{"product_id":"build-fractal-series-chest-press-new","title":"BUILT Strength Fractal Series Chest Press (New)","description":"\u003cstyle\u003e\n  .bs-wrap *{box-sizing:border-box;margin:0;padding:0}\n  .bs-wrap{font-family:'Barlow',sans-serif;color:#1a1a1a;max-width:700px}\n  .bs-badge{display:inline-block;background:#1a1a1a;color:#f0ebe3;font-size:11px;font-weight:500;letter-spacing:.12em;text-transform:uppercase;padding:4px 10px;border-radius:3px;margin-bottom:16px}\n  .bs-desc{font-size:15px;line-height:1.8;color:#444;margin-bottom:24px}\n  .bs-desc strong{color:#1a1a1a;font-weight:500}\n  .bs-divider{border:none;border-top:1px solid #e5e5e5;margin:24px 0}\n  .bs-section-label{font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:#999;font-weight:500;margin-bottom:12px}\n  .bs-muscles{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:8px}\n  .bs-muscle-tag{font-size:12px;font-weight:500;padding:5px 13px;border-radius:20px;background:#fff7ed;color:#92400e;border:1px solid #fcd9a0}\n  .bs-muscle-tag.sec{background:#f5f5f5;color:#666;border-color:#e0e0e0}\n  .bs-specs-grid{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-bottom:24px}\n  .bs-spec-card{background:#f7f7f5;border-radius:8px;padding:14px 16px}\n  .bs-spec-label{font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:#999;margin-bottom:4px}\n  .bs-spec-val{font-family:'Barlow Condensed',sans-serif;font-size:20px;font-weight:600;color:#1a1a1a}\n  .bs-spec-sub{font-size:12px;color:#888;margin-top:3px}\n  .bs-feat{display:flex;align-items:flex-start;gap:12px;padding:12px 0;border-top:1px solid #efefef}\n  .bs-feat:last-child{border-bottom:1px solid #efefef}\n  .bs-feat-icon{width:30px;height:30px;border-radius:50%;background:#fff0f0;display:flex;align-items:center;justify-content:center;flex-shrink:0;margin-top:1px}\n  .bs-feat-icon svg{width:14px;height:14px;stroke:#dc2626;fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}\n  .bs-feat-name{font-size:14px;font-weight:500;color:#1a1a1a;margin-bottom:3px}\n  .bs-feat-desc{font-size:13px;color:#666;line-height:1.6}\n  .bs-span2{grid-column:span 2}\n\u003c\/style\u003e\n\u003cdiv class=\"bs-wrap\"\u003e\n\u003cp class=\"bs-desc\"\u003eThe BUILT Strength Fractal Series Chest Press delivers horizontal pressing through a \u003cstrong\u003ebiomechanically optimized motion path that follows the natural pressing arc\u003c\/strong\u003e — keeping the pectoral, anterior deltoid, and tricep loading consistent and joint-aligned through the full range of motion. Unilateral or bilateral pressing accommodates single-arm chest isolation alongside standard bilateral training from the same selectorized station.\u003c\/p\u003e\n\u003cp class=\"bs-desc\"\u003eA contoured backrest and seat provide full ergonomic support through heavy pressing sets, and adjustable seat height aligns the shoulder and elbow correctly with the press arms for any user. \u003cstrong\u003eA 270 lb selectorized stack on a 731 lb commercial frame\u003c\/strong\u003e — one of the heaviest frames in the Fractal Series — delivers the loading capacity and structural stability for serious professional chest development. New.\u003c\/p\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003ePrimary muscles targeted\u003c\/p\u003e\n\u003cdiv class=\"bs-muscles\" style=\"margin-bottom: 10px;\"\u003e\n\u003cspan class=\"bs-muscle-tag\"\u003ePectoralis Major\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003eAnterior Deltoids\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003eTriceps\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp class=\"bs-section-label\"\u003eSecondary muscles\u003c\/p\u003e\n\u003cdiv class=\"bs-muscles\" style=\"margin-bottom: 0;\"\u003e\n\u003cspan class=\"bs-muscle-tag sec\"\u003ePectoralis Minor\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eSerratus Anterior\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eCoracobrachialis\u003c\/span\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eKey features\u003c\/p\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cpath d=\"M12 12c-2-2.5-4-4-6-4a4 4 0 0 0 0 8c2 0 4-1.5 6-4z\"\u003e\u003c\/path\u003e\u003cpath d=\"M12 12c2 2.5 4 4 6 4a4 4 0 0 0 0-8c-2 0-4 1.5-6 4z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eBiomechanically Optimized Press Path\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eThe motion path follows the body's natural horizontal pressing arc — maintaining consistent pectoral, deltoid, and tricep tension through the full range of motion with joint-friendly alignment at both the extended and contracted positions.