{"product_id":"built-strength-infinite-series-iso-lateral-decline-chest-press-new","title":"BUILT Strength Infinite Series Iso-Lateral Decline Chest Press (New)","description":"\u003cstyle\u003e\n  .bs-wrap *{box-sizing:border-box;margin:0;padding:0}\n  .bs-wrap{font-family:'Barlow',sans-serif;color:#1a1a1a;max-width:700px}\n  .bs-badge{display:inline-block;background:#1a1a1a;color:#f0ebe3;font-size:11px;font-weight:500;letter-spacing:.12em;text-transform:uppercase;padding:4px 10px;border-radius:3px;margin-bottom:16px}\n  .bs-desc{font-size:15px;line-height:1.8;color:#444;margin-bottom:24px}\n  .bs-desc strong{color:#1a1a1a;font-weight:500}\n  .bs-divider{border:none;border-top:1px solid #e5e5e5;margin:24px 0}\n  .bs-section-label{font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:#999;font-weight:500;margin-bottom:12px}\n  .bs-muscles{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:8px}\n  .bs-muscle-tag{font-size:12px;font-weight:500;padding:5px 13px;border-radius:20px;background:#fff7ed;color:#92400e;border:1px solid #fcd9a0}\n  .bs-muscle-tag.sec{background:#f5f5f5;color:#666;border-color:#e0e0e0}\n  .bs-specs-grid{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-bottom:24px}\n  .bs-spec-card{background:#f7f7f5;border-radius:8px;padding:14px 16px}\n  .bs-spec-label{font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:#999;margin-bottom:4px}\n  .bs-spec-val{font-family:'Barlow Condensed',sans-serif;font-size:20px;font-weight:600;color:#1a1a1a}\n  .bs-spec-sub{font-size:12px;color:#888;margin-top:3px}\n  .bs-feat{display:flex;align-items:flex-start;gap:12px;padding:12px 0;border-top:1px solid #efefef}\n  .bs-feat:last-child{border-bottom:1px solid #efefef}\n  .bs-feat-icon{width:30px;height:30px;border-radius:50%;background:#fff0f0;display:flex;align-items:center;justify-content:center;flex-shrink:0;margin-top:1px}\n  .bs-feat-icon svg{width:14px;height:14px;stroke:#dc2626;fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}\n  .bs-feat-name{font-size:14px;font-weight:500;color:#1a1a1a;margin-bottom:3px}\n  .bs-feat-desc{font-size:13px;color:#666;line-height:1.6}\n  .bs-span2{grid-column:span 2}\n\u003c\/style\u003e\n\u003cdiv class=\"bs-wrap\"\u003e\n\u003cp class=\"bs-desc\"\u003eThe BUILT Strength Infinite Series Iso-Lateral Decline Chest Press delivers \u003cstrong\u003etargeted lower chest development from an upright seated position\u003c\/strong\u003e — an optimized decline pressing angle that drives load into the sternal fibers of the pectoralis major without requiring a decline bench or spotter. The pressing path is tuned to maximize lower chest tension while keeping the shoulder joint in a safe, mechanically sound position throughout.\u003c\/p\u003e\n\u003cp class=\"bs-desc\"\u003eIndependent iso-lateral arms let each side press through its own arc — \u003cstrong\u003ecorrecting strength imbalances and reinforcing natural pressing mechanics\u003c\/strong\u003e rep by rep. A stabilizing seat belt locks body position during heavy sets, removing the instability that typically limits how hard you can push on a plate-loaded press. Starting resistance of just 6 lb per arm keeps technique work genuinely light, while a 4 × 45 lb max per arm supports serious strength progression.\u003c\/p\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003ePrimary muscles targeted\u003c\/p\u003e\n\u003cdiv class=\"bs-muscles\" style=\"margin-bottom: 10px;\"\u003e\n\u003cspan class=\"bs-muscle-tag\"\u003ePectoralis Major — Lower\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003ePectoralis Major — Sternal\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003eTriceps\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp class=\"bs-section-label\"\u003eSecondary muscles\u003c\/p\u003e\n\u003cdiv class=\"bs-muscles\" style=\"margin-bottom: 0;\"\u003e\n\u003cspan class=\"bs-muscle-tag sec\"\u003eAnterior Deltoids\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eSerratus Anterior\u003c\/span\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eKey features\u003c\/p\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cpath d=\"M12 12c-2-2.5-4-4-6-4a4 4 0 0 0 0 8c2 0 4-1.5 6-4z\"\u003e\u003c\/path\u003e\u003cpath d=\"M12 12c2 2.5 4 4 6 4a4 4 0 0 0 0-8c-2 0-4 1.5-6 4z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eOptimized Decline Press Angle\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eThe pressing path is engineered to target the lower and sternal pec fibers from an upright seated position — delivering decline chest stimulus without a decline bench, spotter, or bar path compromise.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline x1=\"4\" y1=\"6\" x2=\"20\" y2=\"6\"\u003e\u003c\/line\u003e\u003cline x1=\"4\" y1=\"12\" x2=\"14\" y2=\"12\"\u003e\u003c\/line\u003e\u003ccircle cx=\"18\" cy=\"12\" r=\"2\"\u003e\u003c\/circle\u003e\u003cline x1=\"4\" y1=\"18\" x2=\"20\" y2=\"18\"\u003e\u003c\/line\u003e\u003ccircle cx=\"10\" cy=\"6\" r=\"2\"\u003e\u003c\/circle\u003e\u003ccircle cx=\"8\" cy=\"18\" r=\"2\"\u003e\u003c\/circle\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eIso-Lateral Independent Arms\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eEach arm moves through its own arc independently — preventing the stronger side from carrying the weaker, building true bilateral pressing balance, and allowing unilateral isolation sets without setup changes.