{"product_id":"build-fractal-series-pec-fly-rear-delt-new","title":"BUILT Strength Fractal Series Pec Fly \/ Rear Delt (New)","description":"\u003cstyle\u003e\n  .bs-wrap *{box-sizing:border-box;margin:0;padding:0}\n  .bs-wrap{font-family:'Barlow',sans-serif;color:#1a1a1a;max-width:700px}\n  .bs-badge{display:inline-block;background:#1a1a1a;color:#f0ebe3;font-size:11px;font-weight:500;letter-spacing:.12em;text-transform:uppercase;padding:4px 10px;border-radius:3px;margin-bottom:16px}\n  .bs-desc{font-size:15px;line-height:1.8;color:#444;margin-bottom:24px}\n  .bs-desc strong{color:#1a1a1a;font-weight:500}\n  .bs-divider{border:none;border-top:1px solid #e5e5e5;margin:24px 0}\n  .bs-section-label{font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:#999;font-weight:500;margin-bottom:12px}\n  .bs-muscles{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:8px}\n  .bs-muscle-tag{font-size:12px;font-weight:500;padding:5px 13px;border-radius:20px;background:#fff7ed;color:#92400e;border:1px solid #fcd9a0}\n  .bs-muscle-tag.sec{background:#f5f5f5;color:#666;border-color:#e0e0e0}\n  .bs-specs-grid{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-bottom:24px}\n  .bs-spec-card{background:#f7f7f5;border-radius:8px;padding:14px 16px}\n  .bs-spec-label{font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:#999;margin-bottom:4px}\n  .bs-spec-val{font-family:'Barlow Condensed',sans-serif;font-size:20px;font-weight:600;color:#1a1a1a}\n  .bs-spec-sub{font-size:12px;color:#888;margin-top:3px}\n  .bs-feat{display:flex;align-items:flex-start;gap:12px;padding:12px 0;border-top:1px solid #efefef}\n  .bs-feat:last-child{border-bottom:1px solid #efefef}\n  .bs-feat-icon{width:30px;height:30px;border-radius:50%;background:#fff0f0;display:flex;align-items:center;justify-content:center;flex-shrink:0;margin-top:1px}\n  .bs-feat-icon svg{width:14px;height:14px;stroke:#dc2626;fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}\n  .bs-feat-name{font-size:14px;font-weight:500;color:#1a1a1a;margin-bottom:3px}\n  .bs-feat-desc{font-size:13px;color:#666;line-height:1.6}\n  .bs-span2{grid-column:span 2}\n\u003c\/style\u003e\n\u003cdiv class=\"bs-wrap\"\u003e\n\u003cp class=\"bs-desc\"\u003eThe BUILT Strength Fractal Series Pec Fly \/ Rear Delt trains both sides of the upper body's horizontal pulling and pushing planes from a single station — \u003cstrong\u003epec fly for anterior chest development and rear delt fly for posterior shoulder and upper back development\u003c\/strong\u003e. Independent pivoting arms move separately on both exercises, enabling unilateral work alongside bilateral training and preventing bilateral compensation from masking individual side weaknesses.\u003c\/p\u003e\n\u003cp class=\"bs-desc\"\u003eAdjustable range of motion settings accommodate all user heights and flexibility levels across both exercises, and a \u003cstrong\u003e220 lb selectorized stack with a wide 668 lb commercial frame\u003c\/strong\u003e delivers the resistance range and structural stability for serious progressive training on both movements. New.\u003c\/p\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003ePec fly — primary muscles\u003c\/p\u003e\n\u003cdiv style=\"margin-bottom: 10px;\" class=\"bs-muscles\"\u003e\n\u003cspan class=\"bs-muscle-tag\"\u003ePectoralis Major\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003ePectoralis Minor\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003eAnterior Deltoids\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp class=\"bs-section-label\"\u003eRear delt fly — primary muscles\u003c\/p\u003e\n\u003cdiv style=\"margin-bottom: 10px;\" class=\"bs-muscles\"\u003e\n\u003cspan class=\"bs-muscle-tag\"\u003ePosterior Deltoids\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003eRhomboids\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003eTrapezius\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp class=\"bs-section-label\"\u003eSecondary muscles\u003c\/p\u003e\n\u003cdiv style=\"margin-bottom: 0;\" class=\"bs-muscles\"\u003e\n\u003cspan class=\"bs-muscle-tag sec\"\u003eSerratus Anterior\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eTeres Minor\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eInfraspinatus\u003c\/span\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eKey features\u003c\/p\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline y2=\"6\" x2=\"20\" y1=\"6\" x1=\"4\"\u003e\u003c\/line\u003e\u003cline y2=\"12\" x2=\"20\" y1=\"12\" x1=\"4\"\u003e\u003c\/line\u003e\u003cline y2=\"18\" x2=\"20\" y1=\"18\" x1=\"4\"\u003e\u003c\/line\u003e\u003ccircle r=\"2\" cy=\"6\" cx=\"8\"\u003e\u003c\/circle\u003e\u003ccircle r=\"2\" cy=\"12\" cx=\"16\"\u003e\u003c\/circle\u003e\u003ccircle r=\"2\" cy=\"18\" cx=\"10\"\u003e\u003c\/circle\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eDual Function — Pec Fly \u0026amp; Rear Delt Fly\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eTwo opposing upper-body isolation movements from one station — pec fly for anterior chest adduction and rear delt fly for posterior shoulder horizontal abduction — training both sides of the upper body's horizontal plane for balanced development.