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline x1=\"3\" y1=\"12\" x2=\"21\" y2=\"12\"\u003e\u003c\/line\u003e\u003cline x1=\"3\" y1=\"12\" x2=\"9\" y2=\"6\"\u003e\u003c\/line\u003e\u003cline x1=\"3\" y1=\"12\" x2=\"9\" y2=\"18\"\u003e\u003c\/line\u003e\u003cline x1=\"21\" y1=\"12\" x2=\"15\" y2=\"6\"\u003e\u003c\/line\u003e\u003cline x1=\"21\" y1=\"12\" x2=\"15\" y2=\"18\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eUnilateral \u0026amp; Bilateral Pressing\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003ePress both arms together for standard bilateral chest loading, or train one side at a time for unilateral pectoral isolation — addressing strength imbalances and adding single-arm pressing variety from the same 270 lb selectorized station.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003crect x=\"5\" y=\"11\" width=\"14\" height=\"8\" rx=\"2\"\u003e\u003c\/rect\u003e\u003cpath d=\"M5 11V7a2 2 0 0 1 2-2h10a2 2 0 0 1 2 2v4\"\u003e\u003c\/path\u003e\u003cline x1=\"8\" y1=\"19\" x2=\"8\" y2=\"21\"\u003e\u003c\/line\u003e\u003cline x1=\"16\" y1=\"19\" x2=\"16\" y2=\"21\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eContoured Backrest \u0026amp; Adjustable Seat\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eA contoured backrest provides full ergonomic support through heavy pressing sets, and seat height adjustment aligns the shoulder and elbow joints with the press arm path for correct, consistent pressing mechanics across all user sizes.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003crect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\"\u003e\u003c\/rect\u003e\u003cline x1=\"3\" y1=\"9\" x2=\"21\" y2=\"9\"\u003e\u003c\/line\u003e\u003cline x1=\"9\" y1=\"21\" x2=\"9\" y2=\"9\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003e270 lb Stack · 731 lb Commercial Frame\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eA 270 lb selectorized stack and a 731 lb commercial-grade steel frame — among the highest capacity specs in the Fractal Series — deliver the resistance range and structural stability for serious bilateral and unilateral chest development in professional environments.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eSpecifications\u003c\/p\u003e\n\u003cdiv class=\"bs-specs-grid\"\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eDimensions (L × W × H)\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e43\" × 55\" × 58\"\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eMachine Weight\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e731 lb\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eWeight Stack\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e270 lb\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003ePin-select selectorized\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eCondition\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eNew\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eFractal Series · BUILT Strength\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card bs-span2\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eDesign \u0026amp; Adjustability\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eBiomechanical Path · Unilateral \u0026amp; Bilateral · Adj. Seat\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eOptimized press path · Contoured backrest \u0026amp; seat · Adjustable seat height · Unilateral \u0026amp; bilateral · 270 lb selectorized\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eFrame\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e11-Gauge (3mm) Steel\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- ============================================================\nSEO FIELDS — paste these into Shopify's Search Engine Listing section\n============================================================\n\nPage title (max 60 chars):\nBUILT Strength Fractal Series Chest Press | New\n\nMeta description (max 160 chars):\nNew BUILT Strength Fractal Series Chest Press. 270 lb selectorized, biomechanical press path, contoured backrest, unilateral or bilateral, 731 lb commercial frame.\n\nTags (comma separated):\nFractal Series chest press, selectorized chest press, seated chest press machine, BUILT Strength, 270lb chest press, unilateral bilateral chest press, commercial chest machine, new gym equipment, pectoral press machine, biomechanical press, adjustable seat chest press, Fractal Series\n\n============================================================ --\u003e","brand":"BUILT Strength","offers":[{"title":"Default Title","offer_id":47730380275952,"sku":"GW001","price":3295.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/0981\/4682\/files\/MADE_TO_ORDER_7_6a24020c-12e9-4eb6-9272-70e9d3805dff.png?v=1758302986","url":"https:\/\/www.buildagym.com\/products\/build-fractal-series-chest-press-new","provider":"Build A Gym","version":"1.0","type":"link"}