=\"3\"\u003e\u003c\/line\u003e\u003cline y2=\"6\" x2=\"15\" y1=\"12\" x1=\"21\"\u003e\u003c\/line\u003e\u003cline y2=\"18\" x2=\"15\" y1=\"12\" x1=\"21\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eUnilateral \u0026amp; Bilateral Incline Pressing\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eEach arm presses independently for unilateral upper chest isolation or both arms together for bilateral incline work — preventing bilateral compensation and building balanced upper chest strength across both sides.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003ccircle r=\"3\" cy=\"12\" cx=\"12\"\u003e\u003c\/circle\u003e\u003cpath d=\"M19.4 15a1.65 1.65 0 0 0 .33 1.82l.06.06a2 2 0 0 1-2.83 2.83l-.06-.06a1.65 1.65 0 0 0-1.82-.33 1.65 1.65 0 0 0-1 1.51V21a2 2 0 0 1-4 0v-.09A1.65 1.65 0 0 0 9 19.4a1.65 1.65 0 0 0-1.82.33l-.06.06a2 2 0 0 1-2.83-2.83l.06-.06A1.65 1.65 0 0 0 4.68 15a1.65 1.65 0 0 0-1.51-1H3a2 2 0 0 1 0-4h.09A1.65 1.65 0 0 0 4.6 9a1.65 1.65 0 0 0-.33-1.82l-.06-.06a2 2 0 0 1 2.83-2.83l.06.06A1.65 1.65 0 0 0 9 4.68a1.65 1.65 0 0 0 1-1.51V3a2 2 0 0 1 4 0v.09a1.65 1.65 0 0 0 1 1.51 1.65 1.65 0 0 0 1.82-.33l.06-.06a2 2 0 0 1 2.83 2.83l-.06.06A1.65 1.65 0 0 0 19.4 9a1.65 1.65 0 0 0 1.51 1H21a2 2 0 0 1 0 4h-.09a1.65 1.65 0 0 0-1.51 1z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003e32mm Knurled Handles\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eKnurled 32mm steel handles maintain a firm, non-slip grip through heavy bilateral and unilateral incline pressing sets — a commercial-quality handle spec that keeps the user connected to the machine under maximal plate loading.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003crect rx=\"2\" height=\"8\" width=\"14\" y=\"11\" x=\"5\"\u003e\u003c\/rect\u003e\u003cpath d=\"M5 11V7a2 2 0 0 1 2-2h10a2 2 0 0 1 2 2v4\"\u003e\u003c\/path\u003e\u003cline y2=\"21\" x2=\"8\" y1=\"19\" x1=\"8\"\u003e\u003c\/line\u003e\u003cline y2=\"21\" x2=\"16\" y1=\"19\" x1=\"16\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eAdjustable ROM \u0026amp; Seat — 25 lb Per Arm Start\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eStart position and seat height adjust independently for any user size. A 25 lb per arm starting weight keeps the machine accessible for warm-up and technique work, with plate loading supporting unlimited progressive incline pressing overload.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline y2=\"4\" x2=\"12\" y1=\"20\" x1=\"12\"\u003e\u003c\/line\u003e\u003cline y2=\"21\" x2=\"19\" y1=\"21\" x1=\"5\"\u003e\u003c\/line\u003e\u003cline y2=\"4\" x2=\"12\" y1=\"8\" x1=\"7\"\u003e\u003c\/line\u003e\u003cline y2=\"4\" x2=\"12\" y1=\"8\" x1=\"17\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003e4 Integrated Weight Storage Horns\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eFour on-unit plate horns keep Olympic plates organized and accessible during loading — clearing the floor and keeping the training station efficient throughout incline pressing sessions.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eSpecifications\u003c\/p\u003e\n\u003cdiv class=\"bs-specs-grid\"\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eDimensions (L × W × H)\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e67\" × 54\" × 47.5\"\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eTotal Weight\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e290 lb\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eStarting Weight\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e25 lb \/ Arm\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003ePlate-loaded · No stack ceiling\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eCondition\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eNew\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eOG Series · BUILT Strength\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card bs-span2\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eHandle \u0026amp; Adjustability\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e32mm Knurled · 2 Grips · Adj. ROM \u0026amp; Seat\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003e2 hand positions · Adjustable start ROM · Adjustable seat · 4 weight storage horns · Unilateral \u0026amp; bilateral\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- ============================================================\nSEO FIELDS — paste these into Shopify's Search Engine Listing section\n============================================================\n\nPage title (max 60 chars):\nBUILT Strength OG Series Incline Chest Press | New\n\nMeta description (max 160 chars):\nNew BUILT Strength OG Series Incline Chest Press. Plate-loaded, 2 hand positions, 32mm knurled handles, 25 lb per arm start, adjustable ROM and seat, 4 weight horns.\n\nTags (comma separated):\nincline chest press machine, plate loaded incline press, OG Series incline press, BUILT Strength, upper chest machine, dual hand position incline, 32mm knurled handle press, unilateral incline press, commercial chest press, new gym equipment, adjustable ROM incline, weight horn press\n\n============================================================ --\u003e","brand":"BUILT Strength","offers":[{"title":"Ember Fusion","offer_id":49462053044464,"sku":"SA1603","price":2395.0,"currency_code":"USD","in_stock":true},{"title":"Stealth","offer_id":49462053077232,"sku":"SA1603-B","price":2645.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/0981\/4682\/files\/SA1603-1.png?v=1788039684","url":"https:\/\/www.buildagym.com\/products\/built-strength-og-series-incline-chest-press-new","provider":"Build A Gym","version":"1.0","type":"link"}