{"title":"Biggest savings (up to 25% off)","description":null,"products":[{"product_id":"built-strength-og-series-glute-bridge-new","title":"BUILT Strength ‘OG’ Series Glute Bridge (New)","description":"\u003cstyle\u003e\n  .bs-wrap *{box-sizing:border-box;margin:0;padding:0}\n  .bs-wrap{font-family:'Barlow',sans-serif;color:#1a1a1a;max-width:700px}\n  .bs-badge{display:inline-block;background:#1a1a1a;color:#f0ebe3;font-size:11px;font-weight:500;letter-spacing:.12em;text-transform:uppercase;padding:4px 10px;border-radius:3px;margin-bottom:16px}\n  .bs-desc{font-size:15px;line-height:1.8;color:#444;margin-bottom:24px}\n  .bs-desc strong{color:#1a1a1a;font-weight:500}\n  .bs-divider{border:none;border-top:1px solid #e5e5e5;margin:24px 0}\n  .bs-section-label{font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:#999;font-weight:500;margin-bottom:12px}\n  .bs-muscles{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:8px}\n  .bs-muscle-tag{font-size:12px;font-weight:500;padding:5px 13px;border-radius:20px;background:#fff7ed;color:#92400e;border:1px solid #fcd9a0}\n  .bs-muscle-tag.sec{background:#f5f5f5;color:#666;border-color:#e0e0e0}\n  .bs-specs-grid{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-bottom:24px}\n  .bs-spec-card{background:#f7f7f5;border-radius:8px;padding:14px 16px}\n  .bs-spec-label{font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:#999;margin-bottom:4px}\n  .bs-spec-val{font-family:'Barlow Condensed',sans-serif;font-size:20px;font-weight:600;color:#1a1a1a}\n  .bs-spec-sub{font-size:12px;color:#888;margin-top:3px}\n  .bs-feat{display:flex;align-items:flex-start;gap:12px;padding:12px 0;border-top:1px solid #efefef}\n  .bs-feat:last-child{border-bottom:1px solid #efefef}\n  .bs-feat-icon{width:30px;height:30px;border-radius:50%;background:#fff0f0;display:flex;align-items:center;justify-content:center;flex-shrink:0;margin-top:1px}\n  .bs-feat-icon svg{width:14px;height:14px;stroke:#dc2626;fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}\n  .bs-feat-name{font-size:14px;font-weight:500;color:#1a1a1a;margin-bottom:3px}\n  .bs-feat-desc{font-size:13px;color:#666;line-height:1.6}\n  .bs-span2{grid-column:span 2}\n\u003c\/style\u003e\n\u003cdiv class=\"bs-wrap\"\u003e\n\u003cp class=\"bs-desc\"\u003e\u003cstrong\u003eQuick answer:\u003c\/strong\u003e The BUILT Strength OG Series Glute Bridge is a new plate-loaded hip thrust machine. A 33 in. by 33 in. aluminum tread footplate adjusts 15 degrees for stance, a locking lap pad holds you against the load, a large rear roller pad keeps the bridge smooth, and side grip handles add control. It starts at 60 lb and loads up to 14 plates of 45 lb (7 per horn).\u003c\/p\u003e\n\u003cp class=\"bs-desc\"\u003eThe BUILT Strength OG Series Glute Bridge is built specifically for the hip thrust and glute bridge movement - a \u003cstrong\u003e33\" × 33\" aluminum tread footplate with 15 degrees of angle adjustment\u003c\/strong\u003e that allows foot placement fine-tuning for maximum glute activation and hamstring involvement at different stance widths and angles. A locking lap pad secures the body against the load during the hip extension, and a large rear roller pad ensures smooth, consistent motion through the full bridge range.\u003c\/p\u003e\n\u003cp class=\"bs-desc\"\u003eDual side-mounted grip handles deliver stability and control through heavy sets, and \u003cstrong\u003estarting at 60 lb with up to 14 × 45 lb plates - 7 per horn\u003c\/strong\u003e - the machine supports serious progressive glute loading from accessible warm-up through maximal hip thrust development. New.\u003c\/p\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003ePrimary muscles targeted\u003c\/p\u003e\n\u003cdiv class=\"bs-muscles\" style=\"margin-bottom: 10px;\"\u003e\n\u003cspan class=\"bs-muscle-tag\"\u003eGluteus Maximus\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003eGluteus Medius\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003eHamstrings\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp class=\"bs-section-label\"\u003eSecondary muscles\u003c\/p\u003e\n\u003cdiv class=\"bs-muscles\" style=\"margin-bottom: 0;\"\u003e\n\u003cspan class=\"bs-muscle-tag sec\"\u003eAdductors\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eCore Stabilizers\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eErector Spinae\u003c\/span\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eKey features\u003c\/p\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003crect x=\"3\" y=\"14\" width=\"18\" height=\"7\" rx=\"1\"\u003e\u003c\/rect\u003e\u003cline x1=\"7\" y1=\"14\" x2=\"7\" y2=\"3\"\u003e\u003c\/line\u003e\u003cline x1=\"17\" y1=\"14\" x2=\"17\" y2=\"3\"\u003e\u003c\/line\u003e\u003cline x1=\"7\" y1=\"8\" x2=\"17\" y2=\"8\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003e33\" × 33\" Aluminum Tread Footplate - 15° Adjustable\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eAn oversized aluminum tread footplate with 15 degrees of angle adjustment allows stance width and angle fine-tuning for maximum glute activation - varying the hip extension path to shift emphasis between gluteus maximus, gluteus medius, and hamstring involvement.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cpath d=\"M12 2l8 4v6c0 5-4 9-8 10-4-1-8-5-8-10V6l8-4z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eLocking Lap Pad\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eA locking lap pad secures the body against the load during the hip extension - keeping correct positioning through maximal plate loading without the pad shifting or requiring the user to hold it in place during heavy sets.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cpath d=\"M12 12c-2-2.5-4-4-6-4a4 4 0 0 0 0 8c2 0 4-1.5 6-4z\"\u003e\u003c\/path\u003e\u003cpath d=\"M12 12c2 2.5 4 4 6 4a4 4 0 0 0 0-8c-2 0-4 1.5-6 4z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eLarge Rear Roller Pad\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eA large rear roller pad ensures smooth, consistent motion through the full glute bridge arc - distributing contact evenly across the upper back and maintaining fluid movement from the bottom of the bridge through full hip lockout.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline x1=\"3\" y1=\"12\" x2=\"21\" y2=\"12\"\u003e\u003c\/line\u003e\u003cline x1=\"3\" y1=\"12\" x2=\"9\" y2=\"6\"\u003e\u003c\/line\u003e\u003cline x1=\"3\" y1=\"12\" x2=\"9\" y2=\"18\"\u003e\u003c\/line\u003e\u003cline x1=\"21\" y1=\"12\" x2=\"15\" y2=\"6\"\u003e\u003c\/line\u003e\u003cline x1=\"21\" y1=\"12\" x2=\"15\" y2=\"18\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eDual Side-Mounted Grip Handles\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eSide-mounted grip handles provide stability and control throughout each set - giving athletes a secure anchor point under heavy loading and maintaining correct body positioning through the full hip extension arc.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline x1=\"12\" y1=\"3\" x2=\"12\" y2=\"21\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"21\" x2=\"19\" y2=\"21\"\u003e\u003c\/line\u003e\u003crect x=\"7\" y=\"6\" width=\"10\" height=\"3\" rx=\"1.5\"\u003e\u003c\/rect\u003e\u003crect x=\"8\" y=\"11\" width=\"8\" height=\"3\" rx=\"1.5\"\u003e\u003c\/rect\u003e\u003crect x=\"9\" y=\"16\" width=\"6\" height=\"2.5\" rx=\"1.25\"\u003e\u003c\/rect\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003e60 lb Start · 14 × 45 lb Max Load\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eA 60 lb starting weight keeps the movement accessible for warm-up and activation work. Two horns at 7 plates each support up to 14 × 45 lb plates for serious progressive glute loading without any ceiling on hip thrust development.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eSpecifications\u003c\/p\u003e\n\u003cdiv class=\"bs-specs-grid\"\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eDimensions (L × W × H)\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e72\" × 71\" × 36\"\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eTotal Weight\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e250 lb\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eStarting Weight\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e60 lb\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003ePlate-loaded · Up to 14 × 45 lb (7 per horn)\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eCondition\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eNew\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eOG Series · BUILT Strength\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card bs-span2\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eFootplate, Pads \u0026amp; Handles\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e33\"×33\" Adj. · Locking Lap Pad · Side Handles\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003e33\"×33\" aluminum tread · 15° adj. footplate · Locking lap pad · Large rear roller · Dual side grip handles\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"bs-aeo-faq\"\u003e\n\u003cp class=\"bs-section-label\"\u003eBuyer questions\u003c\/p\u003e\n\u003ch2 style=\"font-size:17px;font-weight:600;color:#1a1a1a;margin:20px 0 8px\"\u003eWhat muscles does a glute bridge machine work?\u003c\/h2\u003e\n\u003cp class=\"bs-desc\"\u003eMainly the gluteus maximus and gluteus medius, with the hamstrings assisting. Adjusting the footplate angle shifts emphasis between glutes and hamstrings.\u003c\/p\u003e\n\u003ch2 style=\"font-size:17px;font-weight:600;color:#1a1a1a;margin:20px 0 8px\"\u003eGlute bridge machine or barbell hip thrust: which is better?\u003c\/h2\u003e\n\u003cp class=\"bs-desc\"\u003eThe machine gives you the same hip extension without setting up a bench, bar pad, and plates on the floor, and the locking lap pad keeps heavy sets stable. It is faster to load and easier to train alone.\u003c\/p\u003e\n\u003ch2 style=\"font-size:17px;font-weight:600;color:#1a1a1a;margin:20px 0 8px\"\u003eHow much weight does it hold?\u003c\/h2\u003e\n\u003cp class=\"bs-desc\"\u003eIt starts at 60 lb and holds up to 14 plates of 45 lb, 7 per horn.\u003c\/p\u003e\n\u003ch2 style=\"font-size:17px;font-weight:600;color:#1a1a1a;margin:20px 0 8px\"\u003eHow is it delivered?\u003c\/h2\u003e\n\u003cp class=\"bs-desc\"\u003eIt ships as commercial freight to the lower 48 under the delivery level you pick at checkout (curbside or inside delivery and assembly). Review \u003ca href=\"\/es\/pages\/delivery-shipping\"\u003edelivery options\u003c\/a\u003e and the \u003ca href=\"\/es\/blogs\/news\/commercial-gym-equipment-shipping-installation-checklist\"\u003eshipping and installation checklist\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp class=\"bs-desc\"\u003eRelated: \u003ca href=\"\/es\/collections\/og-series\"\u003eOG Series\u003c\/a\u003e, \u003ca href=\"\/es\/collections\/lower-body-plate-loaded-machines\"\u003elower body plate loaded machines\u003c\/a\u003e, \u003ca href=\"\/es\/collections\/builtstrength\"\u003eBUILT Strength\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- ============================================================\nSEO FIELDS - paste these into Shopify's Search Engine Listing section\n============================================================\n\nPage title (max 60 chars):\nBUILT Strength OG Series Glute Bridge Machine | New\n\nMeta description (max 160 chars):\nNew BUILT Strength OG Series Glute Bridge. 33×33\" adjustable footplate, locking lap pad, rear roller, 60 lb start, 14×45 lb max, dual grip handles, 250 lb frame.\n\nTags (comma separated):\nglute bridge machine, OG Series glute bridge, BUILT Strength, plate loaded hip thrust, hip thrust machine, glute bridge press, locking lap pad machine, aluminum footplate glute, commercial glute machine, new gym equipment, posterior chain machine, glute hamstring machine\n\n============================================================ --\u003e","brand":"BUILT Strength","offers":[{"title":"Ember Fusion","offer_id":49483489378544,"sku":"BLT-OG-1616","price":2795.0,"currency_code":"USD","in_stock":true},{"title":"Stealth","offer_id":49483489411312,"sku":"BLT-OG-1616-B","price":3095.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/0981\/4682\/files\/BUILT_Strength_OG_Series_Glute_Bridge_New_.1.png?v=1792939608"},{"product_id":"built-strength-og-series-belt-squat-new","title":"BUILT Strength ‘OG’ Series Belt Squat (New)","description":"\u003cstyle\u003e\n  .bs-wrap *{box-sizing:border-box;margin:0;padding:0}\n  .bs-wrap{font-family:'Barlow',sans-serif;color:#1a1a1a;max-width:700px}\n  .bs-badge{display:inline-block;background:#1a1a1a;color:#f0ebe3;font-size:11px;font-weight:500;letter-spacing:.12em;text-transform:uppercase;padding:4px 10px;border-radius:3px;margin-bottom:16px}\n  .bs-desc{font-size:15px;line-height:1.8;color:#444;margin-bottom:24px}\n  .bs-desc strong{color:#1a1a1a;font-weight:500}\n  .bs-divider{border:none;border-top:1px solid #e5e5e5;margin:24px 0}\n  .bs-section-label{font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:#999;font-weight:500;margin-bottom:12px}\n  .bs-muscles{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:8px}\n  .bs-muscle-tag{font-size:12px;font-weight:500;padding:5px 13px;border-radius:20px;background:#fff7ed;color:#92400e;border:1px solid #fcd9a0}\n  .bs-muscle-tag.sec{background:#f5f5f5;color:#666;border-color:#e0e0e0}\n  .bs-exercises{display:flex;flex-wrap:wrap;gap:6px;margin-top:4px}\n  .bs-exercise-tag{font-size:11px;font-weight:500;padding:3px 10px;border-radius:20px;background:#f0f0f0;color:#555;border:1px solid #e0e0e0}\n  .bs-specs-grid{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-bottom:24px}\n  .bs-spec-card{background:#f7f7f5;border-radius:8px;padding:14px 16px}\n  .bs-spec-label{font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:#999;margin-bottom:4px}\n  .bs-spec-val{font-family:'Barlow Condensed',sans-serif;font-size:20px;font-weight:600;color:#1a1a1a}\n  .bs-spec-sub{font-size:12px;color:#888;margin-top:3px}\n  .bs-feat{display:flex;align-items:flex-start;gap:12px;padding:12px 0;border-top:1px solid #efefef}\n  .bs-feat:last-child{border-bottom:1px solid #efefef}\n  .bs-feat-icon{width:30px;height:30px;border-radius:50%;background:#fff0f0;display:flex;align-items:center;justify-content:center;flex-shrink:0;margin-top:1px}\n  .bs-feat-icon svg{width:14px;height:14px;stroke:#dc2626;fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}\n  .bs-feat-name{font-size:14px;font-weight:500;color:#1a1a1a;margin-bottom:3px}\n  .bs-feat-desc{font-size:13px;color:#666;line-height:1.6}\n  .bs-span2{grid-column:span 2}\n\u003c\/style\u003e\n\u003cdiv class=\"bs-wrap\"\u003e\n\u003cp class=\"bs-desc\"\u003eThe BUILT Strength OG Series Belt Squat loads the lower body through a hip-mounted belt rather than a barbell on the spine - \u003cstrong\u003eeliminating spinal compression entirely while allowing high-volume squatting at heavy loads\u003c\/strong\u003e. The belt anchor system keeps resistance centered at the hips, producing a natural squat pattern that keeps the torso upright and the load on the quads, glutes, and hamstrings without involving the upper back, shoulders, or spinal erectors at all. This makes it an essential tool for athletes with back or shoulder limitations and for anyone looking to add squat volume without additional spinal loading.\u003c\/p\u003e\n\u003cp class=\"bs-desc\"\u003eMultiple stance variations - wide, narrow, glute-focused, and split-stance - are all accessible from the same station, and \u003cstrong\u003ehigh weight-loading capacity supports serious progressive lower body development\u003c\/strong\u003e. Compact 70\" × 44\" footprint, 420 lb frame. New.\u003c\/p\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eSupported exercises\u003c\/p\u003e\n\u003cdiv class=\"bs-exercises\"\u003e\n\u003cspan class=\"bs-exercise-tag\"\u003eBelt Squats\u003c\/span\u003e \u003cspan class=\"bs-exercise-tag\"\u003eWide-Stance Squats\u003c\/span\u003e \u003cspan class=\"bs-exercise-tag\"\u003eGlute-Focused Squats\u003c\/span\u003e \u003cspan class=\"bs-exercise-tag\"\u003eSplit-Stance Squats\u003c\/span\u003e \u003cspan class=\"bs-exercise-tag\"\u003eAssisted Lunges\u003c\/span\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003ePrimary muscles targeted\u003c\/p\u003e\n\u003cdiv style=\"margin-bottom: 10px;\" class=\"bs-muscles\"\u003e\n\u003cspan class=\"bs-muscle-tag\"\u003eQuadriceps\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003eGlutes\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003eHamstrings\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp class=\"bs-section-label\"\u003eSecondary muscles\u003c\/p\u003e\n\u003cdiv style=\"margin-bottom: 0;\" class=\"bs-muscles\"\u003e\n\u003cspan class=\"bs-muscle-tag sec\"\u003eCalves\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eAdductors\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eCore Stabilizers\u003c\/span\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eKey features\u003c\/p\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cpath d=\"M12 2l8 4v6c0 5-4 9-8 10-4-1-8-5-8-10V6l8-4z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eZero Spinal Load - Belt Anchor System\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eThe belt anchor loads resistance directly at the hips - eliminating spinal compression, shoulder loading, and upper back involvement entirely, so every rep's effort goes exclusively into the quads, glutes, and hamstrings.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline y2=\"12\" x2=\"21\" y1=\"12\" x1=\"3\"\u003e\u003c\/line\u003e\u003cline y2=\"6\" x2=\"9\" y1=\"12\" x1=\"3\"\u003e\u003c\/line\u003e\u003cline y2=\"18\" x2=\"9\" y1=\"12\" x1=\"3\"\u003e\u003c\/line\u003e\u003cline y2=\"6\" x2=\"15\" y1=\"12\" x1=\"21\"\u003e\u003c\/line\u003e\u003cline y2=\"18\" x2=\"15\" y1=\"12\" x1=\"21\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eMultiple Stance Variations\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eWide, narrow, glute-focused, and split-stance squatting all accessible from the same station - shifting quad, glute, and adductor emphasis with each stance for complete lower body development across all training goals.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline y2=\"21\" x2=\"12\" y1=\"3\" x1=\"12\"\u003e\u003c\/line\u003e\u003cline y2=\"21\" x2=\"19\" y1=\"21\" x1=\"5\"\u003e\u003c\/line\u003e\u003crect rx=\"1.5\" height=\"3\" width=\"10\" y=\"6\" x=\"7\"\u003e\u003c\/rect\u003e\u003crect rx=\"1.5\" height=\"3\" width=\"8\" y=\"11\" x=\"8\"\u003e\u003c\/rect\u003e\u003crect rx=\"1.25\" height=\"2.5\" width=\"6\" y=\"16\" x=\"9\"\u003e\u003c\/rect\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eHigh Weight-Loading Capacity\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003ePlate-loaded resistance supports serious progressive lower body development without any stack ceiling - load as heavy as the training program demands for quad and glute strength development over time.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003crect rx=\"2\" height=\"18\" width=\"18\" y=\"3\" x=\"3\"\u003e\u003c\/rect\u003e\u003cline y2=\"9\" x2=\"21\" y1=\"9\" x1=\"3\"\u003e\u003c\/line\u003e\u003cline y2=\"9\" x2=\"9\" y1=\"21\" x1=\"9\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eIdeal for Back \u0026amp; Shoulder Limitations\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eAthletes recovering from back injuries, shoulder impingement, or anyone avoiding spinal loading can maintain high-volume lower body training on the belt squat without any compromise to leg development or training intensity.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eSpecifications\u003c\/p\u003e\n\u003cdiv class=\"bs-specs-grid\"\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eDimensions (L × W × H)\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e70\" × 44\" × 36\"\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eMachine Weight\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e420 lb\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eResistance Type\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003ePlate-Loaded\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eHip belt anchor · No stack ceiling\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eCondition\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eNew\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eOG Series · BUILT Strength\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card bs-span2\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eDesign\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eBelt Anchor · Zero Spinal Load · Multi-Stance\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eHip belt loading · No spinal compression · Multiple stance options · Plate-loaded · Compact 70\" × 44\" footprint\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eFrame\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e11-Gauge (3mm) Steel\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- ============================================================\nSEO FIELDS - paste these into Shopify's Search Engine Listing section\n============================================================\n\nPage title (max 60 chars):\nBUILT Strength OG Series Belt Squat | New\n\nMeta description (max 160 chars):\nNew BUILT Strength OG Series Belt Squat. Hip belt loading eliminates spinal compression, plate-loaded, multiple stance variations, 420 lb frame. Ideal for back limitations.