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cpath d=\"M12 2l8 4v6c0 5-4 9-8 10-4-1-8-5-8-10V6l8-4z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eStabilizing Seat Belt\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eA built-in seat belt braces body position during heavy presses — eliminating the instability that limits loading on unsupported machines and giving athletes the confidence to push closer to true failure.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline x1=\"12\" y1=\"3\" x2=\"12\" y2=\"21\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"21\" x2=\"19\" y2=\"21\"\u003e\u003c\/line\u003e\u003crect x=\"7\" y=\"6\" width=\"10\" height=\"3\" rx=\"1.5\"\u003e\u003c\/rect\u003e\u003crect x=\"8\" y=\"11\" width=\"8\" height=\"3\" rx=\"1.5\"\u003e\u003c\/rect\u003e\u003crect x=\"9\" y=\"16\" width=\"6\" height=\"2.5\" rx=\"1.25\"\u003e\u003c\/rect\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003ePlate-Loaded — 6 lb to 180 lb Per Arm\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eStarting resistance of 6 lb per arm supports technique work and accessibility. Max capacity of 4 × 45 lb plates per arm delivers a 180 lb ceiling per side for athletes programming heavy chest work.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline x1=\"12\" y1=\"20\" x2=\"12\" y2=\"4\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"21\" x2=\"19\" y2=\"21\"\u003e\u003c\/line\u003e\u003cline x1=\"7\" y1=\"8\" x2=\"12\" y2=\"4\"\u003e\u003c\/line\u003e\u003cline x1=\"17\" y1=\"8\" x2=\"12\" y2=\"4\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003e6 Integrated Weight Horns\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eOn-machine plate storage keeps the surrounding floor clear and plates within reach — load and strip without leaving the station or hunting across the gym floor between sets.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eSpecifications\u003c\/p\u003e\n\u003cdiv class=\"bs-specs-grid\"\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eDimensions (L × W × H)\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e57\" × 67\" × 68\"\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003e1448 × 1702 × 1727 mm\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eMachine Weight\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e315 lb\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003e143 kg\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eResistance Type\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003ePlate-Loaded\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003e6 lb starting · 4 × 45 lb max per arm\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eCondition\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eNew\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eInfinite Series\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card bs-span2\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eStorage \u0026amp; Control\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e6 Weight Horns · Seat Belt\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eIntegrated plate storage · Stabilizing seat belt · Independent iso-lateral arms\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- ============================================================\nSEO FIELDS — paste these into Shopify's Search Engine Listing section\n============================================================\n\nPage title (max 60 chars):\nBUILT Strength Iso-Lateral Decline Press | Plate Loaded\n\nMeta description (max 155 chars):\nPlate-loaded iso-lateral decline chest press with independent arms, seat belt, and 6–180 lb range per arm. Commercial-grade lower chest machine for serious pressing.\n\nTags (comma separated):\niso-lateral decline press, plate loaded chest press, decline chest machine, lower chest machine, independent arm press, BUILT Strength, Infinite Series, iso-lateral chest press, commercial chest machine, decline press seated, bilateral chest training, home gym chest machine\n\n============================================================ --\u003e","brand":"BUILT Strength","offers":[{"title":"Ember Fusion","offer_id":48978863194352,"sku":"HM1804","price":2495.0,"currency_code":"USD","in_stock":true},{"title":"Stealth","offer_id":48978863227120,"sku":"HM1804-B","price":2745.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/0981\/4682\/files\/HM1804-1.png?v=1788038958","url":"https:\/\/www.buildagym.com\/products\/built-strength-infinite-series-iso-lateral-decline-chest-press-new","provider":"Build A Gym","version":"1.0","type":"link"}