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline y2=\"12\" x2=\"21\" y1=\"12\" x1=\"3\"\u003e\u003c\/line\u003e\u003cline y2=\"6\" x2=\"9\" y1=\"12\" x1=\"3\"\u003e\u003c\/line\u003e\u003cline y2=\"18\" x2=\"9\" y1=\"12\" x1=\"3\"\u003e\u003c\/line\u003e\u003cline y2=\"6\" x2=\"15\" y1=\"12\" x1=\"21\"\u003e\u003c\/line\u003e\u003cline y2=\"18\" x2=\"15\" y1=\"12\" x1=\"21\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eIndependent Pivoting Arms\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eEach arm pivots independently on both exercises — enabling unilateral pec fly and rear delt work alongside bilateral training, and preventing bilateral compensation from masking individual side strength differences.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline y2=\"6\" x2=\"14\" y1=\"6\" x1=\"4\"\u003e\u003c\/line\u003e\u003ccircle r=\"2\" cy=\"6\" cx=\"18\"\u003e\u003c\/circle\u003e\u003cline y2=\"12\" x2=\"20\" y1=\"12\" x1=\"4\"\u003e\u003c\/line\u003e\u003cline y2=\"18\" x2=\"14\" y1=\"18\" x1=\"4\"\u003e\u003c\/line\u003e\u003ccircle r=\"2\" cy=\"18\" cx=\"18\"\u003e\u003c\/circle\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eAdjustable Range of Motion\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eRange of motion settings adjust to accommodate different user heights, arm lengths, and flexibility levels — setting the correct start and end positions for both pec fly and rear delt fly before each set begins.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003crect rx=\"2\" height=\"18\" width=\"18\" y=\"3\" x=\"3\"\u003e\u003c\/rect\u003e\u003cline y2=\"9\" x2=\"21\" y1=\"9\" x1=\"3\"\u003e\u003c\/line\u003e\u003cline y2=\"9\" x2=\"9\" y1=\"21\" x1=\"9\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003e220 lb Stack · Wide 668 lb Commercial Frame\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eA 220 lb selectorized stack supports progressive training on both exercises. The wide 668 lb commercial-grade steel frame delivers the footprint stability needed for controlled pec fly and rear delt movements under heavy selectorized loading.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eSpecifications\u003c\/p\u003e\n\u003cdiv class=\"bs-specs-grid\"\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eDimensions (L × W × H)\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e80\" × 78\" × 80\"\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eMachine Weight\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e668 lb\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eWeight Stack\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e220 lb\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003ePin-select selectorized\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eCondition\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eNew\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eFractal Series · BUILT Strength\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card bs-span2\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eFunctions \u0026amp; Adjustability\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003ePec Fly · Rear Delt Fly · Adj. ROM\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eIndependent pivot arms · Adjustable ROM · Ergonomic seat \u0026amp; pads · Unilateral \u0026amp; bilateral · 220 lb selectorized\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eFrame\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e11-Gauge (3mm) Steel\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- ============================================================\nSEO FIELDS — paste these into Shopify's Search Engine Listing section\n============================================================\n\nPage title (max 60 chars):\nBUILT Strength Fractal Pec Fly Rear Delt | New\n\nMeta description (max 160 chars):\nNew BUILT Strength Fractal Series Pec Fly\/Rear Delt. Independent pivot arms, 220 lb selectorized, adjustable ROM, dual upper-body isolation, 668 lb commercial frame.\n\nTags (comma separated):\nFractal Series pec fly rear delt, selectorized pec fly rear delt, dual function fly machine, BUILT Strength, pec fly machine, rear delt machine, independent pivot arms, 220lb fly machine, commercial chest shoulder machine, new gym equipment, unilateral bilateral fly, Fractal Series\n\n============================================================ --\u003e","brand":"BUILT Strength","offers":[{"title":"Default Title","offer_id":47730400264432,"sku":"GW02A","price":3495.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/0981\/4682\/files\/GW02A__BUILT-Strength-Fractal-Series-Pec-Fly-Rear-Delt-New__media-01.png?v=1786479977","url":"https:\/\/www.buildagym.com\/products\/build-fractal-series-pec-fly-rear-delt-new","provider":"Build A Gym","version":"1.0","type":"link"}