\n\nTags (comma separated):\nbelt squat machine, OG Series belt squat, BUILT Strength, spinal load free squat, hip belt squat, plate loaded squat, lower body machine, back friendly squat, commercial belt squat, new gym equipment, multiple stance squat, glute quad squat machine\n\n============================================================ --\u003e","brand":"BUILT Strength","offers":[{"title":"Ember Fusion","offer_id":49461869215984,"sku":"BLT-OG-1641","price":2795.0,"currency_code":"USD","in_stock":true},{"title":"Stealth","offer_id":49461869248752,"sku":"BLT-OG-1641-B","price":2995.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/0981\/4682\/files\/BUILT_Strength_OG_Series_Belt_Squat_New_.1.png?v=1792937310"},{"product_id":"built-strength-og-series-bilateral-bent-row-new","title":"BUILT Strength ‘OG’ Series Bilateral Bent Row (New)","description":"\u003cstyle\u003e\n  .bs-wrap *{box-sizing:border-box;margin:0;padding:0}\n  .bs-wrap{font-family:'Barlow',sans-serif;color:#1a1a1a;max-width:700px}\n  .bs-badge{display:inline-block;background:#1a1a1a;color:#f0ebe3;font-size:11px;font-weight:500;letter-spacing:.12em;text-transform:uppercase;padding:4px 10px;border-radius:3px;margin-bottom:16px}\n  .bs-desc{font-size:15px;line-height:1.8;color:#444;margin-bottom:24px}\n  .bs-desc strong{color:#1a1a1a;font-weight:500}\n  .bs-divider{border:none;border-top:1px solid #e5e5e5;margin:24px 0}\n  .bs-section-label{font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:#999;font-weight:500;margin-bottom:12px}\n  .bs-muscles{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:8px}\n  .bs-muscle-tag{font-size:12px;font-weight:500;padding:5px 13px;border-radius:20px;background:#fff7ed;color:#92400e;border:1px solid #fcd9a0}\n  .bs-muscle-tag.sec{background:#f5f5f5;color:#666;border-color:#e0e0e0}\n  .bs-specs-grid{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-bottom:24px}\n  .bs-spec-card{background:#f7f7f5;border-radius:8px;padding:14px 16px}\n  .bs-spec-label{font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:#999;margin-bottom:4px}\n  .bs-spec-val{font-family:'Barlow Condensed',sans-serif;font-size:20px;font-weight:600;color:#1a1a1a}\n  .bs-spec-sub{font-size:12px;color:#888;margin-top:3px}\n  .bs-feat{display:flex;align-items:flex-start;gap:12px;padding:12px 0;border-top:1px solid #efefef}\n  .bs-feat:last-child{border-bottom:1px solid #efefef}\n  .bs-feat-icon{width:30px;height:30px;border-radius:50%;background:#fff0f0;display:flex;align-items:center;justify-content:center;flex-shrink:0;margin-top:1px}\n  .bs-feat-icon svg{width:14px;height:14px;stroke:#dc2626;fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}\n  .bs-feat-name{font-size:14px;font-weight:500;color:#1a1a1a;margin-bottom:3px}\n  .bs-feat-desc{font-size:13px;color:#666;line-height:1.6}\n  .bs-span2{grid-column:span 2}\n\u003c\/style\u003e\n\u003cdiv class=\"bs-wrap\"\u003e\n\u003cp class=\"bs-desc\"\u003eThe BUILT Strength OG Series Bilateral Bent Row is built for heavy back development through a \u003cstrong\u003ebilateral plate-loaded rowing motion with angled handles that replicate the natural pulling arc\u003c\/strong\u003e of a bent-over barbell row - both hands pull simultaneously through the same path, building symmetrical lat, rhomboid, and trap strength without the balance demands or lower back loading of the free-weight equivalent. A stable chest pad braces the torso throughout every pull, removing spinal erector involvement and keeping all load on the target back muscles.\u003c\/p\u003e\n\u003cp class=\"bs-desc\"\u003ePlate-loaded resistance provides unlimited progressive overload with no stack ceiling, and the smooth movement track keeps the rowing arc consistent under heavy bilateral loading. \u003cstrong\u003eAt 308 lb with a compact 63\" × 47\" footprint\u003c\/strong\u003e, this machine delivers serious back rowing capacity in an efficient layout for both commercial and home gym environments. New.\u003c\/p\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003ePrimary muscles targeted\u003c\/p\u003e\n\u003cdiv style=\"margin-bottom: 10px;\" class=\"bs-muscles\"\u003e\n\u003cspan class=\"bs-muscle-tag\"\u003eLatissimus Dorsi\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003eRhomboids\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003eTrapezius\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp class=\"bs-section-label\"\u003eSecondary muscles\u003c\/p\u003e\n\u003cdiv style=\"margin-bottom: 0;\" class=\"bs-muscles\"\u003e\n\u003cspan class=\"bs-muscle-tag sec\"\u003eRear Deltoids\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eBiceps Brachii\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eTeres Major\u003c\/span\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eKey features\u003c\/p\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003crect rx=\"1\" height=\"4\" width=\"4\" y=\"10\" x=\"2\"\u003e\u003c\/rect\u003e\u003crect rx=\"1\" height=\"4\" width=\"4\" y=\"10\" x=\"18\"\u003e\u003c\/rect\u003e\u003cline y2=\"12\" x2=\"18\" y1=\"12\" x1=\"6\"\u003e\u003c\/line\u003e\u003crect rx=\"0.5\" height=\"6\" width=\"3\" y=\"9\" x=\"5\"\u003e\u003c\/rect\u003e\u003crect rx=\"0.5\" height=\"6\" width=\"3\" y=\"9\" x=\"16\"\u003e\u003c\/rect\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eBilateral Rowing Motion\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eBoth arms pull simultaneously through the same path - building symmetrical back strength without the balance and coordination demands of free-weight bent rows, and without favoring either side through a unilateral movement pattern.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003crect rx=\"2\" height=\"8\" width=\"14\" y=\"11\" x=\"5\"\u003e\u003c\/rect\u003e\u003cpath d=\"M5 11V7a2 2 0 0 1 2-2h10a2 2 0 0 1 2 2v4\"\u003e\u003c\/path\u003e\u003cline y2=\"21\" x2=\"8\" y1=\"19\" x1=\"8\"\u003e\u003c\/line\u003e\u003cline y2=\"21\" x2=\"16\" y1=\"19\" x1=\"16\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eChest Pad - Lower Back Removed from the Pull\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eThe chest pad braces the torso throughout the row - eliminating the erector spinae loading and spinal compression that bent-over free-weight rows accumulate under heavy bilateral loading, and keeping all resistance on the lats, rhomboids, and traps.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003ccircle r=\"3\" cy=\"12\" cx=\"12\"\u003e\u003c\/circle\u003e\u003cpath d=\"M19.4 15a1.65 1.65 0 0 0 .33 1.82l.06.06a2 2 0 0 1-2.83 2.83l-.06-.06a1.65 1.65 0 0 0-1.82-.33 1.65 1.65 0 0 0-1 1.51V21a2 2 0 0 1-4 0v-.09A1.65 1.65 0 0 0 9 19.4a1.65 1.65 0 0 0-1.82.33l-.06.06a2 2 0 0 1-2.83-2.83l.06-.06A1.65 1.65 0 0 0 4.68 15a1.65 1.65 0 0 0-1.51-1H3a2 2 0 0 1 0-4h.09A1.65 1.65 0 0 0 4.6 9a1.65 1.65 0 0 0-.33-1.82l-.06-.06a2 2 0 0 1 2.83-2.83l.06.06A1.65 1.65 0 0 0 9 4.68a1.65 1.65 0 0 0 1-1.51V3a2 2 0 0 1 4 0v.09a1.65 1.65 0 0 0 1 1.51 1.65 1.65 0 0 0 1.82-.33l.06-.06a2 2 0 0 1 2.83 2.83l-.06.06A1.65 1.65 0 0 0 19.4 9a1.65 1.65 0 0 0 1.51 1H21a2 2 0 0 1 0 4h-.09a1.65 1.65 0 0 0-1.51 1z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eAngled Handles - Natural Pull Mechanics\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eAngled handles position the wrists and elbows in the optimal pulling angle for the rowing arc - maintaining joint-friendly hand orientation through the full pull and keeping the pulling path consistent with natural bent-row mechanics.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline y2=\"21\" x2=\"12\" y1=\"3\" x1=\"12\"\u003e\u003c\/line\u003e\u003cline y2=\"21\" x2=\"19\" y1=\"21\" x1=\"5\"\u003e\u003c\/line\u003e\u003crect rx=\"1.5\" height=\"3\" width=\"10\" y=\"6\" x=\"7\"\u003e\u003c\/rect\u003e\u003crect rx=\"1.5\" height=\"3\" width=\"8\" y=\"11\" x=\"8\"\u003e\u003c\/rect\u003e\u003crect rx=\"1.25\" height=\"2.5\" width=\"6\" y=\"16\" x=\"9\"\u003e\u003c\/rect\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003ePlate-Loaded - No Stack Ceiling\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eOlympic plate loading removes any resistance ceiling - load exactly what the training program demands for bilateral back development from beginner work through maximal loading without any fixed stack limit.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eSpecifications\u003c\/p\u003e\n\u003cdiv class=\"bs-specs-grid\"\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eDimensions (L × W × H)\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e63\" × 47\" × 49\"\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eMachine Weight\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e308 lb\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eResistance Type\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003ePlate-Loaded\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eOlympic standard · No stack ceiling\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eCondition\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eNew\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eOG Series · BUILT Strength\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card bs-span2\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eDesign\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eBilateral · Chest Pad · Angled Handles\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eBilateral pull path · Chest pad torso support · Angled handles · Smooth movement track · Compact footprint\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- ============================================================\nSEO FIELDS - paste these into Shopify's Search Engine Listing section\n============================================================\n\nPage title (max 60 chars):\nBUILT Strength OG Series Bilateral Bent Row | New\n\nMeta description (max 160 chars):\nNew BUILT Strength OG Series Bilateral Bent Row. Plate-loaded, chest pad removes lower back strain, angled handles, 308 lb compact frame for back strength development.\n\nTags (comma separated):\nbilateral bent row machine, plate loaded bent row, OG Series bent row, BUILT Strength, chest pad row machine, back training machine, bilateral row, lat rhomboid machine, commercial row machine, new gym equipment, angled handle row, plate loaded back machine\n\n============================================================ --\u003e","brand":"BUILT Strength","offers":[{"title":"Ember Fusion","offer_id":49461859385584,"sku":"BLT-OG-1624","price":2495.0,"currency_code":"USD","in_stock":true},{"title":"Stealth","offer_id":49461859418352,"sku":"BLT-OG-1624-B","price":2695.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/0981\/4682\/files\/BUILT_Strength_OG_Series_Bilateral_Bent_Row_New_.1.png?v=1792938367"},{"product_id":"build-fractal-series-chest-press-new","title":"BUILT Strength Fractal Series Chest Press (New)","description":"\u003cstyle\u003e\n  .bs-wrap *{box-sizing:border-box;margin:0;padding:0}\n  .bs-wrap{font-family:'Barlow',sans-serif;color:#1a1a1a;max-width:700px}\n  .bs-badge{display:inline-block;background:#1a1a1a;color:#f0ebe3;font-size:11px;font-weight:500;letter-spacing:.12em;text-transform:uppercase;padding:4px 10px;border-radius:3px;margin-bottom:16px}\n  .bs-desc{font-size:15px;line-height:1.8;color:#444;margin-bottom:24px}\n  .bs-desc strong{color:#1a1a1a;font-weight:500}\n  .bs-divider{border:none;border-top:1px solid #e5e5e5;margin:24px 0}\n  .bs-section-label{font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:#999;font-weight:500;margin-bottom:12px}\n  .bs-muscles{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:8px}\n  .bs-muscle-tag{font-size:12px;font-weight:500;padding:5px 13px;border-radius:20px;background:#fff7ed;color:#92400e;border:1px solid #fcd9a0}\n  .bs-muscle-tag.sec{background:#f5f5f5;color:#666;border-color:#e0e0e0}\n  .bs-specs-grid{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-bottom:24px}\n  .bs-spec-card{background:#f7f7f5;border-radius:8px;padding:14px 16px}\n  .bs-spec-label{font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:#999;margin-bottom:4px}\n  .bs-spec-val{font-family:'Barlow Condensed',sans-serif;font-size:20px;font-weight:600;color:#1a1a1a}\n  .bs-spec-sub{font-size:12px;color:#888;margin-top:3px}\n  .bs-feat{display:flex;align-items:flex-start;gap:12px;padding:12px 0;border-top:1px solid #efefef}\n  .bs-feat:last-child{border-bottom:1px solid #efefef}\n  .bs-feat-icon{width:30px;height:30px;border-radius:50%;background:#fff0f0;display:flex;align-items:center;justify-content:center;flex-shrink:0;margin-top:1px}\n  .bs-feat-icon svg{width:14px;height:14px;stroke:#dc2626;fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}\n  .bs-feat-name{font-size:14px;font-weight:500;color:#1a1a1a;margin-bottom:3px}\n  .bs-feat-desc{font-size:13px;color:#666;line-height:1.6}\n  .bs-span2{grid-column:span 2}\n\u003c\/style\u003e\n\u003cdiv class=\"bs-wrap\"\u003e\n\u003cp class=\"bs-desc\"\u003eThe BUILT Strength Fractal Series Chest Press delivers horizontal pressing through a \u003cstrong\u003ebiomechanically optimized motion path that follows the natural pressing arc\u003c\/strong\u003e - keeping the pectoral, anterior deltoid, and tricep loading consistent and joint-aligned through the full range of motion. Unilateral or bilateral pressing accommodates single-arm chest isolation alongside standard bilateral training from the same selectorized station.\u003c\/p\u003e\n\u003cp class=\"bs-desc\"\u003eA contoured backrest and seat provide full ergonomic support through heavy pressing sets, and adjustable seat height aligns the shoulder and elbow correctly with the press arms for any user. \u003cstrong\u003eA 260 lb selectorized stack on a 731 lb commercial frame\u003c\/strong\u003e - one of the heaviest frames in the Fractal Series - delivers the loading capacity and structural stability for serious professional chest development. New.\u003c\/p\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003ePrimary muscles targeted\u003c\/p\u003e\n\u003cdiv class=\"bs-muscles\" style=\"margin-bottom: 10px;\"\u003e\n\u003cspan class=\"bs-muscle-tag\"\u003ePectoralis Major\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003eAnterior Deltoids\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003eTriceps\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp class=\"bs-section-label\"\u003eSecondary muscles\u003c\/p\u003e\n\u003cdiv class=\"bs-muscles\" style=\"margin-bottom: 0;\"\u003e\n\u003cspan class=\"bs-muscle-tag sec\"\u003ePectoralis Minor\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eSerratus Anterior\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eCoracobrachialis\u003c\/span\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eKey features\u003c\/p\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cpath d=\"M12 12c-2-2.5-4-4-6-4a4 4 0 0 0 0 8c2 0 4-1.5 6-4z\"\u003e\u003c\/path\u003e\u003cpath d=\"M12 12c2 2.5 4 4 6 4a4 4 0 0 0 0-8c-2 0-4 1.5-6 4z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eBiomechanically Optimized Press Path\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eThe motion path follows the body's natural horizontal pressing arc - maintaining consistent pectoral, deltoid, and tricep tension through the full range of motion with joint-friendly alignment at both the extended and contracted positions.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline x1=\"3\" y1=\"12\" x2=\"21\" y2=\"12\"\u003e\u003c\/line\u003e\u003cline x1=\"3\" y1=\"12\" x2=\"9\" y2=\"6\"\u003e\u003c\/line\u003e\u003cline x1=\"3\" y1=\"12\" x2=\"9\" y2=\"18\"\u003e\u003c\/line\u003e\u003cline x1=\"21\" y1=\"12\" x2=\"15\" y2=\"6\"\u003e\u003c\/line\u003e\u003cline x1=\"21\" y1=\"12\" x2=\"15\" y2=\"18\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eUnilateral \u0026amp; Bilateral Pressing\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003ePress both arms together for standard bilateral chest loading, or train one side at a time for unilateral pectoral isolation - addressing strength imbalances and adding single-arm pressing variety from the same 260 lb selectorized station.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003crect x=\"5\" y=\"11\" width=\"14\" height=\"8\" rx=\"2\"\u003e\u003c\/rect\u003e\u003cpath d=\"M5 11V7a2 2 0 0 1 2-2h10a2 2 0 0 1 2 2v4\"\u003e\u003c\/path\u003e\u003cline x1=\"8\" y1=\"19\" x2=\"8\" y2=\"21\"\u003e\u003c\/line\u003e\u003cline x1=\"16\" y1=\"19\" x2=\"16\" y2=\"21\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eContoured Backrest \u0026amp; Adjustable Seat\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eA contoured backrest provides full ergonomic support through heavy pressing sets, and seat height adjustment aligns the shoulder and elbow joints with the press arm path for correct, consistent pressing mechanics across all user sizes.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003crect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\"\u003e\u003c\/rect\u003e\u003cline x1=\"3\" y1=\"9\" x2=\"21\" y2=\"9\"\u003e\u003c\/line\u003e\u003cline x1=\"9\" y1=\"21\" x2=\"9\" y2=\"9\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003e260 lb Stack · 731 lb Commercial Frame\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eA 260 lb selectorized stack and a 731 lb commercial-grade steel frame - among the highest capacity specs in the Fractal Series - deliver the resistance range and structural stability for serious bilateral and unilateral chest development in professional environments.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eSpecifications\u003c\/p\u003e\n\u003cdiv class=\"bs-specs-grid\"\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eDimensions (L × W × H)\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e43\" × 55\" × 58\"\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eMachine Weight\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e731 lb\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eWeight Stack\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e260 lb\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003ePin-select selectorized\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eCondition\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eNew\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eFractal Series · BUILT Strength\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card bs-span2\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eDesign \u0026amp; Adjustability\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eBiomechanical Path · Unilateral \u0026amp; Bilateral · Adj. Seat\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eOptimized press path · Contoured backrest \u0026amp; seat · Adjustable seat height · Unilateral \u0026amp; bilateral · 260 lb selectorized\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eFrame\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e11-Gauge (3mm) Steel\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- ============================================================\nSEO FIELDS - paste these into Shopify's Search Engine Listing section\n============================================================\n\nPage title (max 60 chars):\nBUILT Strength Fractal Series Chest Press | New\n\nMeta description (max 160 chars):\nNew BUILT Strength Fractal Series Chest Press. 260 lb selectorized, biomechanical press path, contoured backrest, unilateral or bilateral, 731 lb commercial frame.\n\nTags (comma separated):\nFractal Series chest press, selectorized chest press, seated chest press machine, BUILT Strength, 260lb chest press, unilateral bilateral chest press, commercial chest machine, new gym equipment, pectoral press machine, biomechanical press, adjustable seat chest press, Fractal Series\n\n============================================================ --\u003e","brand":"BUILT Strength","offers":[{"title":"Default Title","offer_id":47730380275952,"sku":"BLT-FR-001","price":3295.