{"product_id":"build-fractal-series-iso-lateral-bicep-curl-new","title":"BUILT Strength Fractal Series Iso-Lateral Bicep Curl (New)","description":"\u003cstyle\u003e\n  .bs-wrap *{box-sizing:border-box;margin:0;padding:0}\n  .bs-wrap{font-family:'Barlow',sans-serif;color:#1a1a1a;max-width:700px}\n  .bs-badge{display:inline-block;background:#1a1a1a;color:#f0ebe3;font-size:11px;font-weight:500;letter-spacing:.12em;text-transform:uppercase;padding:4px 10px;border-radius:3px;margin-bottom:16px}\n  .bs-desc{font-size:15px;line-height:1.8;color:#444;margin-bottom:24px}\n  .bs-desc strong{color:#1a1a1a;font-weight:500}\n  .bs-divider{border:none;border-top:1px solid #e5e5e5;margin:24px 0}\n  .bs-section-label{font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:#999;font-weight:500;margin-bottom:12px}\n  .bs-muscles{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:8px}\n  .bs-muscle-tag{font-size:12px;font-weight:500;padding:5px 13px;border-radius:20px;background:#fff7ed;color:#92400e;border:1px solid #fcd9a0}\n  .bs-muscle-tag.sec{background:#f5f5f5;color:#666;border-color:#e0e0e0}\n  .bs-specs-grid{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-bottom:24px}\n  .bs-spec-card{background:#f7f7f5;border-radius:8px;padding:14px 16px}\n  .bs-spec-label{font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:#999;margin-bottom:4px}\n  .bs-spec-val{font-family:'Barlow Condensed',sans-serif;font-size:20px;font-weight:600;color:#1a1a1a}\n  .bs-spec-sub{font-size:12px;color:#888;margin-top:3px}\n  .bs-feat{display:flex;align-items:flex-start;gap:12px;padding:12px 0;border-top:1px solid #efefef}\n  .bs-feat:last-child{border-bottom:1px solid #efefef}\n  .bs-feat-icon{width:30px;height:30px;border-radius:50%;background:#fff0f0;display:flex;align-items:center;justify-content:center;flex-shrink:0;margin-top:1px}\n  .bs-feat-icon svg{width:14px;height:14px;stroke:#dc2626;fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}\n  .bs-feat-name{font-size:14px;font-weight:500;color:#1a1a1a;margin-bottom:3px}\n  .bs-feat-desc{font-size:13px;color:#666;line-height:1.6}\n  .bs-span2{grid-column:span 2}\n\u003c\/style\u003e\n\u003cdiv class=\"bs-wrap\"\u003e\n\u003cp class=\"bs-desc\"\u003eThe BUILT Strength Fractal Series ISO Lateral Bicep Curl uses \u003cstrong\u003eindependent lever arms — each side curls separately on its own path\u003c\/strong\u003e, preventing the stronger arm from assisting the weaker and ensuring equal loading on both biceps through every rep. Ergonomic arm pads brace the upper arms throughout the curl, removing shoulder swing and keeping each rep strict regardless of loading or fatigue level.\u003c\/p\u003e\n\u003cp class=\"bs-desc\"\u003eA natural curling path with consistent selectorized tension through the full arc delivers smooth, controlled bicep loading from full extension through peak contraction. \u003cstrong\u003eAdjustable seat height\u003c\/strong\u003e positions the elbow correctly on the arm pad for any user, and the 160 lb stack covers warm-up through serious progressive bilateral and unilateral arm development. New.\u003c\/p\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003ePrimary muscles targeted\u003c\/p\u003e\n\u003cdiv style=\"margin-bottom: 10px;\" class=\"bs-muscles\"\u003e\n\u003cspan class=\"bs-muscle-tag\"\u003eBiceps Brachii\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003eBrachialis\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp class=\"bs-section-label\"\u003eSecondary muscles\u003c\/p\u003e\n\u003cdiv style=\"margin-bottom: 0;\" class=\"bs-muscles\"\u003e\n\u003cspan class=\"bs-muscle-tag sec\"\u003eBrachioradialis\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eForearm Flexors\u003c\/span\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eKey features\u003c\/p\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline y2=\"12\" x2=\"21\" y1=\"12\" x1=\"3\"\u003e\u003c\/line\u003e\u003cline y2=\"6\" x2=\"9\" y1=\"12\" x1=\"3\"\u003e\u003c\/line\u003e\u003cline y2=\"18\" x2=\"9\" y1=\"12\" x1=\"3\"\u003e\u003c\/line\u003e\u003cline y2=\"6\" x2=\"15\" y1=\"12\" x1=\"21\"\u003e\u003c\/line\u003e\u003cline y2=\"18\" x2=\"15\" y1=\"12\" x1=\"21\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eISO Lateral Independent Arms\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eEach arm moves on its own independent lever — the stronger side cannot assist the weaker through bilateral curls, ensuring equal loading on both biceps simultaneously for balanced development and imbalance correction over time.