{"product_id":"built-strength-og-series-seated-deep-multi-row-new","title":"BUILT Strength ‘OG’ Series Seated Deep Multi Row (New)","description":"\u003cstyle\u003e\n  .bs-wrap *{box-sizing:border-box;margin:0;padding:0}\n  .bs-wrap{font-family:'Barlow',sans-serif;color:#1a1a1a;max-width:700px}\n  .bs-badge{display:inline-block;background:#1a1a1a;color:#f0ebe3;font-size:11px;font-weight:500;letter-spacing:.12em;text-transform:uppercase;padding:4px 10px;border-radius:3px;margin-bottom:16px}\n  .bs-desc{font-size:15px;line-height:1.8;color:#444;margin-bottom:24px}\n  .bs-desc strong{color:#1a1a1a;font-weight:500}\n  .bs-divider{border:none;border-top:1px solid #e5e5e5;margin:24px 0}\n  .bs-section-label{font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:#999;font-weight:500;margin-bottom:12px}\n  .bs-muscles{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:8px}\n  .bs-muscle-tag{font-size:12px;font-weight:500;padding:5px 13px;border-radius:20px;background:#fff7ed;color:#92400e;border:1px solid #fcd9a0}\n  .bs-muscle-tag.sec{background:#f5f5f5;color:#666;border-color:#e0e0e0}\n  .bs-specs-grid{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-bottom:24px}\n  .bs-spec-card{background:#f7f7f5;border-radius:8px;padding:14px 16px}\n  .bs-spec-label{font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:#999;margin-bottom:4px}\n  .bs-spec-val{font-family:'Barlow Condensed',sans-serif;font-size:20px;font-weight:600;color:#1a1a1a}\n  .bs-spec-sub{font-size:12px;color:#888;margin-top:3px}\n  .bs-feat{display:flex;align-items:flex-start;gap:12px;padding:12px 0;border-top:1px solid #efefef}\n  .bs-feat:last-child{border-bottom:1px solid #efefef}\n  .bs-feat-icon{width:30px;height:30px;border-radius:50%;background:#fff0f0;display:flex;align-items:center;justify-content:center;flex-shrink:0;margin-top:1px}\n  .bs-feat-icon svg{width:14px;height:14px;stroke:#dc2626;fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}\n  .bs-feat-name{font-size:14px;font-weight:500;color:#1a1a1a;margin-bottom:3px}\n  .bs-feat-desc{font-size:13px;color:#666;line-height:1.6}\n  .bs-span2{grid-column:span 2}\n\u003c\/style\u003e\n\u003cdiv class=\"bs-wrap\"\u003e\n\u003cp class=\"bs-desc\"\u003eThe BUILT Strength OG Series Seated Deep Multi Row combines iso-lateral independent arm movement with \u003cstrong\u003ethree distinct hand positions that shift pulling emphasis across the lats, traps, and rear deltoids\u003c\/strong\u003e — each grip angle changes where the row lands, giving athletes three different back muscle stimuli from one machine without attachment changes. Each arm operates independently for unilateral or bilateral rowing, preventing bilateral compensation and building balanced back development across both sides.\u003c\/p\u003e\n\u003cp class=\"bs-desc\"\u003eAn angled chest pad, adjustable range of motion, and adjustable seat height provide three independent setup points for precise user fit. Knurled 25mm handles deliver a secure grip under heavy plate loading, and \u003cstrong\u003estarting at just 10 lb per arm\u003c\/strong\u003e the machine is accessible for warm-up and technique work. Four integrated weight horns keep plates organized on the unit. New.\u003c\/p\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003ePrimary muscles targeted\u003c\/p\u003e\n\u003cdiv class=\"bs-muscles\" style=\"margin-bottom: 10px;\"\u003e\n\u003cspan class=\"bs-muscle-tag\"\u003eLatissimus Dorsi\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003eRhomboids\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003eTrapezius\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003eRear Deltoids\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp class=\"bs-section-label\"\u003eSecondary muscles\u003c\/p\u003e\n\u003cdiv class=\"bs-muscles\" style=\"margin-bottom: 0;\"\u003e\n\u003cspan class=\"bs-muscle-tag sec\"\u003eBiceps Brachii\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eTeres Major\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eCore\u003c\/span\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eKey features\u003c\/p\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline x1=\"4\" y1=\"6\" x2=\"14\" y2=\"6\"\u003e\u003c\/line\u003e\u003ccircle cx=\"18\" cy=\"6\" r=\"2\"\u003e\u003c\/circle\u003e\u003cline x1=\"4\" y1=\"12\" x2=\"20\" y2=\"12\"\u003e\u003c\/line\u003e\u003cline x1=\"4\" y1=\"18\" x2=\"14\" y2=\"18\"\u003e\u003c\/line\u003e\u003ccircle cx=\"18\" cy=\"18\" r=\"2\"\u003e\u003c\/circle\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003e3 Hand Positions — Targeted Back Engagement\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eThree distinct grip placements shift pulling emphasis across the lats, traps, and rear deltoids — each hand position delivers a different back training stimulus for complete back development from a single machine without attachment swaps.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline x1=\"3\" y1=\"12\" x2=\"21\" y2=\"12\"\u003e\u003c\/line\u003e\u003cline x1=\"3\" y1=\"12\" x2=\"9\" y2=\"6\"\u003e\u003c\/line\u003e\u003cline x1=\"3\" y1=\"12\" x2=\"9\" y2=\"18\"\u003e\u003c\/line\u003e\u003cline x1=\"21\" y1=\"12\" x2=\"15\" y2=\"6\"\u003e\u003c\/line\u003e\u003cline x1=\"21\" y1=\"12\" x2=\"15\" y2=\"18\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eISO Lateral Independent Arms\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eEach arm pulls independently — preventing bilateral compensation and building balanced lat, rhomboid, and rear delt strength across both sides. Unilateral single-arm rowing is also accessible for focused isolation work.