{"product_id":"build-fractal-series-shoulder-press-new","title":"BUILT Strength Fractal Series Shoulder Press (New)","description":"\u003cstyle\u003e\n  .bs-wrap *{box-sizing:border-box;margin:0;padding:0}\n  .bs-wrap{font-family:'Barlow',sans-serif;color:#1a1a1a;max-width:700px}\n  .bs-badge{display:inline-block;background:#1a1a1a;color:#f0ebe3;font-size:11px;font-weight:500;letter-spacing:.12em;text-transform:uppercase;padding:4px 10px;border-radius:3px;margin-bottom:16px}\n  .bs-desc{font-size:15px;line-height:1.8;color:#444;margin-bottom:24px}\n  .bs-desc strong{color:#1a1a1a;font-weight:500}\n  .bs-divider{border:none;border-top:1px solid #e5e5e5;margin:24px 0}\n  .bs-section-label{font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:#999;font-weight:500;margin-bottom:12px}\n  .bs-muscles{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:8px}\n  .bs-muscle-tag{font-size:12px;font-weight:500;padding:5px 13px;border-radius:20px;background:#fff7ed;color:#92400e;border:1px solid #fcd9a0}\n  .bs-muscle-tag.sec{background:#f5f5f5;color:#666;border-color:#e0e0e0}\n  .bs-specs-grid{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-bottom:24px}\n  .bs-spec-card{background:#f7f7f5;border-radius:8px;padding:14px 16px}\n  .bs-spec-label{font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:#999;margin-bottom:4px}\n  .bs-spec-val{font-family:'Barlow Condensed',sans-serif;font-size:20px;font-weight:600;color:#1a1a1a}\n  .bs-spec-sub{font-size:12px;color:#888;margin-top:3px}\n  .bs-feat{display:flex;align-items:flex-start;gap:12px;padding:12px 0;border-top:1px solid #efefef}\n  .bs-feat:last-child{border-bottom:1px solid #efefef}\n  .bs-feat-icon{width:30px;height:30px;border-radius:50%;background:#fff0f0;display:flex;align-items:center;justify-content:center;flex-shrink:0;margin-top:1px}\n  .bs-feat-icon svg{width:14px;height:14px;stroke:#dc2626;fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}\n  .bs-feat-name{font-size:14px;font-weight:500;color:#1a1a1a;margin-bottom:3px}\n  .bs-feat-desc{font-size:13px;color:#666;line-height:1.6}\n  .bs-span2{grid-column:span 2}\n\u003c\/style\u003e\n\u003cdiv class=\"bs-wrap\"\u003e\n\u003cp class=\"bs-desc\"\u003eThe BUILT Strength Fractal Series Shoulder Press uses \u003cstrong\u003econverging press arms that follow the natural inward arc of the overhead press\u003c\/strong\u003e — as the arms rise, they converge toward the centerline, matching the shoulder joint's natural movement pattern and reducing the lateral stress that straight vertical press paths create at the top of the movement. Unilateral or bilateral pressing supports single-arm shoulder development alongside standard bilateral loading.\u003c\/p\u003e\n\u003cp class=\"bs-desc\"\u003eA contoured back pad maintains correct posture throughout the press, and adjustable seat height aligns the shoulder joint with the press arm pivot for any user size. \u003cstrong\u003eA 220 lb selectorized stack and 707 lb commercial frame\u003c\/strong\u003e deliver serious loading capacity and structural stability for sustained overhead shoulder development in professional environments. New.\u003c\/p\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003ePrimary muscles targeted\u003c\/p\u003e\n\u003cdiv style=\"margin-bottom: 10px;\" class=\"bs-muscles\"\u003e\n\u003cspan class=\"bs-muscle-tag\"\u003eAnterior Deltoids\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003eMedial Deltoids\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003eTriceps\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp class=\"bs-section-label\"\u003eSecondary muscles\u003c\/p\u003e\n\u003cdiv style=\"margin-bottom: 0;\" class=\"bs-muscles\"\u003e\n\u003cspan class=\"bs-muscle-tag sec\"\u003eUpper Chest\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eTrapezius\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eSerratus Anterior\u003c\/span\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eKey features\u003c\/p\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline y2=\"12\" x2=\"21\" y1=\"12\" x1=\"3\"\u003e\u003c\/line\u003e\u003cline y2=\"6\" x2=\"9\" y1=\"12\" x1=\"3\"\u003e\u003c\/line\u003e\u003cline y2=\"18\" x2=\"9\" y1=\"12\" x1=\"3\"\u003e\u003c\/line\u003e\u003cline y2=\"6\" x2=\"15\" y1=\"12\" x1=\"21\"\u003e\u003c\/line\u003e\u003cline y2=\"18\" x2=\"15\" y1=\"12\" x1=\"21\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eConverging Press Arms — Natural Shoulder Arc\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eThe arms converge as they rise through the press — matching the shoulder joint's natural overhead movement pattern and reducing the lateral joint stress that straight vertical paths create at the top of the press under heavy loading.