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/0981\/4682\/files\/BUILT_Strength_Fractal_Series_Chest_Press_New_.1.png?v=1792938381"},{"product_id":"build-fractal-series-chest-fly-new","title":"BUILT Strength Fractal Series Chest Fly (New)","description":"\u003cstyle\u003e\n  .bs-wrap *{box-sizing:border-box;margin:0;padding:0}\n  .bs-wrap{font-family:'Barlow',sans-serif;color:#1a1a1a;max-width:700px}\n  .bs-badge{display:inline-block;background:#1a1a1a;color:#f0ebe3;font-size:11px;font-weight:500;letter-spacing:.12em;text-transform:uppercase;padding:4px 10px;border-radius:3px;margin-bottom:16px}\n  .bs-desc{font-size:15px;line-height:1.8;color:#444;margin-bottom:24px}\n  .bs-desc strong{color:#1a1a1a;font-weight:500}\n  .bs-divider{border:none;border-top:1px solid #e5e5e5;margin:24px 0}\n  .bs-section-label{font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:#999;font-weight:500;margin-bottom:12px}\n  .bs-muscles{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:8px}\n  .bs-muscle-tag{font-size:12px;font-weight:500;padding:5px 13px;border-radius:20px;background:#fff7ed;color:#92400e;border:1px solid #fcd9a0}\n  .bs-muscle-tag.sec{background:#f5f5f5;color:#666;border-color:#e0e0e0}\n  .bs-specs-grid{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-bottom:24px}\n  .bs-spec-card{background:#f7f7f5;border-radius:8px;padding:14px 16px}\n  .bs-spec-label{font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:#999;margin-bottom:4px}\n  .bs-spec-val{font-family:'Barlow Condensed',sans-serif;font-size:20px;font-weight:600;color:#1a1a1a}\n  .bs-spec-sub{font-size:12px;color:#888;margin-top:3px}\n  .bs-feat{display:flex;align-items:flex-start;gap:12px;padding:12px 0;border-top:1px solid #efefef}\n  .bs-feat:last-child{border-bottom:1px solid #efefef}\n  .bs-feat-icon{width:30px;height:30px;border-radius:50%;background:#fff0f0;display:flex;align-items:center;justify-content:center;flex-shrink:0;margin-top:1px}\n  .bs-feat-icon svg{width:14px;height:14px;stroke:#dc2626;fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}\n  .bs-feat-name{font-size:14px;font-weight:500;color:#1a1a1a;margin-bottom:3px}\n  .bs-feat-desc{font-size:13px;color:#666;line-height:1.6}\n  .bs-span2{grid-column:span 2}\n\u003c\/style\u003e\n\u003cdiv class=\"bs-wrap\"\u003e\n\u003cp class=\"bs-desc\"\u003eThe BUILT Strength Fractal Series Chest Fly isolates the pectorals through a \u003cstrong\u003enatural arc motion with independent pivot arms\u003c\/strong\u003e - each arm moves freely on its own pivot, allowing unilateral or bilateral fly variations that build symmetrical pectoral strength and address strength imbalances between sides. The arc follows the natural adduction path of the pectoral fibers for complete muscle recruitment through the full range of motion.\u003c\/p\u003e\n\u003cp class=\"bs-desc\"\u003eA 175 lb selectorized system delivers smooth, consistent tension throughout the arc with a \u003cstrong\u003efluid resistance feel that maintains pectoral loading even at the peak contraction point\u003c\/strong\u003e. Adjustable seat height positions every user at the correct shoulder alignment before the first rep, and a wide heavy-duty 572 lb commercial frame provides the stability this movement demands. New.\u003c\/p\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003ePrimary muscles targeted\u003c\/p\u003e\n\u003cdiv class=\"bs-muscles\" style=\"margin-bottom: 10px;\"\u003e\n\u003cspan class=\"bs-muscle-tag\"\u003ePectoralis Major\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003ePectoralis Minor\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp class=\"bs-section-label\"\u003eSecondary muscles\u003c\/p\u003e\n\u003cdiv class=\"bs-muscles\" style=\"margin-bottom: 0;\"\u003e\n\u003cspan class=\"bs-muscle-tag sec\"\u003eAnterior Deltoids\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eSerratus Anterior\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eCoracobrachialis\u003c\/span\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eKey features\u003c\/p\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline x1=\"3\" y1=\"12\" x2=\"21\" y2=\"12\"\u003e\u003c\/line\u003e\u003cline x1=\"3\" y1=\"12\" x2=\"9\" y2=\"6\"\u003e\u003c\/line\u003e\u003cline x1=\"3\" y1=\"12\" x2=\"9\" y2=\"18\"\u003e\u003c\/line\u003e\u003cline x1=\"21\" y1=\"12\" x2=\"15\" y2=\"6\"\u003e\u003c\/line\u003e\u003cline x1=\"21\" y1=\"12\" x2=\"15\" y2=\"18\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eIndependent Pivot Arms - Unilateral \u0026amp; Bilateral\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eEach arm pivots independently for standard bilateral fly or single-arm unilateral work - addressing strength imbalances, supporting rehabilitation protocols, and enabling isolated single-side pectoral development from the same machine.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cpath d=\"M12 12c-2-2.5-4-4-6-4a4 4 0 0 0 0 8c2 0 4-1.5 6-4z\"\u003e\u003c\/path\u003e\u003cpath d=\"M12 12c2 2.5 4 4 6 4a4 4 0 0 0 0-8c-2 0-4 1.5-6 4z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eNatural Arc Motion\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eThe pivot arm arc follows the natural adduction path of the pectoral fibers - keeping consistent tension on the chest through the full range of motion and maintaining pectoral loading at the peak contraction point where it's hardest to maintain.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline x1=\"4\" y1=\"6\" x2=\"20\" y2=\"6\"\u003e\u003c\/line\u003e\u003cline x1=\"4\" y1=\"12\" x2=\"20\" y2=\"12\"\u003e\u003c\/line\u003e\u003cline x1=\"4\" y1=\"18\" x2=\"20\" y2=\"18\"\u003e\u003c\/line\u003e\u003ccircle cx=\"8\" cy=\"6\" r=\"2\"\u003e\u003c\/circle\u003e\u003ccircle cx=\"16\" cy=\"12\" r=\"2\"\u003e\u003c\/circle\u003e\u003ccircle cx=\"10\" cy=\"18\" r=\"2\"\u003e\u003c\/circle\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003e175 lb Selectorized Resistance\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eA 175 lb pin-select selectorized system delivers smooth, fluid tension through the fly arc - consistent resistance from the wide start position through full pectoral contraction, with fast adjustments between sets.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003crect x=\"5\" y=\"11\" width=\"14\" height=\"8\" rx=\"2\"\u003e\u003c\/rect\u003e\u003cpath d=\"M5 11V7a2 2 0 0 1 2-2h10a2 2 0 0 1 2 2v4\"\u003e\u003c\/path\u003e\u003cline x1=\"8\" y1=\"19\" x2=\"8\" y2=\"21\"\u003e\u003c\/line\u003e\u003cline x1=\"16\" y1=\"19\" x2=\"16\" y2=\"21\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eAdjustable Seat Height\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eSeat height adjusts to align the shoulder joint correctly with the pivot axis before the set begins - keeping the fly arc biomechanically accurate and maintaining pectoral targeting across every user size.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003crect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\"\u003e\u003c\/rect\u003e\u003cline x1=\"3\" y1=\"9\" x2=\"21\" y2=\"9\"\u003e\u003c\/line\u003e\u003cline x1=\"9\" y1=\"21\" x2=\"9\" y2=\"9\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eWide Heavy-Duty Commercial Frame\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eA wide 572 lb commercial-grade steel frame delivers the stability and footprint needed for controlled fly training under full selectorized load - planted, silent, and built for sustained professional use.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eSpecifications\u003c\/p\u003e\n\u003cdiv class=\"bs-specs-grid\"\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eDimensions (L × W × H)\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e60\" × 70\" × 58\"\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eMachine Weight\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e572 lb\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eWeight Stack\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e175 lb\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003ePin-select selectorized\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eCondition\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eNew\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eFractal Series · BUILT Strength\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card bs-span2\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eMovement \u0026amp; Adjustability\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eIndependent Pivot Arms · Natural Arc\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eUnilateral \u0026amp; bilateral · Adjustable seat · Wide commercial frame · Smooth selectorized tension\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eFrame\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e11-Gauge (3mm) Steel\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- ============================================================\nSEO FIELDS - paste these into Shopify's Search Engine Listing section\n============================================================\n\nPage title (max 60 chars):\nBUILT Strength Fractal Series Chest Fly | New\n\nMeta description (max 160 chars):\nNew BUILT Strength Fractal Series Chest Fly. Independent pivot arms, natural arc, 175 lb selectorized, adjustable seat, 572 lb commercial frame. Unilateral or bilateral.\n\nTags (comma separated):\nchest fly machine, pec fly machine, selectorized chest fly, Fractal Series chest fly, BUILT Strength, independent arm fly, unilateral bilateral fly, natural arc chest fly, commercial chest machine, pectoral isolation, 175lb weight stack, new gym equipment\n\n============================================================ --\u003e","brand":"BUILT Strength","offers":[{"title":"Default Title","offer_id":47730388304112,"sku":"BLT-FR-002","price":2695.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/0981\/4682\/files\/BUILT_Strength_Fractal_Series_Chest_Fly_New_.1.png?v=1792938393"},{"product_id":"build-fractal-series-abdominal-new","title":"BUILT Strength Fractal Series Abdominal (New)","description":"\u003cstyle\u003e\n  .bs-wrap *{box-sizing:border-box;margin:0;padding:0}\n  .bs-wrap{font-family:'Barlow',sans-serif;color:#1a1a1a;max-width:700px}\n  .bs-badge{display:inline-block;background:#1a1a1a;color:#f0ebe3;font-size:11px;font-weight:500;letter-spacing:.12em;text-transform:uppercase;padding:4px 10px;border-radius:3px;margin-bottom:16px}\n  .bs-desc{font-size:15px;line-height:1.8;color:#444;margin-bottom:24px}\n  .bs-desc strong{color:#1a1a1a;font-weight:500}\n  .bs-divider{border:none;border-top:1px solid #e5e5e5;margin:24px 0}\n  .bs-section-label{font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:#999;font-weight:500;margin-bottom:12px}\n  .bs-muscles{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:8px}\n  .bs-muscle-tag{font-size:12px;font-weight:500;padding:5px 13px;border-radius:20px;background:#fff7ed;color:#92400e;border:1px solid #fcd9a0}\n  .bs-muscle-tag.sec{background:#f5f5f5;color:#666;border-color:#e0e0e0}\n  .bs-specs-grid{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-bottom:24px}\n  .bs-spec-card{background:#f7f7f5;border-radius:8px;padding:14px 16px}\n  .bs-spec-label{font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:#999;margin-bottom:4px}\n  .bs-spec-val{font-family:'Barlow Condensed',sans-serif;font-size:20px;font-weight:600;color:#1a1a1a}\n  .bs-spec-sub{font-size:12px;color:#888;margin-top:3px}\n  .bs-feat{display:flex;align-items:flex-start;gap:12px;padding:12px 0;border-top:1px solid #efefef}\n  .bs-feat:last-child{border-bottom:1px solid #efefef}\n  .bs-feat-icon{width:30px;height:30px;border-radius:50%;background:#fff0f0;display:flex;align-items:center;justify-content:center;flex-shrink:0;margin-top:1px}\n  .bs-feat-icon svg{width:14px;height:14px;stroke:#dc2626;fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}\n  .bs-feat-name{font-size:14px;font-weight:500;color:#1a1a1a;margin-bottom:3px}\n  .bs-feat-desc{font-size:13px;color:#666;line-height:1.6}\n  .bs-span2{grid-column:span 2}\n\u003c\/style\u003e\n\u003cdiv class=\"bs-wrap\"\u003e\n\u003cp class=\"bs-desc\"\u003eThe BUILT Strength Fractal Series Abdominal machine isolates the rectus abdominis through a \u003cstrong\u003enatural seated crunch motion guided by an ergonomic seat and back pad that supports the lumbar spine throughout the movement\u003c\/strong\u003e - keeping load on the abdominals and reducing the lower back stress that floor crunches and poorly designed crunch machines create at the bottom of the movement. The guided arc follows the natural spinal flexion path for full rectus abdominis engagement from extension through complete contraction.\u003c\/p\u003e\n\u003cp class=\"bs-desc\"\u003eA 175 lb selectorized stack delivers precise load control for progressive abdominal overload - the resistance advantage over bodyweight-only core training that machines provide. \u003cstrong\u003eA compact 52\" × 46\" footprint and 441 lb commercial steel frame\u003c\/strong\u003e fit efficiently into any core training area or gym layout. New.\u003c\/p\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003ePrimary muscles targeted\u003c\/p\u003e\n\u003cdiv style=\"margin-bottom: 10px;\" class=\"bs-muscles\"\u003e\u003cspan class=\"bs-muscle-tag\"\u003eRectus Abdominis\u003c\/span\u003e\u003c\/div\u003e\n\u003cp class=\"bs-section-label\"\u003eSecondary muscles\u003c\/p\u003e\n\u003cdiv style=\"margin-bottom: 0;\" class=\"bs-muscles\"\u003e\n\u003cspan class=\"bs-muscle-tag sec\"\u003eInternal Obliques\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eExternal Obliques\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eTransverse Abdominis\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eHip Flexors\u003c\/span\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eKey features\u003c\/p\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cpath d=\"M12 12c-2-2.5-4-4-6-4a4 4 0 0 0 0 8c2 0 4-1.5 6-4z\"\u003e\u003c\/path\u003e\u003cpath d=\"M12 12c2 2.5 4 4 6 4a4 4 0 0 0 0-8c-2 0-4 1.5-6 4z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eNatural Crunch Motion Arc\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eThe guided crunch arc follows the natural spinal flexion path of the rectus abdominis - loading the muscle correctly from extension through full contraction without the hip flexor substitution or lower back strain that unguided crunch exercises allow.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003crect rx=\"2\" height=\"8\" width=\"14\" y=\"11\" x=\"5\"\u003e\u003c\/rect\u003e\u003cpath d=\"M5 11V7a2 2 0 0 1 2-2h10a2 2 0 0 1 2 2v4\"\u003e\u003c\/path\u003e\u003cline y2=\"21\" x2=\"8\" y1=\"19\" x1=\"8\"\u003e\u003c\/line\u003e\u003cline y2=\"21\" x2=\"16\" y1=\"19\" x1=\"16\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eErgonomic Seat \u0026amp; Back Pad - Lumbar Support\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eErgonomic seat and back pad positioning supports the lumbar spine throughout the crunch - keeping the lower back in a safe, stable position so the abdominals perform the full flexion work without loading the lumbar region at the bottom of the movement.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline y2=\"6\" x2=\"20\" y1=\"6\" x1=\"4\"\u003e\u003c\/line\u003e\u003cline y2=\"12\" x2=\"20\" y1=\"12\" x1=\"4\"\u003e\u003c\/line\u003e\u003cline y2=\"18\" x2=\"20\" y1=\"18\" x1=\"4\"\u003e\u003c\/line\u003e\u003ccircle r=\"2\" cy=\"6\" cx=\"8\"\u003e\u003c\/circle\u003e\u003ccircle r=\"2\" cy=\"12\" cx=\"16\"\u003e\u003c\/circle\u003e\u003ccircle r=\"2\" cy=\"18\" cx=\"10\"\u003e\u003c\/circle\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003e175 lb Selectorized Stack - Progressive Overload\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eA 175 lb pin-select selectorized stack enables precise load control and progressive abdominal overload - adding meaningful resistance to the crunch movement well beyond what bodyweight-only core training can provide for long-term ab development.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003crect rx=\"2\" height=\"18\" width=\"18\" y=\"3\" x=\"3\"\u003e\u003c\/rect\u003e\u003cline y2=\"9\" x2=\"21\" y1=\"9\" x1=\"3\"\u003e\u003c\/line\u003e\u003cline y2=\"9\" x2=\"9\" y1=\"21\" x1=\"9\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eCompact Commercial Frame\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eA 52\" × 46\" footprint fits efficiently into any core training area or gym layout - a dedicated selectorized abdominal station that doesn't require significant floor space in commercial or home gym environments.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eSpecifications\u003c\/p\u003e\n\u003cdiv class=\"bs-specs-grid\"\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eDimensions (L × W × H)\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e52\" × 46\" × 58\"\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eMachine Weight\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e441 lb\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eWeight Stack\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e175 lb\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003ePin-select selectorized\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eCondition\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eNew\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eFractal Series · BUILT Strength\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card bs-span2\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eDesign\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eNatural Crunch Arc · Ergonomic Lumbar Support\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eNatural crunch motion · Ergonomic seat \u0026amp; back pad · 175 lb selectorized · Compact 52\" × 46\" footprint\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eFrame\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e11-Gauge (3mm) Steel\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- ============================================================\nSEO FIELDS - paste these into Shopify's Search Engine Listing section\n============================================================\n\nPage title (max 60 chars):\nBUILT Strength Fractal Abdominal Machine | New\n\nMeta description (max 160 chars):\nNew BUILT Strength Fractal Series Abdominal machine. Natural crunch arc, lumbar support, 175 lb selectorized for progressive ab overload, 441 lb compact commercial frame.\n\nTags (comma separated):\nFractal Series abdominal machine, selectorized ab machine, seated crunch machine, BUILT Strength, rectus abdominis machine, 175lb ab machine, commercial ab machine, new gym equipment, progressive ab machine, lumbar support crunch, core training machine, Fractal Series\n\n============================================================ --\u003e","brand":"BUILT Strength","offers":[{"title":"Default Title","offer_id":47730457673968,"sku":"BLT-FR-010","price":2895.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/0981\/4682\/files\/BUILT_Strength_Fractal_Series_Abdominal_New_.1.png?v=1792938519"},{"product_id":"build-fractal-series-glute-new","title":"BUILT Strength Fractal Series Glute (New)","description":"\u003cstyle\u003e\n  .bs-wrap *{box-sizing:border-box;margin:0;padding:0}\n  .bs-wrap{font-family:'Barlow',sans-serif;color:#1a1a1a;max-width:700px}\n  .bs-badge{display:inline-block;background:#1a1a1a;color:#f0ebe3;font-size:11px;font-weight:500;letter-spacing:.12em;text-transform:uppercase;padding:4px 10px;border-radius:3px;margin-bottom:16px}\n  .bs-desc{font-size:15px;line-height:1.8;color:#444;margin-bottom:24px}\n  .bs-desc strong{color:#1a1a1a;font-weight:500}\n  .bs-divider{border:none;border-top:1px solid #e5e5e5;margin:24px 0}\n  .bs-section-label{font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:#999;font-weight:500;margin-bottom:12px}\n  .bs-muscles{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:8px}\n  .bs-muscle-tag{font-size:12px;font-weight:500;padding:5px 13px;border-radius:20px;background:#fff7ed;color:#92400e;border:1px solid #fcd9a0}\n  .bs-muscle-tag.sec{background:#f5f5f5;color:#666;border-color:#e0e0e0}\n  .bs-specs-grid{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-bottom:24px}\n  .bs-spec-card{background:#f7f7f5;border-radius:8px;padding:14px 16px}\n  .bs-spec-label{font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:#999;margin-bottom:4px}\n  .bs-spec-val{font-family:'Barlow Condensed',sans-serif;font-size:20px;font-weight:600;color:#1a1a1a}\n  .bs-spec-sub{font-size:12px;color:#888;margin-top:3px}\n  .bs-feat{display:flex;align-items:flex-start;gap:12px;padding:12px 0;border-top:1px solid #efefef}\n  .bs-feat:last-child{border-bottom:1px solid #efefef}\n  .bs-feat-icon{width:30px;height:30px;border-radius:50%;background:#fff0f0;display:flex;align-items:center;justify-content:center;flex-shrink:0;margin-top:1px}\n  .bs-feat-icon svg{width:14px;height:14px;stroke:#dc2626;fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}\n  .bs-feat-name{font-size:14px;font-weight:500;color:#1a1a1a;margin-bottom:3px}\n  .bs-feat-desc{font-size:13px;color:#666;line-height:1.6}\n  .bs-span2{grid-column:span 2}\n\u003c\/style\u003e\n\u003cdiv class=\"bs-wrap\"\u003e\n\u003cp class=\"bs-desc\"\u003e\u003cstrong\u003eQuick answer:\u003c\/strong\u003e A glute kickback machine isolates the gluteus maximus and medius through a hip extension path on an angled foot platform. The BUILT Strength Fractal Series Glute is a selectorized commercial glute kickback station built for progressive stack loading in studios and gym floors.