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003crect x=\"5\" y=\"11\" width=\"14\" height=\"8\" rx=\"2\"\u003e\u003c\/rect\u003e\u003cpath d=\"M5 11V7a2 2 0 0 1 2-2h10a2 2 0 0 1 2 2v4\"\u003e\u003c\/path\u003e\u003cline x1=\"8\" y1=\"19\" x2=\"8\" y2=\"21\"\u003e\u003c\/line\u003e\u003cline x1=\"16\" y1=\"19\" x2=\"16\" y2=\"21\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eThree-Point Adjustability\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eAngled chest pad position, range of motion, and seat height all adjust independently — providing three points of user fit customization for correct back alignment and optimal pulling mechanics for any user's body proportions.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"3\"\u003e\u003c\/circle\u003e\u003cpath d=\"M19.4 15a1.65 1.65 0 0 0 .33 1.82l.06.06a2 2 0 0 1-2.83 2.83l-.06-.06a1.65 1.65 0 0 0-1.82-.33 1.65 1.65 0 0 0-1 1.51V21a2 2 0 0 1-4 0v-.09A1.65 1.65 0 0 0 9 19.4a1.65 1.65 0 0 0-1.82.33l-.06.06a2 2 0 0 1-2.83-2.83l.06-.06A1.65 1.65 0 0 0 4.68 15a1.65 1.65 0 0 0-1.51-1H3a2 2 0 0 1 0-4h.09A1.65 1.65 0 0 0 4.6 9a1.65 1.65 0 0 0-.33-1.82l-.06-.06a2 2 0 0 1 2.83-2.83l.06.06A1.65 1.65 0 0 0 9 4.68a1.65 1.65 0 0 0 1-1.51V3a2 2 0 0 1 4 0v.09a1.65 1.65 0 0 0 1 1.51 1.65 1.65 0 0 0 1.82-.33l.06-.06a2 2 0 0 1 2.83 2.83l-.06.06A1.65 1.65 0 0 0 19.4 9a1.65 1.65 0 0 0 1.51 1H21a2 2 0 0 1 0 4h-.09a1.65 1.65 0 0 0-1.51 1z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eKnurled 25mm Handles — 10 lb Per Arm Start\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eKnurled 25mm handles maintain a firm, non-slip grip through heavy bilateral and unilateral pulling sets. A 10 lb per arm starting weight keeps the machine accessible from the lightest warm-up through serious progressive plate loading.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline x1=\"12\" y1=\"20\" x2=\"12\" y2=\"4\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"21\" x2=\"19\" y2=\"21\"\u003e\u003c\/line\u003e\u003cline x1=\"7\" y1=\"8\" x2=\"12\" y2=\"4\"\u003e\u003c\/line\u003e\u003cline x1=\"17\" y1=\"8\" x2=\"12\" y2=\"4\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003e4 Integrated Weight Storage Horns\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eFour on-unit plate horns keep Olympic plates organized and accessible during loading — clearing the floor and keeping the training station clean and efficient throughout back training sessions.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eSpecifications\u003c\/p\u003e\n\u003cdiv class=\"bs-specs-grid\"\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eDimensions (L × W × H)\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e46.5\" × 62\" × 66.5\"\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eTotal Weight\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e405 lb\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eStarting Weight\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e10 lb \/ Arm\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003ePlate-loaded · No stack ceiling\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eCondition\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eNew\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eOG Series · BUILT Strength\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card bs-span2\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eHandle \u0026amp; Adjustability\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e3 Grips · 25mm Knurled · ISO Lateral\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003e3 hand positions · 25mm knurled handles · ISO lateral arms · Adj. chest pad, ROM \u0026amp; seat · 4 weight horns\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- ============================================================\nSEO FIELDS — paste these into Shopify's Search Engine Listing section\n============================================================\n\nPage title (max 60 chars):\nBUILT Strength OG Series Seated Deep Multi Row | New\n\nMeta description (max 160 chars):\nNew BUILT Strength OG Series Seated Deep Multi Row. ISO lateral, 3 hand positions, 25mm knurled handles, 10 lb per arm start, 3-point adjustability, 4 weight horns.\n\nTags (comma separated):\nseated deep multi row, ISO lateral row machine, OG Series row, BUILT Strength, 3 grip row machine, plate loaded row, knurled handle row, back training machine, commercial row machine, new gym equipment, multi grip row, adjustable chest pad row\n\n============================================================ --\u003e","brand":"BUILT Strength","offers":[{"title":"Ember Fusion","offer_id":49461874622704,"sku":"SA1605","price":2495.0,"currency_code":"USD","in_stock":true},{"title":"Stealth","offer_id":49461874655472,"sku":"SA1605-B","price":2745.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/0981\/4682\/files\/SA1605_1.png?v=1785960945","url":"https:\/\/www.buildagym.com\/es\/products\/built-strength-og-series-seated-deep-multi-row-new","provider":"Build A Gym","version":"1.0","type":"link"}