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline y2=\"6\" x2=\"20\" y1=\"6\" x1=\"4\"\u003e\u003c\/line\u003e\u003cline y2=\"12\" x2=\"20\" y1=\"12\" x1=\"4\"\u003e\u003c\/line\u003e\u003cline y2=\"18\" x2=\"20\" y1=\"18\" x1=\"4\"\u003e\u003c\/line\u003e\u003ccircle r=\"2\" cy=\"6\" cx=\"8\"\u003e\u003c\/circle\u003e\u003ccircle r=\"2\" cy=\"12\" cx=\"16\"\u003e\u003c\/circle\u003e\u003ccircle r=\"2\" cy=\"18\" cx=\"10\"\u003e\u003c\/circle\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eUnilateral \u0026amp; Bilateral Shoulder Press\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003ePress both arms for standard bilateral shoulder and tricep loading, or train one arm at a time for unilateral isolation — correcting left-right strength imbalances and adding single-arm pressing variety from the same selectorized station.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003crect rx=\"2\" height=\"8\" width=\"14\" y=\"11\" x=\"5\"\u003e\u003c\/rect\u003e\u003cpath d=\"M5 11V7a2 2 0 0 1 2-2h10a2 2 0 0 1 2 2v4\"\u003e\u003c\/path\u003e\u003cline y2=\"21\" x2=\"8\" y1=\"19\" x1=\"8\"\u003e\u003c\/line\u003e\u003cline y2=\"21\" x2=\"16\" y1=\"19\" x1=\"16\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eContoured Back Pad \u0026amp; Adjustable Seat\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eThe contoured back pad maintains correct torso posture throughout heavy overhead pressing, and seat height adjustment aligns the shoulder joint with the press arm pivot for accurate, joint-friendly pressing mechanics across all user sizes.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003crect rx=\"2\" height=\"18\" width=\"18\" y=\"3\" x=\"3\"\u003e\u003c\/rect\u003e\u003cline y2=\"9\" x2=\"21\" y1=\"9\" x1=\"3\"\u003e\u003c\/line\u003e\u003cline y2=\"9\" x2=\"9\" y1=\"21\" x1=\"9\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003e220 lb Stack · 707 lb Commercial Frame\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eA 220 lb selectorized stack supports serious progressive shoulder development across bilateral and unilateral pressing. The 707 lb commercial-grade steel frame delivers the structural mass and stability for sustained high-frequency overhead pressing in professional environments.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eSpecifications\u003c\/p\u003e\n\u003cdiv class=\"bs-specs-grid\"\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eDimensions (L × W × H)\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e64\" × 57\" × 73\"\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eMachine Weight\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e707 lb\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eWeight Stack\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e220 lb\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003ePin-select selectorized\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eCondition\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eNew\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eFractal Series · BUILT Strength\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card bs-span2\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eDesign \u0026amp; Adjustability\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eConverging Arms · Unilateral \u0026amp; Bilateral · Adj. Seat\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eConverging press path · Contoured back pad · Adjustable seat · Unilateral \u0026amp; bilateral · 220 lb selectorized\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eFrame\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e11-Gauge (3mm) Steel\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- ============================================================\nSEO FIELDS — paste these into Shopify's Search Engine Listing section\n============================================================\n\nPage title (max 60 chars):\nBUILT Strength Fractal Shoulder Press | New\n\nMeta description (max 160 chars):\nNew BUILT Strength Fractal Series Shoulder Press. Converging arms for natural shoulder arc, 220 lb selectorized, adjustable seat, unilateral or bilateral, 707 lb frame.\n\nTags (comma separated):\nFractal Series shoulder press, selectorized shoulder press, converging arm shoulder press, BUILT Strength, seated shoulder press machine, 220lb shoulder press, unilateral shoulder press, commercial shoulder machine, new gym equipment, overhead press machine, joint friendly shoulder press, Fractal Series\n\n============================================================ --\u003e","brand":"BUILT Strength","offers":[{"title":"Default Title","offer_id":47730408980720,"sku":"GW003","price":3295.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/0981\/4682\/files\/MADE_TO_ORDER_9_34982933-0644-496f-9c92-b186ba79a99e.png?v=1758303125","url":"https:\/\/www.buildagym.com\/es\/products\/build-fractal-series-shoulder-press-new","provider":"Build A Gym","version":"1.0","type":"link"}