\u003c\/p\u003e\n\n\u003cp class=\"bs-desc\"\u003eThe BUILT Strength Fractal Series Glute machine isolates the gluteus maximus and medius through a \u003cstrong\u003ehip extension kickback motion on an angled foot platform\u003c\/strong\u003e - the angle is biomechanically positioned to maximize glute contraction at the top of the movement where the muscle is shortest and peak tension is most difficult to achieve with cables or bodyweight. Ergonomic chest and forearm pads brace the upper body, removing lower back and trunk compensation so the glutes perform the full work of the extension.\u003c\/p\u003e\n\u003cp class=\"bs-desc\"\u003eAdjustable arm support accommodates users of varying heights, and the selectorized resistance system delivers \u003cstrong\u003esmooth, consistent tension through single-leg or bilateral glute training\u003c\/strong\u003e. At 175 lb per side with a compact 73\" × 38\" footprint, this machine covers dedicated posterior chain accessory work without claiming significant floor space. New.\u003c\/p\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003ePrimary muscles targeted\u003c\/p\u003e\n\u003cdiv style=\"margin-bottom: 10px;\" class=\"bs-muscles\"\u003e\n\u003cspan class=\"bs-muscle-tag\"\u003eGluteus Maximus\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003eGluteus Medius\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp class=\"bs-section-label\"\u003eSecondary muscles\u003c\/p\u003e\n\u003cdiv style=\"margin-bottom: 0;\" class=\"bs-muscles\"\u003e\n\u003cspan class=\"bs-muscle-tag sec\"\u003eHamstrings\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eHip Extensors\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eCore Stabilizers\u003c\/span\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eKey features\u003c\/p\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline y2=\"20\" x2=\"20\" y1=\"20\" x1=\"4\"\u003e\u003c\/line\u003e\u003cline y2=\"6\" x2=\"4\" y1=\"20\" x1=\"4\"\u003e\u003c\/line\u003e\u003cline y2=\"6\" x2=\"18\" y1=\"20\" x1=\"4\"\u003e\u003c\/line\u003e\u003cpath d=\"M4 13 a9 9 0 0 1 7 -7\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eAngled Foot Platform - Peak Glute Contraction\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eThe angled foot platform positions the hip extension arc to maximize glute contraction at the top of the kickback - loading the muscle at peak shortening where tension is hardest to maintain and most effective for hypertrophy and strength development.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003crect rx=\"2\" height=\"8\" width=\"14\" y=\"11\" x=\"5\"\u003e\u003c\/rect\u003e\u003cpath d=\"M5 11V7a2 2 0 0 1 2-2h10a2 2 0 0 1 2 2v4\"\u003e\u003c\/path\u003e\u003cline y2=\"21\" x2=\"8\" y1=\"19\" x1=\"8\"\u003e\u003c\/line\u003e\u003cline y2=\"21\" x2=\"16\" y1=\"19\" x1=\"16\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eErgonomic Chest \u0026amp; Forearm Pads\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eChest and forearm pads brace the upper body firmly throughout the kickback - eliminating lower back and trunk compensation and ensuring the gluteus maximus performs the complete hip extension without sharing the work with surrounding musculature.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline y2=\"12\" x2=\"21\" y1=\"12\" x1=\"3\"\u003e\u003c\/line\u003e\u003cline y2=\"6\" x2=\"9\" y1=\"12\" x1=\"3\"\u003e\u003c\/line\u003e\u003cline y2=\"18\" x2=\"9\" y1=\"12\" x1=\"3\"\u003e\u003c\/line\u003e\u003cline y2=\"6\" x2=\"15\" y1=\"12\" x1=\"21\"\u003e\u003c\/line\u003e\u003cline y2=\"18\" x2=\"15\" y1=\"12\" x1=\"21\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eSingle-Leg \u0026amp; Bilateral Training\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eThe selectorized system supports both single-leg and bilateral glute kickback work - unilateral training for addressing left-right strength imbalances and bilateral for standard progressive glute loading, both effective from the same station.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline y2=\"6\" x2=\"14\" y1=\"6\" x1=\"4\"\u003e\u003c\/line\u003e\u003ccircle r=\"2\" cy=\"6\" cx=\"18\"\u003e\u003c\/circle\u003e\u003cline y2=\"12\" x2=\"20\" y1=\"12\" x1=\"4\"\u003e\u003c\/line\u003e\u003cline y2=\"18\" x2=\"14\" y1=\"18\" x1=\"4\"\u003e\u003c\/line\u003e\u003ccircle r=\"2\" cy=\"18\" cx=\"18\"\u003e\u003c\/circle\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eAdjustable Arm Support\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eThe arm support adjusts to accommodate users of varying heights - positioning the chest pad and forearm support correctly for each user to maintain proper upper body bracing throughout the full kickback range of motion.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eSpecifications\u003c\/p\u003e\n\u003cdiv class=\"bs-specs-grid\"\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eDimensions (L × W × H)\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e73\" × 38\" × 58\"\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eMachine Weight\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e441 lb\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eWeight Stack\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e175 lb\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003ePin-select selectorized\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eCondition\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eNew\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eFractal Series · BUILT Strength\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card bs-span2\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eDesign \u0026amp; Adjustability\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eAngled Platform · Chest \u0026amp; Forearm Pads\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eAngled foot platform · Ergonomic chest \u0026amp; forearm pads · Adjustable arm support · Single-leg \u0026amp; bilateral · 175 lb stack\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eFrame\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e11-Gauge (3mm) Steel\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cdiv class=\"bs-aeo-faq\"\u003e\n\u003cp class=\"bs-section-label\"\u003eBuyer questions\u003c\/p\u003e\n\u003ch2 style=\"font-size:17px;font-weight:600;color:#1a1a1a;margin:20px 0 8px\"\u003eWhat is a glute kickback machine?\u003c\/h2\u003e\n\u003cp class=\"bs-desc\"\u003eA machine that loads hip extension so the glute maximus drives the leg back against a pad or cable. It isolates the glutes more than a squat or hinge alone.\u003c\/p\u003e\n\u003ch2 style=\"font-size:17px;font-weight:600;color:#1a1a1a;margin:20px 0 8px\"\u003eGlute kickback machine vs hip thrust machine?\u003c\/h2\u003e\n\u003cp class=\"bs-desc\"\u003eKickbacks bias the lengthened-to-shortened glute path on one leg. Hip thrusts load both glutes heavily in a bridge pattern. Most glute programs benefit from both.\u003c\/p\u003e\n\u003ch2 style=\"font-size:17px;font-weight:600;color:#1a1a1a;margin:20px 0 8px\"\u003eIs the Fractal glute good for commercial gyms?\u003c\/h2\u003e\n\u003cp class=\"bs-desc\"\u003eYes. Selectorized loading, Fractal Series framing, and a guided kickback path make it easy for members to load progressive glute work without free weight setup time.\u003c\/p\u003e\n\u003cp class=\"bs-desc\"\u003eRelated: \u003ca href=\"\/es\/collections\/fractal-series\"\u003eBUILT Fractal Series\u003c\/a\u003e, \u003ca href=\"\/es\/products\/built-throwback-series-booty-blaster-new\"\u003eThrowback Booty Blaster\u003c\/a\u003e, \u003ca href=\"\/es\/products\/built-strength-compact-multi-hip-glute-new\"\u003eCompact multi hip glute\u003c\/a\u003e, \u003ca href=\"\/es\/collections\/hips-glutes-selectorized-machines\"\u003ehip and glute selectorized\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"BUILT Strength","offers":[{"title":"Default Title","offer_id":47730524389616,"sku":"BLT-FR-019","price":3295.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/0981\/4682\/files\/BUILT_Strength_Fractal_Series_Glute_New_.1.png?v=1792938623"},{"product_id":"build-fractal-series-bicep-tricep-new","title":"BUILT Strength Fractal Series Bicep \/ Tricep (New)","description":"\u003cstyle\u003e\n  .bs-wrap *{box-sizing:border-box;margin:0;padding:0}\n  .bs-wrap{font-family:'Barlow',sans-serif;color:#1a1a1a;max-width:700px}\n  .bs-badge{display:inline-block;background:#1a1a1a;color:#f0ebe3;font-size:11px;font-weight:500;letter-spacing:.12em;text-transform:uppercase;padding:4px 10px;border-radius:3px;margin-bottom:16px}\n  .bs-desc{font-size:15px;line-height:1.8;color:#444;margin-bottom:24px}\n  .bs-desc strong{color:#1a1a1a;font-weight:500}\n  .bs-divider{border:none;border-top:1px solid #e5e5e5;margin:24px 0}\n  .bs-section-label{font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:#999;font-weight:500;margin-bottom:12px}\n  .bs-muscles{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:8px}\n  .bs-muscle-tag{font-size:12px;font-weight:500;padding:5px 13px;border-radius:20px;background:#fff7ed;color:#92400e;border:1px solid #fcd9a0}\n  .bs-muscle-tag.sec{background:#f5f5f5;color:#666;border-color:#e0e0e0}\n  .bs-specs-grid{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-bottom:24px}\n  .bs-spec-card{background:#f7f7f5;border-radius:8px;padding:14px 16px}\n  .bs-spec-label{font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:#999;margin-bottom:4px}\n  .bs-spec-val{font-family:'Barlow Condensed',sans-serif;font-size:20px;font-weight:600;color:#1a1a1a}\n  .bs-spec-sub{font-size:12px;color:#888;margin-top:3px}\n  .bs-feat{display:flex;align-items:flex-start;gap:12px;padding:12px 0;border-top:1px solid #efefef}\n  .bs-feat:last-child{border-bottom:1px solid #efefef}\n  .bs-feat-icon{width:30px;height:30px;border-radius:50%;background:#fff0f0;display:flex;align-items:center;justify-content:center;flex-shrink:0;margin-top:1px}\n  .bs-feat-icon svg{width:14px;height:14px;stroke:#dc2626;fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}\n  .bs-feat-name{font-size:14px;font-weight:500;color:#1a1a1a;margin-bottom:3px}\n  .bs-feat-desc{font-size:13px;color:#666;line-height:1.6}\n  .bs-span2{grid-column:span 2}\n\u003c\/style\u003e\n\u003cdiv class=\"bs-wrap\"\u003e\n\u003cp class=\"bs-desc\"\u003eThe BUILT Strength Fractal Series Bicep \/ Tricep trains both heads of the upper arm from a single station - \u003cstrong\u003eseated bicep curl and tricep press, both isolated through an ergonomic angled arm pad\u003c\/strong\u003e that braces the upper arms and removes shoulder and lower back compensation from both movements. The angled pad keeps the elbow joint in the correct position for each exercise, maintaining strict isolation through the full curl and extension arc.\u003c\/p\u003e\n\u003cp class=\"bs-desc\"\u003eUnilateral or bilateral bicep curls accommodate single-arm isolation work alongside standard bilateral loading. A 175 lb selectorized stack covers beginner development through serious progressive arm training, and \u003cstrong\u003ea 622 lb heavy-duty commercial frame\u003c\/strong\u003e delivers the stability and longevity professional environments demand. Adjustable seat height fits any user size. New.\u003c\/p\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eBicep curl - primary muscles\u003c\/p\u003e\n\u003cdiv class=\"bs-muscles\" style=\"margin-bottom: 10px;\"\u003e\n\u003cspan class=\"bs-muscle-tag\"\u003eBiceps Brachii\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003eBrachialis\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp class=\"bs-section-label\"\u003eTricep press - primary muscles\u003c\/p\u003e\n\u003cdiv class=\"bs-muscles\" style=\"margin-bottom: 10px;\"\u003e\n\u003cspan class=\"bs-muscle-tag\"\u003eTriceps - Long Head\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003eTriceps - Lateral Head\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003eTriceps - Medial Head\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp class=\"bs-section-label\"\u003eSecondary muscles\u003c\/p\u003e\n\u003cdiv class=\"bs-muscles\" style=\"margin-bottom: 0;\"\u003e\n\u003cspan class=\"bs-muscle-tag sec\"\u003eBrachioradialis\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eForearm Flexors\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eAnconeus\u003c\/span\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eKey features\u003c\/p\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline x1=\"4\" y1=\"6\" x2=\"20\" y2=\"6\"\u003e\u003c\/line\u003e\u003cline x1=\"4\" y1=\"12\" x2=\"20\" y2=\"12\"\u003e\u003c\/line\u003e\u003cline x1=\"4\" y1=\"18\" x2=\"20\" y2=\"18\"\u003e\u003c\/line\u003e\u003ccircle cx=\"8\" cy=\"6\" r=\"2\"\u003e\u003c\/circle\u003e\u003ccircle cx=\"16\" cy=\"12\" r=\"2\"\u003e\u003c\/circle\u003e\u003ccircle cx=\"10\" cy=\"18\" r=\"2\"\u003e\u003c\/circle\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eDual Function - Bicep Curl \u0026amp; Tricep Press\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eBoth antagonist arm movements from one station - bicep curls and tricep presses - enabling efficient antagonist-pair arm training that builds balanced upper-arm size and strength in the same session from a single compact footprint.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cpath d=\"M12 2l8 4v6c0 5-4 9-8 10-4-1-8-5-8-10V6l8-4z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eErgonomic Angled Arm Pad\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eThe angled arm pad braces the upper arms throughout both movements - removing shoulder involvement from the curl and lower back involvement from the press, keeping every rep strict and all load directly on the biceps or triceps.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline x1=\"3\" y1=\"12\" x2=\"21\" y2=\"12\"\u003e\u003c\/line\u003e\u003cline x1=\"3\" y1=\"12\" x2=\"9\" y2=\"6\"\u003e\u003c\/line\u003e\u003cline x1=\"3\" y1=\"12\" x2=\"9\" y2=\"18\"\u003e\u003c\/line\u003e\u003cline x1=\"21\" y1=\"12\" x2=\"15\" y2=\"6\"\u003e\u003c\/line\u003e\u003cline x1=\"21\" y1=\"12\" x2=\"15\" y2=\"18\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eUnilateral \u0026amp; Bilateral Bicep Curl\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eBicep curls can be performed with both arms simultaneously or one arm at a time for unilateral isolation - addressing strength imbalances between arms and adding training variety for advanced programming.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003crect x=\"5\" y=\"11\" width=\"14\" height=\"8\" rx=\"2\"\u003e\u003c\/rect\u003e\u003cpath d=\"M5 11V7a2 2 0 0 1 2-2h10a2 2 0 0 1 2 2v4\"\u003e\u003c\/path\u003e\u003cline x1=\"8\" y1=\"19\" x2=\"8\" y2=\"21\"\u003e\u003c\/line\u003e\u003cline x1=\"16\" y1=\"19\" x2=\"16\" y2=\"21\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eAdjustable Seat Height\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eSeat height adjusts to correctly position the elbow joint on the angled pad for any user size - keeping the arm pad contact point consistent for strict isolation mechanics across both exercises for every user.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003crect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\"\u003e\u003c\/rect\u003e\u003cline x1=\"3\" y1=\"9\" x2=\"21\" y2=\"9\"\u003e\u003c\/line\u003e\u003cline x1=\"9\" y1=\"21\" x2=\"9\" y2=\"9\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003e175 lb Stack · 622 lb Commercial Frame\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eA 175 lb selectorized stack delivers a wide loading range for arm development from beginner through advanced training. The 622 lb commercial-grade frame provides lasting stability for sustained high-frequency arm training in professional environments.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eSpecifications\u003c\/p\u003e\n\u003cdiv class=\"bs-specs-grid\"\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eDimensions (L × W × H)\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e55\" × 40\" × 58\"\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eMachine Weight\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e622 lb\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eWeight Stack\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e175 lb\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003ePin-select selectorized\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eCondition\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eNew\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eFractal Series · BUILT Strength\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card bs-span2\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eFunctions \u0026amp; Adjustability\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eBicep Curl · Tricep Press · Unilateral\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eAngled arm pad · Adjustable seat · Unilateral \u0026amp; bilateral curl · 175 lb selectorized · 622 lb frame\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eFrame\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e11-Gauge (3mm) Steel\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- ============================================================\nSEO FIELDS - paste these into Shopify's Search Engine Listing section\n============================================================\n\nPage title (max 60 chars):\nBUILT Strength Fractal Bicep Tricep Machine | New\n\nMeta description (max 160 chars):\nNew BUILT Strength Fractal Series Bicep\/Tricep. Angled arm pad, 175 lb selectorized, dual curl and press, unilateral option, adjustable seat, 622 lb commercial frame.\n\nTags (comma separated):\nbicep tricep machine, dual arm machine, Fractal Series arm machine, BUILT Strength, angled arm pad, selectorized arm machine, bicep curl tricep press, unilateral arm machine, 175lb arm machine, commercial arm machine, new gym equipment, antagonist arm training\n\n============================================================ --\u003e","brand":"BUILT Strength","offers":[{"title":"Default Title","offer_id":47730576654576,"sku":"BLT-FR-0506","price":3495.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/0981\/4682\/files\/BUILT_Strength_Fractal_Series_Bicep_Tricep_New_.1.png?v=1792938681"},{"product_id":"built-strength-foundation-series-full-cage-power-rack-new","title":"BUILT Strength Foundation Series Full Cage Power Rack (New)","description":"\u003cstyle\u003e .bs-wrap *{box-sizing:border-box;margin:0;padding:0} .bs-wrap{font-family:'Barlow',sans-serif;color:#1a1a1a;max-width:700px} .bs-badge{display:inline-block;background:#1a1a1a;color:#f0ebe3;font-size:11px;font-weight:500;letter-spacing:.12em;text-transform:uppercase;padding:4px 10px;border-radius:3px;margin-bottom:16px} .bs-desc{font-size:15px;line-height:1.8;color:#444;margin-bottom:24px} .bs-desc strong{color:#1a1a1a;font-weight:500} .bs-divider{border:none;border-top:1px solid #e5e5e5;margin:24px 0} .bs-specs-grid{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-bottom:24px} .bs-spec-card{background:#f7f7f5;border-radius:8px;padding:14px 16px} .bs-spec-label{font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:#999;margin-bottom:4px} .bs-spec-val{font-family:'Barlow Condensed',sans-serif;font-size:20px;font-weight:600;color:#1a1a1a} .bs-spec-sub{font-size:12px;color:#888;margin-top:3px} .bs-exercises{display:flex;flex-wrap:wrap;gap:6px;margin-bottom:4px} .bs-exercise-tag{font-size:11px;font-weight:500;padding:3px 10px;border-radius:20px;background:#f0f0f0;color:#555;border:1px solid #e0e0e0} .bs-feat{display:flex;align-items:flex-start;gap:12px;padding:12px 0;border-top:1px solid #efefef} .bs-feat:last-child{border-bottom:1px solid #efefef} .bs-feat-icon{width:30px;height:30px;border-radius:50%;background:#fff0f0;display:flex;align-items:center;justify-content:center;flex-shrink:0;margin-top:1px} .bs-feat-icon svg{width:14px;height:14px;stroke:#dc2626;fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round} .bs-feat-name{font-size:14px;font-weight:500;color:#1a1a1a;margin-bottom:3px} .bs-feat-desc{font-size:13px;color:#666;line-height:1.6} .bs-span2{grid-column:span 2}\n\u003c\/style\u003e\n\u003cdiv class=\"bs-wrap\"\u003e\n\u003cp class=\"bs-desc\"\u003e\u003cstrong\u003eQuick answer:\u003c\/strong\u003e The BUILT Strength Foundation Series Full Cage Power Rack is a new four-post power rack with 31 adjustment positions, J-cups and spotter bars included, and a 1,000+ lb load capacity. It fits a 52 in. by 52 in. square footprint at 87 in. tall and weighs 287 lb, which suits garages, basements, and compact commercial floors.