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cpath d=\"M12 2l8 4v6c0 5-4 9-8 10-4-1-8-5-8-10V6l8-4z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eErgonomic Arm Pads — Strict Isolation\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eErgonomic arm pads brace both upper arms throughout the curl — removing shoulder swing, elbow flare, and body momentum so the biceps perform the full work of every rep from full extension through peak contraction.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003crect rx=\"2\" height=\"8\" width=\"14\" y=\"11\" x=\"5\"\u003e\u003c\/rect\u003e\u003cpath d=\"M5 11V7a2 2 0 0 1 2-2h10a2 2 0 0 1 2 2v4\"\u003e\u003c\/path\u003e\u003cline y2=\"21\" x2=\"8\" y1=\"19\" x1=\"8\"\u003e\u003c\/line\u003e\u003cline y2=\"21\" x2=\"16\" y1=\"19\" x1=\"16\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eAdjustable Seat Height\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eSeat height adjusts to position the elbow correctly on the arm pad for any user size — keeping the pivot point accurate for consistent curl mechanics and maximum bicep loading across all users.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline y2=\"6\" x2=\"20\" y1=\"6\" x1=\"4\"\u003e\u003c\/line\u003e\u003cline y2=\"12\" x2=\"20\" y1=\"12\" x1=\"4\"\u003e\u003c\/line\u003e\u003cline y2=\"18\" x2=\"20\" y1=\"18\" x1=\"4\"\u003e\u003c\/line\u003e\u003ccircle r=\"2\" cy=\"6\" cx=\"8\"\u003e\u003c\/circle\u003e\u003ccircle r=\"2\" cy=\"12\" cx=\"16\"\u003e\u003c\/circle\u003e\u003ccircle r=\"2\" cy=\"18\" cx=\"10\"\u003e\u003c\/circle\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eUnilateral \u0026amp; Bilateral Curling\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eSingle-arm unilateral curls for focused isolation and imbalance correction, or both arms simultaneously for standard bilateral bicep development — both options from the same 160 lb selectorized station without any reconfiguration.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eSpecifications\u003c\/p\u003e\n\u003cdiv class=\"bs-specs-grid\"\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eDimensions (L × W × H)\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e48\" × 63\" × 58\"\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eMachine Weight\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e629 lb\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eWeight Stack\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e160 lb\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003ePin-select selectorized\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eCondition\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eNew\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eFractal Series · BUILT Strength\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card bs-span2\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eMovement \u0026amp; Adjustability\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eISO Lateral · Unilateral \u0026amp; Bilateral · Adj. Seat\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eIndependent arm levers · Ergonomic arm pads · Adjustable seat height · Natural curl path · 160 lb selectorized\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eFrame\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e11-Gauge (3mm) Steel\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- ============================================================\nSEO FIELDS — paste these into Shopify's Search Engine Listing section\n============================================================\n\nPage title (max 60 chars):\nBUILT Strength Fractal ISO Lateral Bicep Curl | New\n\nMeta description (max 160 chars):\nNew BUILT Strength Fractal Series ISO Lateral Bicep Curl. Independent arms, ergonomic arm pads, 160 lb selectorized, adjustable seat, unilateral or bilateral, 629 lb frame.\n\nTags (comma separated):\nFractal Series bicep curl, ISO lateral bicep curl, selectorized bicep machine, BUILT Strength, independent arm curl, unilateral bicep curl, 160lb bicep machine, commercial bicep machine, new gym equipment, arm pad bicep machine, strict curl machine, Fractal Series\n\n============================================================ --\u003e","brand":"BUILT Strength","offers":[{"title":"Default Title","offer_id":47730442404080,"sku":"GW005","price":3295.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/0981\/4682\/files\/ChatGPT_Image_Sep_8_2026_02_54_10_PM.png?v=1788897270","url":"https:\/\/www.buildagym.com\/products\/build-fractal-series-iso-lateral-bicep-curl-new","provider":"Build A Gym","version":"1.0","type":"link"}