\u003c\/p\u003e\n\u003cp class=\"bs-desc\"\u003eThe BUILT Strength Foundation Series Full Cage Power Rack is built from \u003cstrong\u003eHeavy-wall steel tubing with 31 adjustment positions\u003c\/strong\u003e - 31 positions across the uprights gives enough granularity to dial in the exact bar height for squats, bench press, overhead press, rack pulls, and barbell rows for any user. Included J-cups and spotter bars provide the safety catches needed for solo heavy lifting without a training partner present.\u003c\/p\u003e\n\u003cp class=\"bs-desc\"\u003eA \u003cstrong\u003e1,000+ lb load capacity on a 52\" × 52\" square footprint\u003c\/strong\u003e keeps the rack stable under maximal loading without claiming excessive floor space - the square footprint fits into corner and compact training spaces that rectangular racks cannot. At 87\" tall and 287 lb, it is a full-height commercial cage suitable for both home gyms and professional training environments. New.\u003c\/p\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eSupported exercises\u003c\/p\u003e\n\u003cdiv class=\"bs-exercises\"\u003e\n\u003cspan class=\"bs-exercise-tag\"\u003eSquats\u003c\/span\u003e \u003cspan class=\"bs-exercise-tag\"\u003eBench Press\u003c\/span\u003e \u003cspan class=\"bs-exercise-tag\"\u003eOverhead Press\u003c\/span\u003e \u003cspan class=\"bs-exercise-tag\"\u003eRack Pulls\u003c\/span\u003e \u003cspan class=\"bs-exercise-tag\"\u003eBarbell Rows\u003c\/span\u003e \u003cspan class=\"bs-exercise-tag\"\u003ePull-Ups\u003c\/span\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eKey features\u003c\/p\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003crect rx=\"2\" height=\"18\" width=\"18\" y=\"3\" x=\"3\"\u003e\u003c\/rect\u003e\u003cline y2=\"9\" x2=\"21\" y1=\"9\" x1=\"3\"\u003e\u003c\/line\u003e\u003cline y2=\"9\" x2=\"9\" y1=\"21\" x1=\"9\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eHeavy-wall steel tubing · 1,000+ lb Capacity\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eheavy-wall steel tubing provides the structural integrity for serious progressive loading - the 1,000+ lb rated capacity supports elite-level strength training across squats, presses, and pulls without frame flex under maximal barbell loads.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline y2=\"6\" x2=\"14\" y1=\"6\" x1=\"4\"\u003e\u003c\/line\u003e\u003ccircle r=\"2\" cy=\"6\" cx=\"18\"\u003e\u003c\/circle\u003e\u003cline y2=\"12\" x2=\"20\" y1=\"12\" x1=\"4\"\u003e\u003c\/line\u003e\u003cline y2=\"18\" x2=\"14\" y1=\"18\" x1=\"4\"\u003e\u003c\/line\u003e\u003ccircle r=\"2\" cy=\"18\" cx=\"18\"\u003e\u003c\/circle\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003e31 Adjustment Positions\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eThirty-one height positions across the uprights provide enough granularity to set the exact bar height for any exercise and any user - from low rack pulls through full overhead press lockout, with safety catch positions available at every step.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cpath d=\"M12 2l8 4v6c0 5-4 9-8 10-4-1-8-5-8-10V6l8-4z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eJ-Cups \u0026amp; Spotter Bars Included\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eJ-cups and spotter bars ship with the rack - the safety essentials for solo heavy lifting are included out of the box, with the spotter bars adjustable to the correct catch position for squats and bench press at any user's depth.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003crect rx=\"2\" height=\"18\" width=\"18\" y=\"3\" x=\"3\"\u003e\u003c\/rect\u003e\u003cline y2=\"21\" x2=\"12\" y1=\"3\" x1=\"12\"\u003e\u003c\/line\u003e\u003cline y2=\"12\" x2=\"21\" y1=\"12\" x1=\"3\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003e52\" × 52\" Square Footprint\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eThe square footprint fits into corners and compact training spaces that longer rectangular racks cannot - a full-height 87\" cage in the floor space of a 52\" square, practical for home gyms and commercial floors with limited dedicated rack space.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eSpecifications\u003c\/p\u003e\n\u003cdiv class=\"bs-specs-grid\"\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eDimensions (L × W × H)\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e52\" × 52\" × 87\"\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eMachine Weight\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e287 lb\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eLoad Capacity\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e1,000+ lb\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eheavy-wall steel tubing · 31 positions\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eCondition\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eNew\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eFoundation Series · BUILT Strength\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card bs-span2\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eIncluded \u0026amp; Design\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eJ-Cups · Spotter Bars · Square Footprint\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eJ-cups \u0026amp; spotter bars included · Heavy-wall steel · 31 positions · 52\"×52\" square footprint · Commercial \u0026amp; home gym\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eFrame\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e11-Gauge (3mm) Steel\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"bs-aeo-faq\"\u003e\n\u003cp class=\"bs-section-label\"\u003eBuyer questions\u003c\/p\u003e\n\u003ch2 style=\"font-size:17px;font-weight:600;color:#1a1a1a;margin:20px 0 8px\"\u003eWhat ceiling height do I need for this power rack?\u003c\/h2\u003e\n\u003cp class=\"bs-desc\"\u003eThe rack is 87 in. tall. Leave at least 12 in. above it, and more if you plan to do pull-ups or overhead presses inside the cage.\u003c\/p\u003e\n\u003ch2 style=\"font-size:17px;font-weight:600;color:#1a1a1a;margin:20px 0 8px\"\u003ePower rack or half rack: which should I buy?\u003c\/h2\u003e\n\u003cp class=\"bs-desc\"\u003eA full cage like this one is the safer pick for heavy solo lifting. A half rack saves floor space. See \u003ca href=\"\/es\/blogs\/news\/power-rack-vs-half-rack-which-is-best-for-your-home-gym\"\u003epower rack vs half rack\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2 style=\"font-size:17px;font-weight:600;color:#1a1a1a;margin:20px 0 8px\"\u003eAre safeties included?\u003c\/h2\u003e\n\u003cp class=\"bs-desc\"\u003eYes. J-cups and spotter bars ship with the rack.\u003c\/p\u003e\n\u003ch2 style=\"font-size:17px;font-weight:600;color:#1a1a1a;margin:20px 0 8px\"\u003eHow is it delivered?\u003c\/h2\u003e\n\u003cp class=\"bs-desc\"\u003eIt ships as commercial freight to the lower 48 under the delivery level you pick at checkout (curbside or inside delivery and assembly). Review \u003ca href=\"\/es\/pages\/delivery-shipping\"\u003edelivery options\u003c\/a\u003e and the \u003ca href=\"\/es\/blogs\/news\/commercial-gym-equipment-shipping-installation-checklist\"\u003eshipping and installation checklist\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp class=\"bs-desc\"\u003eRelated: \u003ca href=\"\/es\/collections\/foundation-series\"\u003eFoundation Series\u003c\/a\u003e, \u003ca href=\"\/es\/collections\/power-racks\"\u003epower racks\u003c\/a\u003e, \u003ca href=\"\/es\/blogs\/news\/home-gym-power-rack-buyer-guide\"\u003ehome gym power rack buyer guide\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- ============================================================\nSEO FIELDS - paste these into Shopify's Search Engine Listing section\n============================================================ Page title (max 60 chars):\nBUILT Strength Foundation Full Cage Power Rack | New Meta description (max 160 chars):\nNew BUILT Strength Foundation Series Full Cage Power Rack. Heavy-wall steel, 31 positions, 1000+ lb capacity, J-cups and spotter bars included, 52×52\" square footprint. Tags (comma separated):\nfull cage power rack, Foundation Series power rack, BUILT Strength power rack, heavy-wall steel rack, 31 position rack, 1000lb power rack, J-cup rack, spotter bar rack, commercial power rack, home gym power rack, new gym equipment, square footprint rack ============================================================ --\u003e","brand":"BUILT Strength","offers":[{"title":"Default Title","offer_id":47798711058672,"sku":"BLT-FD-605","price":1045.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/0981\/4682\/files\/BUILT_Strength_Foundation_Series_Full_Cage_Power_Rack_New_.1.png?v=1792939712"},{"product_id":"built-strength-infinite-series-leverage-row-new","title":"BUILT Strength Infinite Series Leverage Row (New)","description":"\u003cstyle\u003e\n  .bs-wrap *{box-sizing:border-box;margin:0;padding:0}\n  .bs-wrap{font-family:'Barlow',sans-serif;color:#1a1a1a;max-width:700px}\n  .bs-badge{display:inline-block;background:#1a1a1a;color:#f0ebe3;font-size:11px;font-weight:500;letter-spacing:.12em;text-transform:uppercase;padding:4px 10px;border-radius:3px;margin-bottom:16px}\n  .bs-desc{font-size:15px;line-height:1.8;color:#444;margin-bottom:24px}\n  .bs-desc strong{color:#1a1a1a;font-weight:500}\n  .bs-divider{border:none;border-top:1px solid #e5e5e5;margin:24px 0}\n  .bs-section-label{font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:#999;font-weight:500;margin-bottom:12px}\n  .bs-muscles{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:8px}\n  .bs-muscle-tag{font-size:12px;font-weight:500;padding:5px 13px;border-radius:20px;background:#fff7ed;color:#92400e;border:1px solid #fcd9a0}\n  .bs-muscle-tag.sec{background:#f5f5f5;color:#666;border-color:#e0e0e0}\n  .bs-specs-grid{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-bottom:24px}\n  .bs-spec-card{background:#f7f7f5;border-radius:8px;padding:14px 16px}\n  .bs-spec-label{font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:#999;margin-bottom:4px}\n  .bs-spec-val{font-family:'Barlow Condensed',sans-serif;font-size:20px;font-weight:600;color:#1a1a1a}\n  .bs-spec-sub{font-size:12px;color:#888;margin-top:3px}\n  .bs-feat{display:flex;align-items:flex-start;gap:12px;padding:12px 0;border-top:1px solid #efefef}\n  .bs-feat:last-child{border-bottom:1px solid #efefef}\n  .bs-feat-icon{width:30px;height:30px;border-radius:50%;background:#fff0f0;display:flex;align-items:center;justify-content:center;flex-shrink:0;margin-top:1px}\n  .bs-feat-icon svg{width:14px;height:14px;stroke:#dc2626;fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}\n  .bs-feat-name{font-size:14px;font-weight:500;color:#1a1a1a;margin-bottom:3px}\n  .bs-feat-desc{font-size:13px;color:#666;line-height:1.6}\n  .bs-span2{grid-column:span 2}\n\u003c\/style\u003e\n\u003cdiv class=\"bs-wrap\"\u003e\n\u003cp class=\"bs-desc\"\u003e\u003cstrong\u003eQuick answer:\u003c\/strong\u003e A leverage row is a plate loaded, chest-supported row where a lever arm sets the pulling path, so your lower back stays out of it. The BUILT Strength Infinite Series Leverage Row adds rotating handles and an adjustable rod, two features rarely found together, so each user can set handle length and pulling angle, plus an adjustable chest pad for any body size.\u003c\/p\u003e\n\n\u003cp class=\"bs-desc\"\u003eThe BUILT Strength Infinite Series Leverage Row combines \u003cstrong\u003erotating handles and an adjustable rod\u003c\/strong\u003e - two features rarely found together on a leverage row - to let each user customize both the feel of the pull and the angle of attack on the back. Rotating handles track the natural arc of the wrist and elbow through the pull, while the adjustable rod sets handle length and pulling path to match arm length and target specific back regions more precisely.\u003c\/p\u003e\n\u003cp class=\"bs-desc\"\u003eAn adjustable chest pad locks the torso in the correct pulling position for any user size - \u003cstrong\u003eremoving lower back involvement and keeping load on the lats, rhomboids, and traps\u003c\/strong\u003e where it belongs. Heavy-duty commercial construction holds the machine stable under sustained loading in high-traffic facilities, delivering consistent leverage mechanics session after session.\u003c\/p\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003ePrimary muscles targeted\u003c\/p\u003e\n\u003cdiv class=\"bs-muscles\" style=\"margin-bottom: 10px;\"\u003e\n\u003cspan class=\"bs-muscle-tag\"\u003eLatissimus Dorsi\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003eRhomboids\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003eTrapezius\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp class=\"bs-section-label\"\u003eSecondary muscles\u003c\/p\u003e\n\u003cdiv class=\"bs-muscles\" style=\"margin-bottom: 0;\"\u003e\n\u003cspan class=\"bs-muscle-tag sec\"\u003eRear Deltoids\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eBiceps\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eCore\u003c\/span\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eKey features\u003c\/p\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003ccircle cx=\"12\" cy=\"12\" r=\"3\"\u003e\u003c\/circle\u003e\u003cpath d=\"M19.4 15a1.65 1.65 0 0 0 .33 1.82l.06.06a2 2 0 0 1-2.83 2.83l-.06-.06a1.65 1.65 0 0 0-1.82-.33 1.65 1.65 0 0 0-1 1.51V21a2 2 0 0 1-4 0v-.09A1.65 1.65 0 0 0 9 19.4a1.65 1.65 0 0 0-1.82.33l-.06.06a2 2 0 0 1-2.83-2.83l.06-.06A1.65 1.65 0 0 0 4.68 15a1.65 1.65 0 0 0-1.51-1H3a2 2 0 0 1 0-4h.09A1.65 1.65 0 0 0 4.6 9a1.65 1.65 0 0 0-.33-1.82l-.06-.06a2 2 0 0 1 2.83-2.83l.06.06A1.65 1.65 0 0 0 9 4.68a1.65 1.65 0 0 0 1-1.51V3a2 2 0 0 1 4 0v.09a1.65 1.65 0 0 0 1 1.51 1.65 1.65 0 0 0 1.82-.33l.06-.06a2 2 0 0 1 2.83 2.83l-.06.06A1.65 1.65 0 0 0 19.4 9a1.65 1.65 0 0 0 1.51 1H21a2 2 0 0 1 0 4h-.09a1.65 1.65 0 0 0-1.51 1z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eRotating Handles\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eHandles rotate freely through the pull - tracking the natural movement of the wrist and elbow rather than locking them into a fixed grip angle, reducing joint stress and improving muscle engagement through the full range of motion.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline x1=\"4\" y1=\"6\" x2=\"14\" y2=\"6\"\u003e\u003c\/line\u003e\u003ccircle cx=\"18\" cy=\"6\" r=\"2\"\u003e\u003c\/circle\u003e\u003cline x1=\"4\" y1=\"12\" x2=\"20\" y2=\"12\"\u003e\u003c\/line\u003e\u003cline x1=\"4\" y1=\"18\" x2=\"14\" y2=\"18\"\u003e\u003c\/line\u003e\u003ccircle cx=\"18\" cy=\"18\" r=\"2\"\u003e\u003c\/circle\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eAdjustable Rod for Handle Length \u0026amp; Pull Angle\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eThe rod adjusts to set handle length and pulling angle to match each user's arm length and targeted back region - shifting emphasis between the lats, rhomboids, and traps with a simple positional change.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003crect x=\"5\" y=\"11\" width=\"14\" height=\"8\" rx=\"2\"\u003e\u003c\/rect\u003e\u003cpath d=\"M5 11V7a2 2 0 0 1 2-2h10a2 2 0 0 1 2 2v4\"\u003e\u003c\/path\u003e\u003cline x1=\"8\" y1=\"19\" x2=\"8\" y2=\"21\"\u003e\u003c\/line\u003e\u003cline x1=\"16\" y1=\"19\" x2=\"16\" y2=\"21\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eAdjustable Chest Pad\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eChest pad height adjusts to brace the torso correctly for any user size - removing lower back compensation and keeping load concentrated on the back musculature through every rep of every set.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cpath d=\"M12 12c-2-2.5-4-4-6-4a4 4 0 0 0 0 8c2 0 4-1.5 6-4z\"\u003e\u003c\/path\u003e\u003cpath d=\"M12 12c2 2.5 4 4 6 4a4 4 0 0 0 0-8c-2 0-4 1.5-6 4z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eSmooth Leverage Mechanics\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eLeverage-style resistance keeps tension consistent and natural through the pulling arc - a smooth, controlled feel that supports heavy loading and high-rep volume equally well across any training protocol.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003crect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\"\u003e\u003c\/rect\u003e\u003cline x1=\"3\" y1=\"9\" x2=\"21\" y2=\"9\"\u003e\u003c\/line\u003e\u003cline x1=\"9\" y1=\"21\" x2=\"9\" y2=\"9\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eHeavy-Duty Commercial Frame\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eBuilt to handle daily high-frequency use in demanding commercial environments - stable under load, low maintenance, and engineered to perform consistently for years without frame flex or mechanical degradation.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eSpecifications\u003c\/p\u003e\n\u003cdiv class=\"bs-specs-grid\"\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eDimensions (L × W × H)\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e78\" × 80\" × 39\"\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eMachine Weight\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e550 lb\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eResistance Type\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eLeverage\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003ePlate-loaded leverage mechanics\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eHandle Type\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eRotating\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eNatural wrist \u0026amp; elbow tracking\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eCondition\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eNew\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eInfinite Series\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card bs-span2\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eAdjustability\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eChest Pad · Rod Length · Rotating Handles\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eAdjustable chest pad · Adjustable rod for handle length \u0026amp; pull angle · Rotating handles\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card bs-span2\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eFrame\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e11-Gauge (3mm) Steel\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cdiv class=\"bs-aeo-faq\"\u003e\n\u003cp class=\"bs-section-label\"\u003eBuyer questions\u003c\/p\u003e\n\u003ch2 style=\"font-size:17px;font-weight:600;color:#1a1a1a;margin:20px 0 8px\"\u003eWhat does a leverage row work?\u003c\/h2\u003e\n\u003cp class=\"bs-desc\"\u003eThe latissimus dorsi, rhomboids, and trapezius, with the rear delts and biceps assisting. The chest pad removes lower back strain so the upper back does the work.\u003c\/p\u003e\n\u003ch2 style=\"font-size:17px;font-weight:600;color:#1a1a1a;margin:20px 0 8px\"\u003eLeverage row vs T-bar row: what is the difference?\u003c\/h2\u003e\n\u003cp class=\"bs-desc\"\u003eBoth are plate loaded rows. A chest-supported leverage row locks the torso on a pad and follows a fixed arc, while a free T-bar row needs you to brace your own hinge. The leverage row is easier to load heavy and safer for most members.\u003c\/p\u003e\n\u003cp class=\"bs-desc\"\u003eRelated: \u003ca href=\"\/es\/collections\/back-plate-loaded-machines\"\u003eback plate loaded machines\u003c\/a\u003e, \u003ca href=\"\/es\/products\/built-strength-infinite-series-lat-pullover-new\"\u003eInfinite Series lat pullover\u003c\/a\u003e, \u003ca href=\"\/es\/collections\/infinite-series\"\u003eBUILT Infinite Series\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"BUILT Strength","offers":[{"title":"Default Title","offer_id":48668815261936,"sku":"BLT-IN-347-B","price":2795.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/0981\/4682\/files\/BUILT_Strength_Infinite_Series_Leverage_Row_New_.1.png?v=1792941197"},{"product_id":"built-strength-infinite-series-deep-seated-row-new","title":"BUILT Strength Infinite Series Deep Seated Row (New)","description":"\u003cstyle\u003e\n  .bs-wrap *{box-sizing:border-box;margin:0;padding:0}\n  .bs-wrap{font-family:'Barlow',sans-serif;color:#1a1a1a;max-width:700px}\n  .bs-badge{display:inline-block;background:#1a1a1a;color:#f0ebe3;font-size:11px;font-weight:500;letter-spacing:.12em;text-transform:uppercase;padding:4px 10px;border-radius:3px;margin-bottom:16px}\n  .bs-desc{font-size:15px;line-height:1.8;color:#444;margin-bottom:24px}\n  .bs-desc strong{color:#1a1a1a;font-weight:500}\n  .bs-divider{border:none;border-top:1px solid #e5e5e5;margin:24px 0}\n  .bs-section-label{font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:#999;font-weight:500;margin-bottom:12px}\n  .bs-muscles{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:8px}\n  .bs-muscle-tag{font-size:12px;font-weight:500;padding:5px 13px;border-radius:20px;background:#fff7ed;color:#92400e;border:1px solid #fcd9a0}\n  .bs-muscle-tag.sec{background:#f5f5f5;color:#666;border-color:#e0e0e0}\n  .bs-specs-grid{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-bottom:24px}\n  .bs-spec-card{background:#f7f7f5;border-radius:8px;padding:14px 16px}\n  .bs-spec-label{font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:#999;margin-bottom:4px}\n  .bs-spec-val{font-family:'Barlow Condensed',sans-serif;font-size:20px;font-weight:600;color:#1a1a1a}\n  .bs-spec-sub{font-size:12px;color:#888;margin-top:3px}\n  .bs-feat{display:flex;align-items:flex-start;gap:12px;padding:12px 0;border-top:1px solid #efefef}\n  .bs-feat:last-child{border-bottom:1px solid #efefef}\n  .bs-feat-icon{width:30px;height:30px;border-radius:50%;background:#fff0f0;display:flex;align-items:center;justify-content:center;flex-shrink:0;margin-top:1px}\n  .bs-feat-icon svg{width:14px;height:14px;stroke:#dc2626;fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}\n  .bs-feat-name{font-size:14px;font-weight:500;color:#1a1a1a;margin-bottom:3px}\n  .bs-feat-desc{font-size:13px;color:#666;line-height:1.6}\n  .bs-span2{grid-column:span 2}\n\u003c\/style\u003e\n\u003cdiv class=\"bs-wrap\"\u003e\n\u003cp class=\"bs-desc\"\u003eThe BUILT Strength Infinite Series Deep Seated Row puts the back under load from a \u003cstrong\u003edeeply supported seated position\u003c\/strong\u003e - chest pad and seat height both adjust independently to brace the torso exactly where each user needs it, removing lower back compensation and driving load directly into the lats, rhomboids, and traps. Multi-grip handles shift pulling emphasis across the full posterior chain without swapping attachments.\u003c\/p\u003e\n\u003cp class=\"bs-desc\"\u003eA pop-pin adjustment switches instantly between \u003cstrong\u003ebilateral and unilateral rowing\u003c\/strong\u003e - match both arms for volume work, or isolate one side to correct imbalances with single-arm sets. Plate-loaded resistance keeps progression uncapped, and smooth leverage mechanics deliver consistent tension through the full pulling arc, set after set, in any commercial environment.\u003c\/p\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003ePrimary muscles targeted\u003c\/p\u003e\n\u003cdiv class=\"bs-muscles\" style=\"margin-bottom: 10px;\"\u003e\n\u003cspan class=\"bs-muscle-tag\"\u003eLatissimus Dorsi\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003eRhomboids\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003eTrapezius\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp class=\"bs-section-label\"\u003eSecondary muscles\u003c\/p\u003e\n\u003cdiv class=\"bs-muscles\" style=\"margin-bottom: 0;\"\u003e\n\u003cspan class=\"bs-muscle-tag sec\"\u003eRear Deltoids\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eBiceps\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eCore\u003c\/span\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eKey features\u003c\/p\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003crect x=\"5\" y=\"11\" width=\"14\" height=\"8\" rx=\"2\"\u003e\u003c\/rect\u003e\u003cpath d=\"M5 11V7a2 2 0 0 1 2-2h10a2 2 0 0 1 2 2v4\"\u003e\u003c\/path\u003e\u003cline x1=\"8\" y1=\"19\" x2=\"8\" y2=\"21\"\u003e\u003c\/line\u003e\u003cline x1=\"16\" y1=\"19\" x2=\"16\" y2=\"21\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eMultiple Seat Height \u0026amp; Chest Support Adjustments\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eBoth seat height and chest pad position adjust independently - locking the torso in the correct pulling alignment for any user size and keeping lower back involvement out of the movement from the first rep to the last.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline x1=\"4\" y1=\"6\" x2=\"20\" y2=\"6\"\u003e\u003c\/line\u003e\u003cline x1=\"4\" y1=\"12\" x2=\"20\" y2=\"12\"\u003e\u003c\/line\u003e\u003cline x1=\"4\" y1=\"18\" x2=\"20\" y2=\"18\"\u003e\u003c\/line\u003e\u003ccircle cx=\"8\" cy=\"6\" r=\"2\"\u003e\u003c\/circle\u003e\u003ccircle cx=\"16\" cy=\"12\" r=\"2\"\u003e\u003c\/circle\u003e\u003ccircle cx=\"10\" cy=\"18\" r=\"2\"\u003e\u003c\/circle\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eMulti-Grip Handles\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eMultiple hand positions shift pulling emphasis across the upper and mid-back - wide for lat width, neutral for rhomboid and trap thickness, all without changing attachments or leaving the machine between sets.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline x1=\"4\" y1=\"6\" x2=\"14\" y2=\"6\"\u003e\u003c\/line\u003e\u003ccircle cx=\"18\" cy=\"6\" r=\"2\"\u003e\u003c\/circle\u003e\u003cline x1=\"4\" y1=\"12\" x2=\"20\" y2=\"12\"\u003e\u003c\/line\u003e\u003cline x1=\"4\" y1=\"18\" x2=\"14\" y2=\"18\"\u003e\u003c\/line\u003e\u003ccircle cx=\"18\" cy=\"18\" r=\"2\"\u003e\u003c\/circle\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003ePop-Pin Unilateral \/ Bilateral Switch\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eA single pop-pin toggles between bilateral and unilateral rowing instantly - no tools, no setup time. Isolate one arm to target a lagging side, or switch back to bilateral for full-volume back training within the same session.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline x1=\"12\" y1=\"3\" x2=\"12\" y2=\"21\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"21\" x2=\"19\" y2=\"21\"\u003e\u003c\/line\u003e\u003crect x=\"7\" y=\"6\" width=\"10\" height=\"3\" rx=\"1.5\"\u003e\u003c\/rect\u003e\u003crect x=\"8\" y=\"11\" width=\"8\" height=\"3\" rx=\"1.5\"\u003e\u003c\/rect\u003e\u003crect x=\"9\" y=\"16\" width=\"6\" height=\"2.5\" rx=\"1.25\"\u003e\u003c\/rect\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003ePlate-Loaded Resistance\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eOlympic plate compatibility gives unrestricted loading range - add or strip weight in precise increments to match exactly where your back programming demands, with no fixed stack ceiling.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003crect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\"\u003e\u003c\/rect\u003e\u003cline x1=\"3\" y1=\"9\" x2=\"21\" y2=\"9\"\u003e\u003c\/line\u003e\u003cline x1=\"9\" y1=\"21\" x2=\"9\" y2=\"9\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eHeavy-Duty Commercial Frame\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eBuilt for daily high-frequency commercial use - stable under heavy bilateral and unilateral loads, engineered to handle years of serious back training without flex, rattle, or frame fatigue.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eSpecifications\u003c\/p\u003e\n\u003cdiv class=\"bs-specs-grid\"\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eDimensions (L × W × H)\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eCall for Dimensions\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eContact us for full specifications\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eMachine Weight\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e550 lb\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eResistance Type\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003ePlate-Loaded\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eOlympic standard sleeve\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eRowing Mode\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eBilateral \u0026amp; Unilateral\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003ePop-pin switch · No tools required\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eCondition\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eNew\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eInfinite Series\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card bs-span2\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eAdjustability\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eSeat Height · Chest Support · Multi-Grip\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eMultiple seat positions · Adjustable chest pad · Multi-grip handles · Pop-pin uni\/bilateral\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card bs-span2\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eFrame\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e11-Gauge (3mm) Steel\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- ============================================================\nSEO FIELDS - paste these into Shopify's Search Engine Listing section\n============================================================\n\nPage title (max 60 chars):\nBUILT Strength Deep Seated Row | Plate Loaded Machine\n\nMeta description (max 155 chars):\nPlate-loaded deep seated row with adjustable seat, chest support, multi-grip handles, and pop-pin uni\/bilateral switch. Commercial back machine for all builds.\n\nTags (comma separated):\ndeep seated row machine, plate loaded seated row, adjustable seated row, unilateral seated row, back training machine, BUILT Strength, Infinite Series, multi-grip row, chest support row, commercial back machine, bilateral row machine, home gym row machine\n\n============================================================ --\u003e","brand":"BUILT Strength","offers":[{"title":"Default Title","offer_id":48685751861488,"sku":"BLT-IN-304-PRO","price":3295.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/0981\/4682\/files\/BUILT_Strength_Infinite_Series_Deep_Seated_Row_New_.1.png?v=1792941252"},{"product_id":"built-strength-infinite-series-iso-lateral-kneeling-leg-curl-new","title":"BUILT Strength Infinite Series Iso-Lateral Kneeling Leg Curl (New)","description":"\u003cstyle\u003e\n  .bs-wrap *{box-sizing:border-box;margin:0;padding:0}\n  .bs-wrap{font-family:'Barlow',sans-serif;color:#1a1a1a;max-width:700px}\n  .bs-badge{display:inline-block;background:#1a1a1a;color:#f0ebe3;font-size:11px;font-weight:500;letter-spacing:.12em;text-transform:uppercase;padding:4px 10px;border-radius:3px;margin-bottom:16px}\n  .bs-desc{font-size:15px;line-height:1.8;color:#444;margin-bottom:24px}\n  .bs-desc strong{color:#1a1a1a;font-weight:500}\n  .bs-divider{border:none;border-top:1px solid #e5e5e5;margin:24px 0}\n  .bs-section-label{font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:#999;font-weight:500;margin-bottom:12px}\n  .bs-muscles{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:8px}\n  .bs-muscle-tag{font-size:12px;font-weight:500;padding:5px 13px;border-radius:20px;background:#fff7ed;color:#92400e;border:1px solid #fcd9a0}\n  .bs-muscle-tag.sec{background:#f5f5f5;color:#666;border-color:#e0e0e0}\n  .bs-specs-grid{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-bottom:24px}\n  .bs-spec-card{background:#f7f7f5;border-radius:8px;padding:14px 16px}\n  .bs-spec-label{font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:#999;margin-bottom:4px}\n  .bs-spec-val{font-family:'Barlow Condensed',sans-serif;font-size:20px;font-weight:600;color:#1a1a1a}\n  .bs-spec-sub{font-size:12px;color:#888;margin-top:3px}\n  .bs-feat{display:flex;align-items:flex-start;gap:12px;padding:12px 0;border-top:1px solid #efefef}\n  .bs-feat:last-child{border-bottom:1px solid #efefef}\n  .bs-feat-icon{width:30px;height:30px;border-radius:50%;background:#fff0f0;display:flex;align-items:center;justify-content:center;flex-shrink:0;margin-top:1px}\n  .bs-feat-icon svg{width:14px;height:14px;stroke:#dc2626;fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}\n  .bs-feat-name{font-size:14px;font-weight:500;color:#1a1a1a;margin-bottom:3px}\n  .bs-feat-desc{font-size:13px;color:#666;line-height:1.6}\n  .bs-span2{grid-column:span 2}\n\u003c\/style\u003e\n\u003cdiv class=\"bs-wrap\"\u003e\n\u003cp class=\"bs-desc\"\u003eThe BUILT Strength Infinite Series Iso-Lateral Kneeling Leg Curl trains each hamstring independently - \u003cstrong\u003eone leg curls while the other rests supported on a pivoting knee cradle\u003c\/strong\u003e, eliminating the bilateral compensation that standard lying leg curls allow to go unchecked. The kneeling position lengthens the hamstring from the hip, placing it under stretch before the curl even begins and increasing the range of effective tension through each rep.\u003c\/p\u003e\n\u003cp class=\"bs-desc\"\u003eStarting resistance of just 8 lb per arm makes the movement genuinely accessible for technique work and rehabilitation, while a 4 × 25 lb max capacity supports meaningful progressive loading for strength development. \u003cstrong\u003eFour integrated weight horns keep plates on the machine and within reach\u003c\/strong\u003e - no hunting across the floor between sets. Heavy-duty construction in a compact 40\" × 54\" footprint makes this machine an efficient addition to any commercial or performance training floor.\u003c\/p\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003ePrimary muscles targeted\u003c\/p\u003e\n\u003cdiv style=\"margin-bottom: 10px;\" class=\"bs-muscles\"\u003e\n\u003cspan class=\"bs-muscle-tag\"\u003eBiceps Femoris\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003eSemitendinosus\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003eSemimembranosus\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp class=\"bs-section-label\"\u003eSecondary muscles\u003c\/p\u003e\n\u003cdiv style=\"margin-bottom: 0;\" class=\"bs-muscles\"\u003e\n\u003cspan class=\"bs-muscle-tag sec\"\u003eGastrocnemius\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eGlutes\u003c\/span\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eKey features\u003c\/p\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline y2=\"6\" x2=\"20\" y1=\"6\" x1=\"4\"\u003e\u003c\/line\u003e\u003cline y2=\"12\" x2=\"14\" y1=\"12\" x1=\"4\"\u003e\u003c\/line\u003e\u003ccircle r=\"2\" cy=\"12\" cx=\"18\"\u003e\u003c\/circle\u003e\u003cline y2=\"18\" x2=\"20\" y1=\"18\" x1=\"4\"\u003e\u003c\/line\u003e\u003ccircle r=\"2\" cy=\"6\" cx=\"10\"\u003e\u003c\/circle\u003e\u003ccircle r=\"2\" cy=\"18\" cx=\"8\"\u003e\u003c\/circle\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eIso-Lateral Unilateral Movement\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eEach leg curls independently - preventing the stronger hamstring from compensating for the weaker, building true bilateral balance, and allowing targeted single-leg work without changing the machine setup.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003crect rx=\"2\" height=\"8\" width=\"14\" y=\"11\" x=\"5\"\u003e\u003c\/rect\u003e\u003cpath d=\"M5 11V7a2 2 0 0 1 2-2h10a2 2 0 0 1 2 2v4\"\u003e\u003c\/path\u003e\u003cline y2=\"21\" x2=\"8\" y1=\"19\" x1=\"8\"\u003e\u003c\/line\u003e\u003cline y2=\"21\" x2=\"16\" y1=\"19\" x1=\"16\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003ePivoting Knee Cradle Pad\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eA pivoting cradle supports the non-working leg in a stable, comfortable position while the active leg moves freely through the full curl - keeping the body braced and the working hamstring isolated throughout.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline y2=\"20\" x2=\"20\" y1=\"20\" x1=\"4\"\u003e\u003c\/line\u003e\u003cline y2=\"6\" x2=\"4\" y1=\"20\" x1=\"4\"\u003e\u003c\/line\u003e\u003cline y2=\"6\" x2=\"18\" y1=\"20\" x1=\"4\"\u003e\u003c\/line\u003e\u003cpath d=\"M4 13 a9 9 0 0 1 7 -7\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eKneeling Position for Extended Range\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eThe kneeling stance lengthens the hamstring from the hip joint before the curl begins - placing the muscle under stretch at the start of each rep and increasing the range of effective tension compared to a lying curl position.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline y2=\"21\" x2=\"12\" y1=\"3\" x1=\"12\"\u003e\u003c\/line\u003e\u003cline y2=\"21\" x2=\"19\" y1=\"21\" x1=\"5\"\u003e\u003c\/line\u003e\u003crect rx=\"1.5\" height=\"3\" width=\"10\" y=\"6\" x=\"7\"\u003e\u003c\/rect\u003e\u003crect rx=\"1.5\" height=\"3\" width=\"8\" y=\"11\" x=\"8\"\u003e\u003c\/rect\u003e\u003crect rx=\"1.25\" height=\"2.5\" width=\"6\" y=\"16\" x=\"9\"\u003e\u003c\/rect\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003ePlate-Loaded - 8 lb to 100 lb Per Arm\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eStarting resistance of 8 lb per arm supports technique work and rehabilitation loads. Max capacity of 4 × 25 lb plates per arm reaches 100 lb per side for athletes building serious hamstring strength.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline y2=\"4\" x2=\"12\" y1=\"20\" x1=\"12\"\u003e\u003c\/line\u003e\u003cline y2=\"21\" x2=\"19\" y1=\"21\" x1=\"5\"\u003e\u003c\/line\u003e\u003cline y2=\"4\" x2=\"12\" y1=\"8\" x1=\"7\"\u003e\u003c\/line\u003e\u003cline y2=\"4\" x2=\"12\" y1=\"8\" x1=\"17\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003e4 Integrated Weight Horns\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eOn-machine plate storage keeps the surrounding floor clear and plates within reach - load and strip between sets without leaving the station or searching the gym floor mid-session.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eSpecifications\u003c\/p\u003e\n\u003cdiv class=\"bs-specs-grid\"\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eDimensions (D × W × H)\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e40\" × 54\" × 49\"\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003e1016 × 1372 × 1245 mm\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eMachine Weight\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e250 lb\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003e113 kg\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eResistance Type\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003ePlate-Loaded\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003e8 lb starting · 4 × 25 lb max per arm\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eCondition\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eNew\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eInfinite Series\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card bs-span2\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eStorage \u0026amp; Positioning\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e4 Weight Horns · Pivoting Cradle\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eIntegrated plate storage · Pivoting knee cradle pad · Independent iso-lateral arms\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- ============================================================\nSEO FIELDS - paste these into Shopify's Search Engine Listing section\n============================================================\n\nPage title (max 60 chars):\nBUILT Strength Kneeling Leg Curl | Iso-Lateral Machine\n\nMeta description (max 155 chars):\nPlate-loaded iso-lateral kneeling leg curl with pivoting cradle, independent unilateral movement, and 8 to 100 lb range per arm. Commercial hamstring machine.\n\nTags (comma separated):\nkneeling leg curl machine, iso-lateral leg curl, plate loaded leg curl, unilateral hamstring machine, hamstring isolation machine, BUILT Strength, Infinite Series, kneeling hamstring curl, commercial leg machine, biceps femoris machine, single leg curl, home gym hamstring machine\n\n============================================================ --\u003e","brand":"BUILT Strength","offers":[{"title":"Ember Fusion","offer_id":49449767665904,"sku":"BLT-IN-1833","price":2095.0,"currency_code":"USD","in_stock":true},{"title":"Stealth","offer_id":49449767698672,"sku":"BLT-IN-1833-B","price":2295.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/0981\/4682\/files\/BUILT_Strength_Infinite_Series_Iso-Lateral_Kneeling_Leg_Curl_New_.1.png?v=1792942952"},{"product_id":"built-strength-infinite-series-iso-lateral-wide-chest-press-new","title":"BUILT Strength Infinite Series Iso-Lateral Wide Chest Press (New)","description":"\u003cstyle\u003e\n  .bs-wrap *{box-sizing:border-box;margin:0;padding:0}\n  .bs-wrap{font-family:'Barlow',sans-serif;color:#1a1a1a;max-width:700px}\n  .bs-badge{display:inline-block;background:#1a1a1a;color:#f0ebe3;font-size:11px;font-weight:500;letter-spacing:.12em;text-transform:uppercase;padding:4px 10px;border-radius:3px;margin-bottom:16px}\n  .bs-desc{font-size:15px;line-height:1.8;color:#444;margin-bottom:24px}\n  .bs-desc strong{color:#1a1a1a;font-weight:500}\n  .bs-divider{border:none;border-top:1px solid #e5e5e5;margin:24px 0}\n  .bs-section-label{font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:#999;font-weight:500;margin-bottom:12px}\n  .bs-muscles{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:8px}\n  .bs-muscle-tag{font-size:12px;font-weight:500;padding:5px 13px;border-radius:20px;background:#fff7ed;color:#92400e;border:1px solid #fcd9a0}\n  .bs-muscle-tag.sec{background:#f5f5f5;color:#666;border-color:#e0e0e0}\n  .bs-specs-grid{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-bottom:24px}\n  .bs-spec-card{background:#f7f7f5;border-radius:8px;padding:14px 16px}\n  .bs-spec-label{font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:#999;margin-bottom:4px}\n  .bs-spec-val{font-family:'Barlow Condensed',sans-serif;font-size:20px;font-weight:600;color:#1a1a1a}\n  .bs-spec-sub{font-size:12px;color:#888;margin-top:3px}\n  .bs-feat{display:flex;align-items:flex-start;gap:12px;padding:12px 0;border-top:1px solid #efefef}\n  .bs-feat:last-child{border-bottom:1px solid #efefef}\n  .bs-feat-icon{width:30px;height:30px;border-radius:50%;background:#fff0f0;display:flex;align-items:center;justify-content:center;flex-shrink:0;margin-top:1px}\n  .bs-feat-icon svg{width:14px;height:14px;stroke:#dc2626;fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}\n  .bs-feat-name{font-size:14px;font-weight:500;color:#1a1a1a;margin-bottom:3px}\n  .bs-feat-desc{font-size:13px;color:#666;line-height:1.6}\n  .bs-span2{grid-column:span 2}\n\u003c\/style\u003e\n\u003cdiv class=\"bs-wrap\"\u003e\n\u003cp class=\"bs-desc\"\u003eThe BUILT Strength Infinite Series Iso-Lateral Wide Chest Press opens with a wide starting position that puts the pecs under a \u003cstrong\u003edeep, loaded stretch before a single inch of pressing has occurred\u003c\/strong\u003e - then drives converging arms through a natural downward arc to a strong, forceful lockout contraction. That combination of deep pre-stretch and full contraction is what drives chest hypertrophy, and this machine is built specifically around it.\u003c\/p\u003e\n\u003cp class=\"bs-desc\"\u003eIndependent iso-lateral arms move through their own arc on each side - \u003cstrong\u003ecorrecting left-to-right imbalances and building symmetrical pressing power\u003c\/strong\u003e rep by rep. The wide frame comfortably accommodates larger athletes without compromising stability or movement quality, and a starting resistance of just 11 lb per arm keeps early sets genuinely light. Six integrated weight horns store plates on the machine and keep the floor clear throughout the session.\u003c\/p\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003ePrimary muscles targeted\u003c\/p\u003e\n\u003cdiv class=\"bs-muscles\" style=\"margin-bottom: 10px;\"\u003e\n\u003cspan class=\"bs-muscle-tag\"\u003ePectoralis Major - Sternal\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003ePectoralis Major - Clavicular\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003eTriceps\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp class=\"bs-section-label\"\u003eSecondary muscles\u003c\/p\u003e\n\u003cdiv class=\"bs-muscles\" style=\"margin-bottom: 0;\"\u003e\n\u003cspan class=\"bs-muscle-tag sec\"\u003eAnterior Deltoids\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eSerratus Anterior\u003c\/span\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eKey features\u003c\/p\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline x1=\"3\" y1=\"12\" x2=\"21\" y2=\"12\"\u003e\u003c\/line\u003e\u003cline x1=\"3\" y1=\"12\" x2=\"9\" y2=\"6\"\u003e\u003c\/line\u003e\u003cline x1=\"3\" y1=\"12\" x2=\"9\" y2=\"18\"\u003e\u003c\/line\u003e\u003cline x1=\"21\" y1=\"12\" x2=\"15\" y2=\"6\"\u003e\u003c\/line\u003e\u003cline x1=\"21\" y1=\"12\" x2=\"15\" y2=\"18\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eWide Starting Position for Deep Stretch\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eArms open wide at the start of every rep - placing the pecs under full loaded stretch before the press begins, maximizing the range of motion that drives chest development and muscle recruitment.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cpath d=\"M12 12c-2-2.5-4-4-6-4a4 4 0 0 0 0 8c2 0 4-1.5 6-4z\"\u003e\u003c\/path\u003e\u003cpath d=\"M12 12c2 2.5 4 4 6 4a4 4 0 0 0 0-8c-2 0-4 1.5-6 4z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eConverging Downward Press Path\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eArms converge and press downward through a natural arc to a strong lockout contraction - following the natural fiber direction of the pectoralis major for maximum recruitment from stretch to peak.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline x1=\"4\" y1=\"6\" x2=\"20\" y2=\"6\"\u003e\u003c\/line\u003e\u003cline x1=\"4\" y1=\"12\" x2=\"14\" y2=\"12\"\u003e\u003c\/line\u003e\u003ccircle cx=\"18\" cy=\"12\" r=\"2\"\u003e\u003c\/circle\u003e\u003cline x1=\"4\" y1=\"18\" x2=\"20\" y2=\"18\"\u003e\u003c\/line\u003e\u003ccircle cx=\"10\" cy=\"6\" r=\"2\"\u003e\u003c\/circle\u003e\u003ccircle cx=\"8\" cy=\"18\" r=\"2\"\u003e\u003c\/circle\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eIso-Lateral Independent Arms\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eEach arm loads and moves independently - preventing the stronger side from compensating, correcting bilateral pressing imbalances, and allowing unilateral isolation sets without any machine adjustment.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003crect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\"\u003e\u003c\/rect\u003e\u003cline x1=\"3\" y1=\"9\" x2=\"21\" y2=\"9\"\u003e\u003c\/line\u003e\u003cline x1=\"9\" y1=\"21\" x2=\"9\" y2=\"9\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eWide Frame for Larger Athletes\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eThe wide frame geometry comfortably accommodates athletes of larger builds - no cramped shoulder positioning, no compromised range of motion, stable and solid regardless of user size.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline x1=\"12\" y1=\"20\" x2=\"12\" y2=\"4\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"21\" x2=\"19\" y2=\"21\"\u003e\u003c\/line\u003e\u003cline x1=\"7\" y1=\"8\" x2=\"12\" y2=\"4\"\u003e\u003c\/line\u003e\u003cline x1=\"17\" y1=\"8\" x2=\"12\" y2=\"4\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003e6 Integrated Weight Horns\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eOn-machine plate storage keeps the floor clear and plates within reach - load and strip quickly between sets without leaving the station or hunting across the gym floor.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eSpecifications\u003c\/p\u003e\n\u003cdiv class=\"bs-specs-grid\"\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eDimensions (L × W × H)\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e77\" × 45\" × 75\"\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003e1956 × 1143 × 1905 mm\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eMachine Weight\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e305 lb\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003e138 kg\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eResistance Type\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003ePlate-Loaded\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003e11 lb starting resistance per arm\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eCondition\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eNew\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eInfinite Series\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card bs-span2\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eStorage \u0026amp; Movement\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e6 Weight Horns · Converging Arms\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eIntegrated plate storage · Wide starting position · Independent iso-lateral arms\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- ============================================================\nSEO FIELDS - paste these into Shopify's Search Engine Listing section\n============================================================\n\nPage title (max 60 chars):\nBUILT Strength Wide Chest Press | Iso-Lateral Machine\n\nMeta description (max 155 chars):\nPlate-loaded iso-lateral wide chest press with deep stretch starting position and converging arms. Commercial-grade chest machine for full pec development.\n\nTags (comma separated):\nwide chest press, iso-lateral chest press, plate loaded chest press, converging arm press, deep stretch chest machine, BUILT Strength, Infinite Series, independent arm press, commercial chest machine, pec machine, bilateral chest training, home gym chest machine\n\n============================================================ --\u003e","brand":"BUILT Strength","offers":[{"title":"Ember Fusion","offer_id":48978902089968,"sku":"BLT-IN-1802","price":2495.0,"currency_code":"USD","in_stock":true},{"title":"Stealth","offer_id":48978902122736,"sku":"BLT-IN-1802-B","price":2695.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/0981\/4682\/files\/BUILT_Strength_Infinite_Series_Iso-Lateral_Wide_Chest_Press_New_.1.png?v=1792953100"},{"product_id":"built-strength-infinite-series-iso-lateral-decline-chest-press-new","title":"BUILT Strength Infinite Series Iso-Lateral Decline Chest Press (New)","description":"\u003cstyle\u003e\n  .bs-wrap *{box-sizing:border-box;margin:0;padding:0}\n  .bs-wrap{font-family:'Barlow',sans-serif;color:#1a1a1a;max-width:700px}\n  .bs-badge{display:inline-block;background:#1a1a1a;color:#f0ebe3;font-size:11px;font-weight:500;letter-spacing:.12em;text-transform:uppercase;padding:4px 10px;border-radius:3px;margin-bottom:16px}\n  .bs-desc{font-size:15px;line-height:1.8;color:#444;margin-bottom:24px}\n  .bs-desc strong{color:#1a1a1a;font-weight:500}\n  .bs-divider{border:none;border-top:1px solid #e5e5e5;margin:24px 0}\n  .bs-section-label{font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:#999;font-weight:500;margin-bottom:12px}\n  .bs-muscles{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:8px}\n  .bs-muscle-tag{font-size:12px;font-weight:500;padding:5px 13px;border-radius:20px;background:#fff7ed;color:#92400e;border:1px solid #fcd9a0}\n  .bs-muscle-tag.sec{background:#f5f5f5;color:#666;border-color:#e0e0e0}\n  .bs-specs-grid{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-bottom:24px}\n  .bs-spec-card{background:#f7f7f5;border-radius:8px;padding:14px 16px}\n  .bs-spec-label{font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:#999;margin-bottom:4px}\n  .bs-spec-val{font-family:'Barlow Condensed',sans-serif;font-size:20px;font-weight:600;color:#1a1a1a}\n  .bs-spec-sub{font-size:12px;color:#888;margin-top:3px}\n  .bs-feat{display:flex;align-items:flex-start;gap:12px;padding:12px 0;border-top:1px solid #efefef}\n  .bs-feat:last-child{border-bottom:1px solid #efefef}\n  .bs-feat-icon{width:30px;height:30px;border-radius:50%;background:#fff0f0;display:flex;align-items:center;justify-content:center;flex-shrink:0;margin-top:1px}\n  .bs-feat-icon svg{width:14px;height:14px;stroke:#dc2626;fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}\n  .bs-feat-name{font-size:14px;font-weight:500;color:#1a1a1a;margin-bottom:3px}\n  .bs-feat-desc{font-size:13px;color:#666;line-height:1.6}\n  .bs-span2{grid-column:span 2}\n\u003c\/style\u003e\n\u003cdiv class=\"bs-wrap\"\u003e\n\u003cp class=\"bs-desc\"\u003e\u003cstrong\u003eQuick answer:\u003c\/strong\u003e A decline chest press machine trains the lower (sternal) chest from an upright seat, so you get decline bench results without a decline bench, a spotter, or getting pinned under a bar. The BUILT Strength Infinite Series version has independent iso-lateral arms, a stabilizing seat belt for heavy sets, a 6 lb per arm starting resistance, and room for 4 x 45 lb plates per arm.\u003c\/p\u003e\n\n\u003cp class=\"bs-desc\"\u003eThe BUILT Strength Infinite Series Iso-Lateral Decline Chest Press delivers \u003cstrong\u003etargeted lower chest development from an upright seated position\u003c\/strong\u003e - an optimized decline pressing angle that drives load into the sternal fibers of the pectoralis major without requiring a decline bench or spotter. The pressing path is tuned to maximize lower chest tension while keeping the shoulder joint in a safe, mechanically sound position throughout.\u003c\/p\u003e\n\u003cp class=\"bs-desc\"\u003eIndependent iso-lateral arms let each side press through its own arc - \u003cstrong\u003ecorrecting strength imbalances and reinforcing natural pressing mechanics\u003c\/strong\u003e rep by rep. A stabilizing seat belt locks body position during heavy sets, removing the instability that typically limits how hard you can push on a plate-loaded press. Starting resistance of just 6 lb per arm keeps technique work genuinely light, while a 4 × 45 lb max per arm supports serious strength progression.\u003c\/p\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003ePrimary muscles targeted\u003c\/p\u003e\n\u003cdiv class=\"bs-muscles\" style=\"margin-bottom: 10px;\"\u003e\n\u003cspan class=\"bs-muscle-tag\"\u003ePectoralis Major - Lower\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003ePectoralis Major - Sternal\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003eTriceps\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp class=\"bs-section-label\"\u003eSecondary muscles\u003c\/p\u003e\n\u003cdiv class=\"bs-muscles\" style=\"margin-bottom: 0;\"\u003e\n\u003cspan class=\"bs-muscle-tag sec\"\u003eAnterior Deltoids\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eSerratus Anterior\u003c\/span\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eKey features\u003c\/p\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cpath d=\"M12 12c-2-2.5-4-4-6-4a4 4 0 0 0 0 8c2 0 4-1.5 6-4z\"\u003e\u003c\/path\u003e\u003cpath d=\"M12 12c2 2.5 4 4 6 4a4 4 0 0 0 0-8c-2 0-4 1.5-6 4z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eOptimized Decline Press Angle\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eThe pressing path is engineered to target the lower and sternal pec fibers from an upright seated position - delivering decline chest stimulus without a decline bench, spotter, or bar path compromise.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline x1=\"4\" y1=\"6\" x2=\"20\" y2=\"6\"\u003e\u003c\/line\u003e\u003cline x1=\"4\" y1=\"12\" x2=\"14\" y2=\"12\"\u003e\u003c\/line\u003e\u003ccircle cx=\"18\" cy=\"12\" r=\"2\"\u003e\u003c\/circle\u003e\u003cline x1=\"4\" y1=\"18\" x2=\"20\" y2=\"18\"\u003e\u003c\/line\u003e\u003ccircle cx=\"10\" cy=\"6\" r=\"2\"\u003e\u003c\/circle\u003e\u003ccircle cx=\"8\" cy=\"18\" r=\"2\"\u003e\u003c\/circle\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eIso-Lateral Independent Arms\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eEach arm moves through its own arc independently - preventing the stronger side from carrying the weaker, building true bilateral pressing balance, and allowing unilateral isolation sets without setup changes.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cpath d=\"M12 2l8 4v6c0 5-4 9-8 10-4-1-8-5-8-10V6l8-4z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eStabilizing Seat Belt\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eA built-in seat belt braces body position during heavy presses - eliminating the instability that limits loading on unsupported machines and giving athletes the confidence to push closer to true failure.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline x1=\"12\" y1=\"3\" x2=\"12\" y2=\"21\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"21\" x2=\"19\" y2=\"21\"\u003e\u003c\/line\u003e\u003crect x=\"7\" y=\"6\" width=\"10\" height=\"3\" rx=\"1.5\"\u003e\u003c\/rect\u003e\u003crect x=\"8\" y=\"11\" width=\"8\" height=\"3\" rx=\"1.5\"\u003e\u003c\/rect\u003e\u003crect x=\"9\" y=\"16\" width=\"6\" height=\"2.5\" rx=\"1.25\"\u003e\u003c\/rect\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003ePlate-Loaded - 6 lb to 180 lb Per Arm\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eStarting resistance of 6 lb per arm supports technique work and accessibility. Max capacity of 4 × 45 lb plates per arm delivers a 180 lb ceiling per side for athletes programming heavy chest work.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline x1=\"12\" y1=\"20\" x2=\"12\" y2=\"4\"\u003e\u003c\/line\u003e\u003cline x1=\"5\" y1=\"21\" x2=\"19\" y2=\"21\"\u003e\u003c\/line\u003e\u003cline x1=\"7\" y1=\"8\" x2=\"12\" y2=\"4\"\u003e\u003c\/line\u003e\u003cline x1=\"17\" y1=\"8\" x2=\"12\" y2=\"4\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003e6 Integrated Weight Horns\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eOn-machine plate storage keeps the surrounding floor clear and plates within reach - load and strip without leaving the station or hunting across the gym floor between sets.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eSpecifications\u003c\/p\u003e\n\u003cdiv class=\"bs-specs-grid\"\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eDimensions (L × W × H)\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e57\" × 67\" × 68\"\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003e1448 × 1702 × 1727 mm\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eMachine Weight\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e315 lb\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003e143 kg\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eResistance Type\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003ePlate-Loaded\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003e6 lb starting · 4 × 45 lb max per arm\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eCondition\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eNew\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eInfinite Series\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card bs-span2\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eStorage \u0026amp; Control\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e6 Weight Horns · Seat Belt\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eIntegrated plate storage · Stabilizing seat belt · Independent iso-lateral arms\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cdiv class=\"bs-aeo-faq\"\u003e\n\u003cp class=\"bs-section-label\"\u003eBuyer questions\u003c\/p\u003e\n\u003ch2 style=\"font-size:17px;font-weight:600;color:#1a1a1a;margin:20px 0 8px\"\u003eDo you need a decline chest press machine?\u003c\/h2\u003e\n\u003cp class=\"bs-desc\"\u003eIf your program already includes flat and incline pressing, a decline press is the cleanest way to add lower chest volume. It is also easier on the shoulders for many lifters than a decline barbell bench.\u003c\/p\u003e\n\u003ch2 style=\"font-size:17px;font-weight:600;color:#1a1a1a;margin:20px 0 8px\"\u003eDecline press machine vs decline bench: what is the difference?\u003c\/h2\u003e\n\u003cp class=\"bs-desc\"\u003eA decline bench puts you head-down with a free bar and usually needs a spotter. The machine keeps you seated upright, locks you in with a belt, and guides the press path, so you can push close to failure safely.\u003c\/p\u003e\n\u003ch2 style=\"font-size:17px;font-weight:600;color:#1a1a1a;margin:20px 0 8px\"\u003eWhat muscles does the decline chest press work?\u003c\/h2\u003e\n\u003cp class=\"bs-desc\"\u003eThe lower and sternal fibers of the pectoralis major plus the triceps, with the anterior delts and serratus anterior assisting.\u003c\/p\u003e\n\u003cp class=\"bs-desc\"\u003eRelated: \u003ca href=\"\/es\/products\/built-strength-infinite-series-iso-lateral-horizontal-chest-press-new\"\u003eInfinite iso-lateral horizontal chest press\u003c\/a\u003e, \u003ca href=\"\/es\/collections\/chest-plate-loaded-machines\"\u003eplate loaded chest machines\u003c\/a\u003e, \u003ca href=\"\/es\/collections\/infinite-series\"\u003eBUILT Infinite Series\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"BUILT Strength","offers":[{"title":"Ember Fusion","offer_id":48978863194352,"sku":"BLT-IN-1804","price":2495.0,"currency_code":"USD","in_stock":true},{"title":"Stealth","offer_id":48978863227120,"sku":"BLT-IN-1804-B","price":2695.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/0981\/4682\/files\/BUILT_Strength_Infinite_Series_Iso-Lateral_Decline_Chest_Press_New_.1.png?v=1792953275"},{"product_id":"built-strength-infinite-series-iso-lateral-front-lat-pulldown-new","title":"BUILT Strength Infinite Series Iso-Lateral Front Lat Pulldown (New)","description":"\u003cstyle\u003e\n  .bs-wrap *{box-sizing:border-box;margin:0;padding:0}\n  .bs-wrap{font-family:'Barlow',sans-serif;color:#1a1a1a;max-width:700px}\n  .bs-badge{display:inline-block;background:#1a1a1a;color:#f0ebe3;font-size:11px;font-weight:500;letter-spacing:.12em;text-transform:uppercase;padding:4px 10px;border-radius:3px;margin-bottom:16px}\n  .bs-desc{font-size:15px;line-height:1.8;color:#444;margin-bottom:24px}\n  .bs-desc strong{color:#1a1a1a;font-weight:500}\n  .bs-divider{border:none;border-top:1px solid #e5e5e5;margin:24px 0}\n  .bs-section-label{font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:#999;font-weight:500;margin-bottom:12px}\n  .bs-muscles{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:8px}\n  .bs-muscle-tag{font-size:12px;font-weight:500;padding:5px 13px;border-radius:20px;background:#fff7ed;color:#92400e;border:1px solid #fcd9a0}\n  .bs-muscle-tag.sec{background:#f5f5f5;color:#666;border-color:#e0e0e0}\n  .bs-specs-grid{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-bottom:24px}\n  .bs-spec-card{background:#f7f7f5;border-radius:8px;padding:14px 16px}\n  .bs-spec-label{font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:#999;margin-bottom:4px}\n  .bs-spec-val{font-family:'Barlow Condensed',sans-serif;font-size:20px;font-weight:600;color:#1a1a1a}\n  .bs-spec-sub{font-size:12px;color:#888;margin-top:3px}\n  .bs-feat{display:flex;align-items:flex-start;gap:12px;padding:12px 0;border-top:1px solid #efefef}\n  .bs-feat:last-child{border-bottom:1px solid #efefef}\n  .bs-feat-icon{width:30px;height:30px;border-radius:50%;background:#fff0f0;display:flex;align-items:center;justify-content:center;flex-shrink:0;margin-top:1px}\n  .bs-feat-icon svg{width:14px;height:14px;stroke:#dc2626;fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}\n  .bs-feat-name{font-size:14px;font-weight:500;color:#1a1a1a;margin-bottom:3px}\n  .bs-feat-desc{font-size:13px;color:#666;line-height:1.6}\n  .bs-span2{grid-column:span 2}\n\u003c\/style\u003e\n\u003cdiv class=\"bs-wrap\"\u003e\n\u003cp class=\"bs-desc\"\u003eThe BUILT Strength Infinite Series Iso-Lateral Front Lat Pulldown replaces the fixed bar path of a traditional pulldown with \u003cstrong\u003erotating work arms that move back, up, and out\u003c\/strong\u003e - tracking the natural arc of a lat-dominant pull rather than forcing the shoulder into a mechanically compromised straight-down path. The result is more effective lat engagement, less joint stress, and a movement that carries over directly to sport and real-world pulling demands.\u003c\/p\u003e\n\u003cp class=\"bs-desc\"\u003eEach arm operates independently, eliminating dominant-side compensation and building \u003cstrong\u003etrue bilateral strength from the first set\u003c\/strong\u003e. Starting resistance of just 1 lb per arm makes this machine genuinely accessible for technique work and rehabilitation, while a max load of 5 × 45 lb plates per arm provides a ceiling serious athletes will have to work to reach. A drop-down thigh pad and adjustable seat lock in position across any body type.\u003c\/p\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003ePrimary muscles targeted\u003c\/p\u003e\n\u003cdiv style=\"margin-bottom: 10px;\" class=\"bs-muscles\"\u003e\n\u003cspan class=\"bs-muscle-tag\"\u003eLatissimus Dorsi\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003eTeres Major\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003eRhomboids\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp class=\"bs-section-label\"\u003eSecondary muscles\u003c\/p\u003e\n\u003cdiv style=\"margin-bottom: 0;\" class=\"bs-muscles\"\u003e\n\u003cspan class=\"bs-muscle-tag sec\"\u003eBiceps Brachii\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eRear Deltoids\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eForearm Flexors\u003c\/span\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eKey features\u003c\/p\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cpath d=\"M12 12c-2-2.5-4-4-6-4a4 4 0 0 0 0 8c2 0 4-1.5 6-4z\"\u003e\u003c\/path\u003e\u003cpath d=\"M12 12c2 2.5 4 4 6 4a4 4 0 0 0 0-8c-2 0-4 1.5-6 4z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eRotating Iso-Lateral Work Arms\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eArms rotate back, up, and out through the pull - matching the shoulder's natural range of motion and delivering superior lat activation compared to a fixed straight-down bar path.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline y2=\"6\" x2=\"20\" y1=\"6\" x1=\"4\"\u003e\u003c\/line\u003e\u003cline y2=\"12\" x2=\"14\" y1=\"12\" x1=\"4\"\u003e\u003c\/line\u003e\u003ccircle r=\"2\" cy=\"12\" cx=\"18\"\u003e\u003c\/circle\u003e\u003cline y2=\"18\" x2=\"20\" y1=\"18\" x1=\"4\"\u003e\u003c\/line\u003e\u003ccircle r=\"2\" cy=\"6\" cx=\"10\"\u003e\u003c\/circle\u003e\u003ccircle r=\"2\" cy=\"18\" cx=\"8\"\u003e\u003c\/circle\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eIndependent Arm Movement\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eEach arm loads and moves independently - eliminating dominant-side compensation, building bilateral strength symmetry, and allowing unilateral isolation sets without changing the machine setup.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline y2=\"21\" x2=\"12\" y1=\"3\" x1=\"12\"\u003e\u003c\/line\u003e\u003cline y2=\"21\" x2=\"19\" y1=\"21\" x1=\"5\"\u003e\u003c\/line\u003e\u003crect rx=\"1.5\" height=\"3\" width=\"10\" y=\"6\" x=\"7\"\u003e\u003c\/rect\u003e\u003crect rx=\"1.5\" height=\"3\" width=\"8\" y=\"11\" x=\"8\"\u003e\u003c\/rect\u003e\u003crect rx=\"1.25\" height=\"2.5\" width=\"6\" y=\"16\" x=\"9\"\u003e\u003c\/rect\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003ePlate-Loaded - 1 lb to 225 lb Per Arm\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eStarting resistance of just 1 lb per arm keeps technique sessions and rehab work genuinely light. Max capacity of 5 × 45 lb plates per arm gives advanced athletes a ceiling that demands serious work to reach.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cpath d=\"M12 2l8 4v6c0 5-4 9-8 10-4-1-8-5-8-10V6l8-4z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eDrop-Down Thigh Hold Pad\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eA drop-down thigh pad braces the legs securely under heavy loads - keeping the user planted in the seat through the full pulling arc without body weight shifting off the pad mid-set.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003crect rx=\"2\" height=\"8\" width=\"14\" y=\"11\" x=\"5\"\u003e\u003c\/rect\u003e\u003cpath d=\"M5 11V7a2 2 0 0 1 2-2h10a2 2 0 0 1 2 2v4\"\u003e\u003c\/path\u003e\u003cline y2=\"21\" x2=\"8\" y1=\"19\" x1=\"8\"\u003e\u003c\/line\u003e\u003cline y2=\"21\" x2=\"16\" y1=\"19\" x1=\"16\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eAdjustable Seat \u0026amp; Integrated Storage\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eSeat height adjusts for correct arm angle and lat engagement across any torso length. Six integrated weight horns keep plates on the machine and the surrounding floor clear between sets.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eSpecifications\u003c\/p\u003e\n\u003cdiv class=\"bs-specs-grid\"\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eDimensions (L × W × H)\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e65\" × 49\" × 79\"\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003e1651 × 1245 × 2007 mm\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eMachine Weight\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e315 lb\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003e143 kg\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eResistance Type\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003ePlate-Loaded\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003e1 lb starting · 5 × 45 lb max per arm\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eCondition\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eNew\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eInfinite Series\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card bs-span2\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eStorage \u0026amp; Positioning\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e6 Weight Horns · Adjustable Seat\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eIntegrated plate storage · Drop-down thigh pad · Independent iso-lateral arms\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- ============================================================\nSEO FIELDS - paste these into Shopify's Search Engine Listing section\n============================================================\n\nPage title (max 60 chars):\nBUILT Strength Iso-Lateral Lat Pulldown | Plate Loaded\n\nMeta description (max 155 chars):\nPlate-loaded iso-lateral front lat pulldown with rotating arms, independent movement, and 1 to 225 lb range per arm. Commercial-grade lat machine for serious pulling strength.\n\nTags (comma separated):\niso-lateral lat pulldown, plate loaded lat pulldown, front lat pulldown machine, independent arm pulldown, rotating arm lat machine, BUILT Strength, Infinite Series, lat machine commercial, bilateral lat training, sport specific pulling, home gym lat machine\n\n============================================================ --\u003e","brand":"BUILT Strength","offers":[{"title":"Ember Fusion","offer_id":48978854772976,"sku":"BLT-IN-1805","price":2045.0,"currency_code":"USD","in_stock":true},{"title":"Stealth","offer_id":48978854805744,"sku":"BLT-IN-1805-B","price":2295.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/0981\/4682\/files\/BUILT_Strength_Infinite_Series_Iso-Lateral_Front_Lat_Pulldown_New_.1.png?v=1792953283"},{"product_id":"built-strength-infinite-series-rail-row-new","title":"BUILT Strength Infinite Series Rail Row (New)","description":"\u003cstyle\u003e\n  .bs-wrap *{box-sizing:border-box;margin:0;padding:0}\n  .bs-wrap{font-family:'Barlow',sans-serif;color:#1a1a1a;max-width:700px}\n  .bs-badge{display:inline-block;background:#1a1a1a;color:#f0ebe3;font-size:11px;font-weight:500;letter-spacing:.12em;text-transform:uppercase;padding:4px 10px;border-radius:3px;margin-bottom:16px}\n  .bs-desc{font-size:15px;line-height:1.8;color:#444;margin-bottom:24px}\n  .bs-desc strong{color:#1a1a1a;font-weight:500}\n  .bs-divider{border:none;border-top:1px solid #e5e5e5;margin:24px 0}\n  .bs-section-label{font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:#999;font-weight:500;margin-bottom:12px}\n  .bs-muscles{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:8px}\n  .bs-muscle-tag{font-size:12px;font-weight:500;padding:5px 13px;border-radius:20px;background:#fff7ed;color:#92400e;border:1px solid #fcd9a0}\n  .bs-muscle-tag.sec{background:#f5f5f5;color:#666;border-color:#e0e0e0}\n  .bs-specs-grid{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-bottom:24px}\n  .bs-spec-card{background:#f7f7f5;border-radius:8px;padding:14px 16px}\n  .bs-spec-label{font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:#999;margin-bottom:4px}\n  .bs-spec-val{font-family:'Barlow Condensed',sans-serif;font-size:20px;font-weight:600;color:#1a1a1a}\n  .bs-spec-sub{font-size:12px;color:#888;margin-top:3px}\n  .bs-feat{display:flex;align-items:flex-start;gap:12px;padding:12px 0;border-top:1px solid #efefef}\n  .bs-feat:last-child{border-bottom:1px solid #efefef}\n  .bs-feat-icon{width:30px;height:30px;border-radius:50%;background:#fff0f0;display:flex;align-items:center;justify-content:center;flex-shrink:0;margin-top:1px}\n  .bs-feat-icon svg{width:14px;height:14px;stroke:#dc2626;fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}\n  .bs-feat-name{font-size:14px;font-weight:500;color:#1a1a1a;margin-bottom:3px}\n  .bs-feat-desc{font-size:13px;color:#666;line-height:1.6}\n  .bs-span2{grid-column:span 2}\n\u003c\/style\u003e\n\u003cdiv class=\"bs-wrap\"\u003e\n\u003cp class=\"bs-desc\"\u003eThe BUILT Strength Infinite Series Rail Row runs on a \u003cstrong\u003elow-friction rail system\u003c\/strong\u003e that delivers consistent, controlled resistance from first pull to full contraction - no cable slack, no momentum cheating. The selectorized weight stack means fast, accurate load changes between sets, keeping your back training intensity high without breaking rhythm.\u003c\/p\u003e\n\u003cp class=\"bs-desc\"\u003eAn ergonomic chest pad and adjustable seat lock your torso in the optimal pulling position, removing lower back compensation and driving \u003cstrong\u003edirect load into the lats, rhomboids, and traps\u003c\/strong\u003e. Multiple grip attachments let you rotate between pulling angles - wide for lat spread, neutral for mid-back density - all within the same compact footprint.\u003c\/p\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003ePrimary muscles targeted\u003c\/p\u003e\n\u003cdiv style=\"margin-bottom: 10px;\" class=\"bs-muscles\"\u003e\n\u003cspan class=\"bs-muscle-tag\"\u003eLatissimus Dorsi\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003eRhomboids\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag\"\u003eTrapezius\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp class=\"bs-section-label\"\u003eSecondary muscles\u003c\/p\u003e\n\u003cdiv style=\"margin-bottom: 0;\" class=\"bs-muscles\"\u003e\n\u003cspan class=\"bs-muscle-tag sec\"\u003eRear Deltoids\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eBiceps\u003c\/span\u003e \u003cspan class=\"bs-muscle-tag sec\"\u003eCore\u003c\/span\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eKey features\u003c\/p\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cpath d=\"M12 12c-2-2.5-4-4-6-4a4 4 0 0 0 0 8c2 0 4-1.5 6-4z\"\u003e\u003c\/path\u003e\u003cpath d=\"M12 12c2 2.5 4 4 6 4a4 4 0 0 0 0-8c-2 0-4 1.5-6 4z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eLow-Friction Rail System\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003ePrecision-engineered rail track eliminates drag and lateral wobble - resistance stays smooth and linear through the full pulling arc, every rep.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline y2=\"6\" x2=\"20\" y1=\"6\" x1=\"4\"\u003e\u003c\/line\u003e\u003cline y2=\"12\" x2=\"20\" y1=\"12\" x1=\"4\"\u003e\u003c\/line\u003e\u003cline y2=\"18\" x2=\"20\" y1=\"18\" x1=\"4\"\u003e\u003c\/line\u003e\u003ccircle r=\"2\" cy=\"6\" cx=\"8\"\u003e\u003c\/circle\u003e\u003ccircle r=\"2\" cy=\"12\" cx=\"16\"\u003e\u003c\/circle\u003e\u003ccircle r=\"2\" cy=\"18\" cx=\"10\"\u003e\u003c\/circle\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eSelectorized Weight Stack\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003ePin-select resistance adjustment lets you change load in seconds - keeping rest periods tight and drop sets effortless without touching a plate.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003crect rx=\"2\" height=\"8\" width=\"14\" y=\"11\" x=\"5\"\u003e\u003c\/rect\u003e\u003cpath d=\"M5 11V7a2 2 0 0 1 2-2h10a2 2 0 0 1 2 2v4\"\u003e\u003c\/path\u003e\u003cline y2=\"21\" x2=\"8\" y1=\"19\" x1=\"8\"\u003e\u003c\/line\u003e\u003cline y2=\"21\" x2=\"16\" y1=\"19\" x1=\"16\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eErgonomic Chest Pad \u0026amp; Seat\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003ePadded chest support braces the torso and eliminates lower back involvement - isolating the back musculature and allowing extended, high-volume sessions without fatigue compensation.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003cline y2=\"6\" x2=\"20\" y1=\"6\" x1=\"4\"\u003e\u003c\/line\u003e\u003cline y2=\"12\" x2=\"20\" y1=\"12\" x1=\"4\"\u003e\u003c\/line\u003e\u003cline y2=\"18\" x2=\"20\" y1=\"18\" x1=\"4\"\u003e\u003c\/line\u003e\u003ccircle r=\"2\" cy=\"6\" cx=\"14\"\u003e\u003c\/circle\u003e\u003ccircle r=\"2\" cy=\"12\" cx=\"8\"\u003e\u003c\/circle\u003e\u003ccircle r=\"2\" cy=\"18\" cx=\"16\"\u003e\u003c\/circle\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eMultiple Grip Positions\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eWide, neutral, and close-grip options rotate emphasis across the full back - from outer lat width to inner rhomboid and trap thickness within one machine.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-feat\"\u003e\n\u003cdiv class=\"bs-feat-icon\"\u003e\u003csvg viewbox=\"0 0 24 24\"\u003e\u003crect rx=\"2\" height=\"18\" width=\"18\" y=\"3\" x=\"3\"\u003e\u003c\/rect\u003e\u003cline y2=\"9\" x2=\"21\" y1=\"9\" x1=\"3\"\u003e\u003c\/line\u003e\u003cline y2=\"9\" x2=\"9\" y1=\"21\" x1=\"9\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"bs-feat-name\"\u003eHeavy-Duty Steel Frame\u003c\/div\u003e\n\u003cdiv class=\"bs-feat-desc\"\u003eCommercial-grade steel construction absorbs load and vibration across years of daily use - built for facilities where machines run all day, every day.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr class=\"bs-divider\"\u003e\n\u003cp class=\"bs-section-label\"\u003eSpecifications\u003c\/p\u003e\n\u003cdiv class=\"bs-specs-grid\"\u003e\n\u003cdiv class=\"bs-spec-card bs-span2\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eDimensions (L × W × H)\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e70\" x 45\" x 65\"\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eContact us for full specifications\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eResistance Type\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eSelectorized\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003ePin-select weight stack\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eRail System\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eLow-Friction\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003ePrecision-engineered track\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eFrame\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003e11-Gauge (3mm) Steel\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eHeavy-duty commercial grade\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eCondition\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eNew\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eInfinite Series\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-card bs-span2\"\u003e\n\u003cdiv class=\"bs-spec-label\"\u003eGrip Options\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-val\"\u003eMultiple\u003c\/div\u003e\n\u003cdiv class=\"bs-spec-sub\"\u003eWide · Neutral · Close - ergonomic attachments\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- ============================================================\nSEO FIELDS - paste these into Shopify's Search Engine Listing section\n============================================================\n\nPage title (max 60 chars):\nBUILT Strength Rail Row | Selectorized Back Machine\n\nMeta description (max 155 chars):\nSelectorized rail row machine with low-friction track, chest pad, and multi-grip options. Commercial-grade back training for gyms and serious home setups.\n\nTags (comma separated):\nrail row machine, selectorized row, back training machine, lat machine, commercial gym equipment, BUILT Strength, Infinite Series, rhomboid exercise, trap training, cable row machine, home gym, selectorized back machine\n\n============================================================ --\u003e","brand":"BUILT Strength","offers":[{"title":"Default Title","offer_id":49497503498480,"sku":"BLT-IN-FREE06","price":1895.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0510\/0981\/4682\/files\/BUILT_Strength_Infinite_Series_Rail_Row_New_.1.png?v=1792953574"}],"url":"https:\/\/www.buildagym.com\/es\/collections\/jacked-friday-biggest-savings.oembed","provider":"Build A Gym","version":"1.0","type":"link"}